Industrial analysis of Pioneer Cables

Quality

Most of the industrial users and buyers (around 54%) grade pioneer cables as an
A grade cable offering good quality. In industrial sector pioneer cables maintains a
lead in quality assurance but still is suffering from threat of competition for the
market leaders the title mainly maintained by Pakistan Cables.

Availability

With regards to availability industrial sector seeks ready stocks in case of general
wiring and wants less delivery time in case of orders that requires to be
manufactured on request such as HT cables for some companies delivery time is
more important than the price offerings because they have to keep their plants
running. But most of them say that they want competitive price and faster
delivery times.

Copper Quality

Pioneer cables are a leader in maintaining its copper quality it is one of the cables
that is always recommended by the consultants to be installed in plants. In copper
quality Pakistan cables and Newage cables are also front liners.

Trade Services

For industrial buyers trade service means better negotiations on terms and
conditions they want discounts and credit facilities when purchasing. Pioneer
cables offers average trade services as per the survey because pioneer cables only
discounts up to a certain percentage but on the other hand Newage and Pakistan
cables often give lower bids then Pioneer Cables.
Price

Price is the major concern to the industrial buyers because they are bulk
purchasers. They usually seek better quality and comparatively less price. Some of
them recommend Newage and few mushroom brands with respect to price.
Pakistan cables try to meet up with the price consideration of its industrial
consumers. Pioneer cables are of the view that quality never comes cheap and
quality conscious consumers go for Pioneer and Pakistan cables.

Overall Recommendation by the industry

Industrial buyers recommend mostly Pioneer Pakistan and newage cables to be

purchased and installed in plants because they are front liners in quality and
technology.