Scribd Logo
Upload

Welcome to Scribd!

  • Social Media and Video

    Uploaded by

    Saadia Minhaj
    13 views28 pages
    This document discusses how cosmetic brands can use social media and video marketing. It notes that YouTube, Facebook, blogs and Twitter are major social media platforms used by marketers. The document outlines Clinique and E.L.F.'s successful use of platforms like their websites, Twitter, YouTube and blogs to help many users and increase success. It provides steps for cosmetic brands to set up accounts on key platforms and cross promote while planning memorable campaigns to benefit from social media opportunities.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document discusses how cosmetic brands can use social media and video marketing. It notes that YouTube, Facebook, blogs and Twitter are major social media platforms used by marketers. The document outlines Clinique and E.L.F.'s successful use of platforms like their websites, Twitter, YouTube and blogs to help many users and increase success. It provides steps for cosmetic brands to set up accounts on key platforms and cross promote while planning memorable campaigns to benefit from social media opportunities.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    13 views28 pages

    Social Media and Video

    Uploaded by

    Saadia Minhaj
    This document discusses how cosmetic brands can use social media and video marketing. It notes that YouTube, Facebook, blogs and Twitter are major social media platforms used by marketers. The document outlines Clinique and E.L.F.'s successful use of platforms like their websites, Twitter, YouTube and blogs to help many users and increase success. It provides steps for cosmetic brands to set up accounts on key platforms and cross promote while planning memorable campaigns to benefit from social media opportunities.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 28

    SOCIAL MEDIA AND VIDEO

    HOW TO USE SOCIAL MEDIA AND VIDEO MARKETING FOR A


    COSMETIC BRAND

    RACHIT DAYAL
    NOV 2010
    WHY SOCIAL MEDIA?????
    SOME FACTS
    YOU TUBE KILLS SEARCH ENGINES
    FACEBOOK LEADS THE WORLD
    BLOGS TWITTERS ARE CLOSE BEHIND
    THE SOCIAL LANDSCAPE
    THE 4 BIG SOCIAL MEDIA SITES
    NON-VIDEO
    MARKETERS AGREE,
    SOCIAL MEDIA=OPORTUNITY
    WHY WOULD PEOPLE CONNECT WITH YOUR
    BRAND??
    A PLAN THAT SUITS EVERYONE’S NEEDS
    METHODOLOGY
    • Different cosmetic products were taken and
    observed under a period of time
    • These products were marketed by social
    media channels and the results were then
    measured
    BEAUTY AND COSMETICS BUSINESS USING
    SOCIAL/VIDEO
    • CLINIQUE WEB PRESENCE
    MODERN WEBSITE
    TWITTER
    YOUTUBE
    RESULTS
    CLINIQUE HELPS 60,000 USERS GET HAPPY
    E.L.F.’S SUCCESS
    MEASURING SUCCESS
    • COMPANY WEBSITES AND BLOG METRICS
    SOCIAL MEDIA NETWORKING METRICS
    SOCIAL MEDIA NETWORKING METRICS
    MEASUREMENT TOOLS
    STEP 1- SET UP
    FACEBOOK,TWITTER,YOUTUBE
    STEP 2- CROSS PROMTE WITHIN

    STEP 3- START PLANNING MEMORABLE


    CAMPAIGNS
    CONCLUSION
    • For a product to be successful in today's
    market social media is a must

    You might also like