PRESENTED BY:

SIKHA GALAV
RAJ KISHOR SINGH
ANIKET KUMAR
SANDEEP KUMAR
KIRANJEET KUMAR
 INTRODUCTION
 MR. ANAND BURMAN - CHAIRMAN

 MR SUNIL DUGGAL - CEO

 INDIA'S LEADING FMCG COMPANY.

 4th LARGEST FMCG COM.

 CONTD…….

 TURNOVER……..?

 PRODUCTS OF DABUR…….?

 DABUR CHYAWANPRASH AND

HAJMOLA BOTH GIVES REVENUE
OF…….?
 CONTD…….

 DABUR CHYAWANPRASH IS THE

LEADER WITH……?….. SHARE.

 HAJMOLA ITSELF IS A MARKET

LEADER WITH…..?...... MARKET
SHARE.
 CONTD……

 ANNOUNCED THE LAUNCH OF SKINCARE

CREAMS AND LOTIONS.

 NETWORK OF…..?....... RETAIL OUTLETS

IN URBAN AND SEMI-URBAN AREAS.
HISTORY
CONTD…….
CONTD…….
CONTD…….
 MARKET SEGMENTATION
 IT IS THE ACT OF DIVIDING A MARKET
INTO DISTINCT GROUPS OF BUYERS WHO
REQUIRE SEPARATE PRODUCTS.

 ITS MARKET RESEARCH HAS

SEGMENTED CONSUMERS ON THE
BASIS OF FOLLOWING:
1. GEOGRAPHIC
2. DEMOGRAPHIC
3. USER’S STATUS & LIFESTYLE
 MARKET TARGETTING

 ACT OF DEVELOPING MEASURES OF

SEGMENT ATTRACTIVENESS.

 IT TARGETS DIFFERENT SEGMENTS OF

POPULATION OF ALL CATEGORIES OF AGE
GROUPS.

 ALSO TARGETS THE POPULATION OUTSIDE

OF INDIA.
 MARKET POSITIONING
 4TH LARGEST FMCG.

 DABUR IS NO. 4 IN MARKET CAPITAL AND

NO. 5 IN SALES AND PROFIT.

 DABUR CHYAWANPRASH AND HAJMOLA

ARE THE MARKET LEADER.

 THEY ARE THE HIGHEST CONTRIBUTOR OF

THE DABUR REVENUE.
 MARKETING STRATEGY ADOPTED
 ADVERTISEMENT
1. TELEVISION
2. RADIO
3. INTERNET
4. NEWSPAPER/MAGAZINE
CURRENT MARKET SCENARIO

 COMPETITOR

 MARKET SHARE

 SALES AND NET

PROFIT
STRENGHTS

1. STRATEGIC PARTNERSHIPS
2. WORLD WIDE COVERAGE
3. 100 YEARS OF EXPERIENCE
4. MANUFACTURING
FACILITIES
5. RESEARCH PLANTS.
WEAKNESS

 NO RETAIL
OUTLET
 NO DOORSTEP
DELIVERY.
OPPORTUNITY

 OVERSEAS
DEALERSHIP.
 MEDICAL
BIOTECHNOLOGY.
 STRATEGIC
ALLIANCES.
 EXPORT OF
AURVEDIC
PRODUCTS.
THREATS

 KERELA-HUB OF
AYURVEDA
 LOCAL COMPANIES
 YOGA CAMPS
 FOREIGN
PRODUCTS.
 RATING OF PRODUCT
Rating of the Product

Excellent Very Good Good Satisfactory Poor

Sat Isabgol

Dabur Hingoli
PRODUCT

Pudin Hara

Hajmola

Anardana

Dabur Lal Tail

Glucose D

Dabur Chyawanprash

0 20 40 60 80 100 120 140 160

 SOURCE OF INFORMATION
Source of information

200
180
160
140
120
100
80
60
40
20
0

Internet
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EXTERNAL ENVIRONMENT…….
BITS PILANI….

BITS AND DABUR PHARMA WAS

SIGNED ON FRIDAY, DECEMBER 21,
2007 AT PILANI WITH COLLABORATION
BETWEEN THE TWO INSTITUTIONS.
 THE H&B STORES….

 HOME GROWN FMCG MAJOR DABUR

INDIA TO INVEST RS 120 CRORE IN THE
NEXT THREE YEARS ON ITS BEAUTY
AND LIFESTYLE RETAIL INITIATIVE - H&B
STORES.
 INTERNATIONAL TIE-UPs…..

 DABUR INDIA'S HEALTH AND BEAUTY

RETAIL SUBSIDIARY H&B STORES HAS
TIED UP WITH LABS IN ITALY, THE UK
AND THAILAND FOR DEVELOPING SOME
OF ITS PRIVATE LABELS.

 TARGET:- RS. 1000 CRORE REVENUE.

THANK YOU