Major Research Project

Synopsis
On
A comparative analysis of customer preference and satisfaction for M&M two
wheelers and its competitors

For Partial Fulfillment

Of the Requirement for the Degree of

MBA (Full Time)

Batch - 2009 – 2011

Submitted by : Guided by :
PRADEEP PATEL Mrs. PREETI NANDWAL
MBA (III) IPS Academy,
Indore

SOC&E, IPS ACADEMY

Rajendra Nagar, A.B. Road, Indore – 452 012 (MP)
Affiliated to: Devi Ahilya Vishwavidyalaya, Indore
 INDEX

S. No. CONTENTS PAGE No.

1. Detail of company 1
2. History 2
3. Background 3
4. Review of literature 4
5. Objectives of research 4
6. Research methodology 5
7. Findings 6
8. Recommendations 6
9. Conclusion 6
10. Bibliography 6