ManagerDic

A
Abopiginal cost ‫هﺰﯾﻨﻪ اوﻟﻴﻪ‬
Above-the-Line Advertising ‫ﺗﺒﻠﻴﻐﺎت ﯾﮏ ﺟﺎﻧﺒﻪ‬
Absenteism ‫ﻏﻴﺒﺖ‬
Absolute Costs ‫هﺰﯾﻨﻪ هﺎﯼ ﻗﻄﻌﯽ‬
Acceptance sampling
‫ﻧﻤﻮﻧﻪ ﮔﻴﺮﯼ ﺑﺮاﯼ ﺳﻨﺠﺶ ﮐﻴﻔﻴﺖ‬
Access Barriers ‫ﻣﻮاﻧﻊ دﺳﺘﻴﺎﺑﯽ‬
Accountability ‫ﭘﺎﺳﺦ ﮔﻮﯾﯽ‬
Account ‫ﺗﺴﻮﯾﻪ‬
Account Manager ‫ﻣﺪﯾﺮ ﺣﺴﺎﺑﺪارﯼ‬
Account Objectives ‫اهﺪاف ﻣﻘﺪارﯼ‬
Account Strategies ‫ﺣﺴﺎﺑﺪارﯼ اﺳﺘﺮاﺗﮋﯾﮏ‬
Accountability ‫ﺟﻮاﺑﮕﻮﯾﯽ‬
Accountant ‫ﺣﺴﺎﺑﺪار‬
Accounts payable ‫ﺣﺴﺎﺑﻬﺎﯼ ﭘﺮداﺧﺘﻨﯽ‬
Achievement ‫ﻣﻮﻓﻘﻴﺖ‬
Achievement test ‫ﺁزﻣﻮن ﭘﻴﺸﺮﻓﺖ‬
Acquisition ‫ﺗﺼﺎﺣﺐ‬
Action ‫ﻋﻤﻞ‬
Action Program ‫ﺑﺮﻧﺎﻣﻪ ﻋﻤﻠﻴﺎﺗﯽ‬
Action research ‫ﺗﺤﻘﻴﻖ ﻋﻤﻠﯽ‬
Activator ‫اﻧﮕﻴﺰاﻧﻨﺪﻩ‬
Active channel ‫ﮐﺎﻧﺎل هﺎﯼ ﻓﻌﺎﻟﻴﺖ‬
Active Listening ‫ﺷﻨﻮد ﻓﻌﺎل‬
Activity ‫ﻓﻌﺎﻟﻴﺖ‬
Activity Duration Estimating ‫ﺑﺮﺁورد زﻣﺎن ﻓﻌﺎﻟﻴﺖ هﺎ‬
Actual cost ‫هﺰﯾﻨﻪ واﻗﻌﯽ‬
Actual Product ‫ﺗﻮﻟﻴﺪ واﻗﻌﯽ‬
Actuary ‫ﺁﻣﺎرﮔﻴﺮ‬
Adaptive Control System ‫ﺳﻴﺴﺘﻢ ﮐﻨﺘﺮل ﺗﻄﺒﻴﻘﯽ‬
Adaptive organizations ‫ﺳﺎزﻣﺎن هﺎﯼ اﻧﻄﺒﺎق ﭘﺬﯾﺮ‬
Adaptive Selling ‫ﻓﺮوش ﺗﻄﺒﻴﻘﯽ‬
Adaptive Strategies ‫اﺳﺘﺮاﺗﮋﯼ ﺗﻄﺒﻴﻘﯽ‬
Added Value ‫ارزش اﻓﺰودﻩ‬
Administrative expenses ‫هﺰﯾﻨﻪ هﺎﯼ ادارﯼ‬
Administered Prices ‫ﻗﻴﻤﺖ ﮔﺬارﯼ ادارﯼ‬
Administration ‫ﻣﺪﯾﺮﯾﺖ ادارﯼ‬

