B2B PROJECT

ON A PUBLIC
ACCOUNTING
FIRM
 Introduction
• Name is Concealed on Request
• Part of the Big Four
• Public Accounting Firm
• Has offices across 151 countries
• 163000 employees mostly professionals
• Offers 22 industry specific services
 Services Portfolio

• Audit and Assurance

• Tax Consulting
• Deals- Mergers and Acquisitions Advisory
• Financial Advisory
• Human Resource
• Strategy and Valuations
• Shared Services and Outsourcing
 People and Processes
• Most of the employees are professionals
– CA, CPA, CIMA, ACS, CWA etc
• Identical Team structures across the world
• Common Orgn Structure amidst the Big 4
• “Any office must look similar to the client
whether he is in Delhi or Durban”
• Connected Thinking Approach
 Marketing Strategy
• In India Professional Services Advertising is
mostly regulated
• Managers have Client Acquisition targets
• Promotion is mostly by using
– One to One Interaction - Networking
– Client Referral
– Indirect Advertising
• Sponsorships, Events etc used in Brand Building
– For eg. Budget session after Budget
– A report on Cost cutting measures for an organisation
 Pricing
• Pricing is under a bandwidth
• Each service has its own pricing startegy or it
can differ from person to person
• Premium pricing maintained
• For Eg. Tax consulting which will be billed at
25000 app is billed in a bandwidth of 2 lacs – 6
lacs
• Bandwidth remains the same amidst the Big 4
• High Costs Lead to High Prices
 Delivery of Service
• Client Directed to the nearest branch of his
area of operation
• Each location has a field within which it will
take clients
• Each client has one “Go To” person
– Single person of Contact
• Constant Feedback is taken
• Professionals visit the client often
 Competitive Advantage

• Standardised Processes
• Pool of Resources available
• Expertise in Financial Services
• Credibility as a Criteria
– Loan Sanction ability increases on attestation
• Quality of Work
• Capital Mobilisation
 Lags behind

• Small market share in Tax Consulting

• Costs very high
– Cost Cutting cannot be done
• Less Expertise in Income tax Guidance
– “Select Individuals”
• Pricing supports only Large MNC’s
Thank You