١
 ManagerDic
Administrative culture ‫ﻓﺮهﻨﮓ ﻣﺪﯾﺮﯾﺘﯽ‬
Adoption ‫اﺧﺘﻴﺎر‬
Adult ego state ‫ﺣﺎﻟﺖ ﻣﻦ ﺑﺰرﮔﺴﺎﻟﯽ‬
Advertising ‫ﺗﺒﻠﻴﻐﺎت‬
Advertising Agency ‫ﺁژاﻧﺲ ﺗﺒﻠﻴﻐﺎﺗﯽ‬
Advertising Allowance ‫ﻣﺠﻮز ﺗﺒﻠﻴﻐﺎﺗﯽ‬
Advertising Budget ‫ﺑﻮدﺟﻪ ﺗﺒﻠﻴﻐﺎﺗﯽ‬
Advertising Goal ‫هﺪف ﺗﺒﻠﻴﻐﺎﺗﯽ‬
Advertising Message ‫ﻣﻔﻬﻮم ﺗﺒﻠﻴﻐﺎت‬
Advertising Objectives ‫اهﺪاف ﺗﺒﻠﻴﻐﺎﺗﯽ‬
Advertising Platform ‫ﻣﺴﺎﻟﻪ ﺗﺒﻠﻴﻐﺎﺗﯽ‬
Advertising Target ‫هﺪف ﺗﺒﻠﻴﻐﺎﺗﯽ‬
Advice note ‫ﺑﺮگ ﻓﺮوش‬
Affiliation ‫ﺗﻌﻠﻖ‬
After sales service ‫ﺧﺪﻣﺎت ﭘﺲ از ﻓﺮوش‬
Aftermarket ‫ﺑﺎزار ﺑﻌﺪ از ﺧﺮﯾﺪ‬
Agency relationship ‫ارﺗﺒﺎط ﻧﻤﺎﯾﻨﺪﮔﯽ‬
Agency theory ‫ﺗﺌﻮرﯼ ﻧﻤﺎﯾﻨﺪﮔﯽ‬
Agenda ‫ﺻﻮرت ﺟﻠﺴﻪ‬
Agent ‫ﻧﻤﺎﯾﻨﺪﮔﯽ‬
Agreement ‫ﺗﻮاﻓﻖ ﻧﺎﻣﻪ‬
Agribusiness ‫ﺻﻨﺎﯾﻊ ﻏﺬاﯾﯽ‬
Agricultural Cooperative ‫ﺗﻌﺎوﻧﯽ ﮐﺸﺎورزﯼ‬
AHP ‫ﻓﺮاﯾﻨﺪ ﺗﺠﺰﯾﻪ و ﺗﺤﻠﻴﻞ ﺳﻠﺴﻠﻪ ﻣﺮاﺗﺒﯽ‬
AIDA Concept ‫اﯾﺪﻩ ﺁﯾﺪا‬
Aimed at ‫هﺪف ﻗﺮار دادن‬

Airway bill ‫ﺑﺎرﻧﺎﻣﻪ هﻮاﯾﯽ‬

Allocation ‫ﺗﺨﺼﻴﺺ‬
Allocation of resources ‫ﺗﺨﺼﻴﺺ ﻣﻨﺎﺑﻊ‬
Allowance ‫ﻣﺰاﯾﺎﯼ ﺷﻐﻠﯽ‬
Alternate director ‫ﻗﺎﺋﻢ ﻣﻘﺎم‬
Alternative ‫راهﮑﺎر‬
Alternative Advertising ‫ﺑﺪﯾﻞ هﺎﯼ ﺗﺒﻠﻴﻐﺎﺗﯽ‬
Altitude survey ‫ﻧﻈﺮ ﺳﻨﺠﯽ‬
Ambiguity ‫اﺑﻬﺎم‬
Analysis ‫ﺗﺤﻠﻴﻞ‬
Anchor Store ‫ﻣﻐﺎزﻩ اﺻﻠﯽ‬
Annual ‫ﺳﺎﻻﻧﻪ‬
Anomie ‫ﺑﯽ ﻧﻈﻤﯽ‬
Anticipation ‫ﭘﻴﺶ ﺑﻴﻨﯽ‬
Apathy ‫ﺑﯽ ﺗﻔﺎوﺗﯽ‬
Applicant ‫ﻣﺘﻘﺎﺿﯽ‬
Appointment ‫ﻗﺮار ﻣﻼﻗﺎت‬

٢
 ManagerDic
Apportionment ‫ﺳﻬﻤﻴﻪ ﺑﻨﺪﯼ‬
appraisal interview ‫ﻣﺤﺎﺳﺒﻪ ارزﺷﻴﺎﺑﯽ‬
Appraiser ‫ارزﯾﺎب‬
Apprentice ‫ﮐﺎرﺁﻣﻮز‬
Approach ‫روﯾﮑﺮد‬
Appropriate ‫ﻣﻨﺎﺳﺐ‬
Aptitude ‫اﺳﺘﻌﺪاد‬
AQL ‫ﺳﻄﺢ ﻣﻮرد ﻗﺒﻮل ﮐﻴﻔﻴﺖ‬
Arbitrageur ‫دﻻل‬
Area Market Specialist ‫ﻣﺘﺨﺼﺺ ﺑﺎزار ﻣﺤﻠﯽ‬
Aspect ‫ﺟﻮاﻧﺐ‬
Assembly line ‫ﺧﻂ ﻣﻮﻧﺘﺎژ‬
Assemblers ‫ﻋﻤﺪﻩ ﻓﺮوﺷﺎن ﮐﺸﺎورزﯼ‬
Assembly line system ‫ﺳﻴﺴﺘﻢ ﺧﻂ ﺗﻮﻟﻴﺪ‬
Assembly sheet ‫ﺑﺮگ ﻣﻮﻧﺘﺎژ‬
Assessment center ‫ﻣﺮﮐﺰ ارزﯾﺎﺑﯽ‬
Asset ‫داراﯾﯽ‬
Asset Turnover ‫ﮔﺮدش داراﯾﯽ هﺎ‬
Assorting ‫ﻃﺒﻘﻪ ﺑﻨﺪﯼ‬
Assumption ‫ﻓﺮﺿﻴﻪ‬
Atmospherics ‫زﻣﻴﻨﻪ‬
Attendance time ‫زﻣﺎن ﺣﻀﻮر‬
Attitude survey ‫ﻧﻈﺮﺳﻨﺠﯽ‬
Attitude Tracking ‫ﺟﺬب ﻋﻼﯾﻖ‬
Attitudes ‫ﻧﮕﺮش هﺎ‬
Attorney ‫وﮐﻴﻞ‬
Attribution theory ‫ﻧﻈﺮﯾﻪ اﺳﻨﺎد‬
Auction ‫ﻣﺰاﯾﺪﻩ‬
Audience ‫ﻣﺨﺎﻃﺐ‬
Audience Quality ‫ﻧﻮع ﻣﺨﺎﻃﺒﻴﻦ‬
Authoritative leadership ‫رهﺒﺮﯼ ﺗﻔﻮﯾﺾ اﺧﺘﻴﺎر‬
Authority ‫اﺧﺘﻴﺎر‬
Automate ‫ﺧﻮدﮐﺎر ﮐﺮدن‬
Automation ‫ﻣﺎﺷﻴﻨﯽ ﮐﺮدن‬
Autonomic Decision ‫ﺗﺼﻤﻴﻢ ﮔﻴﺮﯼ ﻣﺴﺘﻘﻞ‬
Autonomy ‫اﺳﺘﻘﻼل‬
Average Cost ‫هﺰﯾﻨﻪ ﻣﺘﻮﺳﻂ‬
Average Cost Pricing
‫ﻗﻴﻤﺖ ﮔﺬارﯼ ﺑﻬﺎﯼ ﺗﻤﺎم ﺷﺪﻩ ﻣﺘﻮﺳﻂ‬
Average Fixed Cost ‫ﻣﻴﺎﻧﮕﻴﻦ هﺰﯾﻨﻪ ﺛﺎﺑﺖ‬
Average Revenue ‫درﺁﻣﺪ ﻣﺘﻮﺳﻂ‬
Average Total Cost ‫ﻣﺘﻮﺳﻂ هﺰﯾﻨﻪ ﮐﻞ‬
Average Variable Cost ‫هﺰﯾﻨﻪ ﻣﺘﻐﻴﺮ ﻣﺘﻮﺳﻂ‬
Avoidance ‫اﺟﺘﻨﺎب‬

٣
 ManagerDic

B
Bach process ‫ﭘﺮدازش دﺳﺘﻪ اﯼ‬
Back door operations ‫ﺗﺎﻣﻴﻦ ﻣﺎﻟﯽ ﻏﻴﺮ ﻣﺴﺘﻘﻴﻢ‬
Backward Invention ‫ﺧﻼﻗﻴﺖ ﻣﻌﮑﻮس‬
Bagman ‫ﻓﺮوﺷﻨﺪﻩ‬
Bait Pricing ‫ﻗﻴﻤﺖ ﮔﺬارﯼ ﻃﻌﻤﻪ اﯼ‬
Balance ‫ﺗﺮاز‬
Balance of Payments ‫ﺗﺮاز ﭘﺮداﺧﺖ‬
Balance of Trade ‫ﺗﺮازﺗﺠﺎرﯼ‬
Balance sheet ‫ﺗﺮاز ﻧﺎﻣﻪ‬
Banded Pack ‫ﺑﺴﺘﻪ ﻣﺘﺤﺪ‬
Bank rate ‫ﻧﺮخ ﺑﻬﺮﻩ ﺑﺎﻧﮑﯽ‬
Bank draft ‫ﺣﻮاﻟﻪ ﺑﺎﻧﮑﯽ‬
Bank loan ‫وام ﺑﺎﻧﮑﯽ‬
Bankrupt ‫ورﺷﮑﺴﺘﻪ‬
Bar Code ‫ﺧﻂ ﻧﻤﺎد‬
Bargain purchase ‫ﺧﺮﯾﺪ ﺑﺎ ﺗﺨﻔﻴﻒ‬
Bargaining Power ‫ﻗﺪرت ﭼﺎﻧﻪ زﻧﯽ‬
Barrier ‫ﻣﺎﻧﻊ‬
Barter ‫ﻣﻌﺎوﺿﻪ‬
Barter agreement ‫ﻗﺮارداد ﭘﺎﯾﺎﭘﺎﯼ‬
Basic ‫ﭘﺎﯾﻪ‬
Basic Stock ‫ﻣﻮﺟﻮدﯼ ﭘﺎﯾﻪ‬
Battle of the Brands ‫ﺟﻨﮓ ﺑﺮﻧﺪﻩ هﺎ‬
Bear ‫ﺳﻠﻒ ﻓﺮوﺷﯽ‬
Behavior modification ‫ﺗﻌﺪﯾﻞ رﻓﺘﺎر‬
Behavioral adaptation ‫ﺗﻄﺒﻴﻖ رﻓﺘﺎر‬
Behavior ‫رﻓﺘﺎر‬
Belongingness and Love Needs ‫ﻧﻴﺎزﺗﻌﻠﻖ‬
Benchmarking ‫ارزﯾﺎﺑﯽ وﺿﻊ ﻣﻮﺟﻮد‬
Benefit ‫ﺳﻮد‬
BEP ‫ﻧﻘﻄﻪ ﺳﺮﺑﻪ ﺳﺮ‬
Bias ‫ﺗﻌﺼﺐ‬
Bid ‫ﻗﻴﻤﺖ ﭘﻴﺸﻨﻬﺎدﯼ‬
Bill of lading ‫ﺑﺎرﻧﺎﻣﻪ ﺣﻤﻞ و ﻧﻘﻞ‬
Bill of materials ‫ﻓﻬﺮﺳﺖ ﻣﻮاد اوﻟﻴﻪ‬
Bill of sales ‫ﺳﻨﺪ ﻓﺮوش‬
Bin card ‫ﮐﺎرت ﻣﺸﺨﺼﺎت ﮐﺎﻻ‬

۴
 ManagerDic
Black list ‫ﻟﻴﺴﺖ ﺳﻴﺎﻩ‬
Blank cheque ‫ﭼﮏ ﺳﻔﻴﺪ‬
Blind area ‫ﻧﺎﺣﻴﻪ ﮐﻮر ﺷﻨﺎﺧﺘﯽ‬
Blocked Markets ‫ﺑﺎزار ﺑﺴﺘﻪ‬
Blocked transaction ‫ﻣﺴﻴﺮ ارﺗﺒﺎﻃﯽ ﻗﻄﻊ ﺷﺪﻩ‬
Board meeting ‫ﺟﻠﺴﻪ هﻴﺌﺖ ﻣﺪﯾﺮﻩ‬
Board of directors ‫هﻴﺌﺖ ﻣﺪﯾﺮﻩ‬
Board of trade ‫وزارت ﺑﺎزرﮔﺎﻧﯽ‬
Bond holders ‫ﺳﻬﺎﻣﺪاران‬
Bonds ‫اوراق ﻗﺮﺿﻪ‬
Bonus ‫ﭘﺎداش‬
Book value ‫ارزش دﻓﺘﺮﯼ‬
Book value per share ‫ارزش دﻓﺘﺮﯼ هﺮ ﺳﻬﻢ‬
Boom ‫روﻧﻖ اﻗﺘﺼﺎدﯼ‬
Bored room ‫ﺟﻠﺴﻪ هﻴﺌﺖ ﻣﺪﯾﺮﻩ‬
Boss ‫رﺋﻴﺲ‬
Bottle neck ‫ﮔﻠﻮﮔﺎﻩ‬
Boundary less organization ‫ﺳﺎزﻣﺎن ﺑﺪون ﻣﺮز‬
Brainstorming ‫ﻃﻮﻓﺎن ﻓﮑﺮﯼ‬
Brake ‫ورﺷﮑﺴﺘﻪ‬
Branch office ‫ﺷﻌﺒﻪ‬
Brand ‫ﻋﻼﻣﺖ ﺗﺠﺎرﯼ‬
Brand Loyalists ‫وﻓﺎدارﯼ ﺑﻪ ﻋﻼﻣﺖ ﺗﺠﺎرﯼ‬
Break even analysis ‫ﺗﺠﺰﯾﻪ ﺗﺤﻠﻴﻞ ﻧﻘﻄﻪ ﺳﺮ ﺑﻪ ﺳﺮ‬
Breakeven point ‫ﻧﻘﻄﻪ ﺳﺮ ﺑﻪ ﺳﺮ‬
Breaking point ‫ﻧﻘﻄﻪ ﺳﺮﺑﻪ ﺳﺮ‬
Breakthrough management ‫ﻣﺪﯾﺮﯾﺖ راﺑﺮدﯼ‬
Broker ‫واﺳﻄﻪ‬
Budget ‫ﺑﻮدﺟﻪ‬
Budgeting ‫ﺑﻮدﺟﻪ رﯾﺰﯼ‬
Bulletin board ‫ﺗﺎﺑﻠﻮﯼ اﻋﻼﻧﺎت‬
Bundling ‫ﯾﮑﺴﺎن ﺳﺎزﯼ ﻗﻴﻤﺖ‬
Bureaucratic control ‫ﮐﻨﺘﺮل ﺑﻮروﮐﺮاﺗﻴﮏ‬
Bureaucracy ‫ﺑﺮوﮐﺮاﺳﯽ‬
Bureaucratic control ‫ﮐﻨﺘﺮل ﺑﺮوﮐﺮاﺗﻴﮏ‬
Burnout ‫ﺗﺤﻠﻴﻞ رﻓﺘﮕﯽ‬
Burst ‫ﻧﻘﻄﻪ ﺷﺮوع‬
Business ethics ‫اﺧﻼق ﮐﺎر‬
Business Guides ‫راهﻨﻤﺎﯼ ﺷﻐﻞ‬
Business mission ‫ﻣﺎﻣﻮرﯾﺖ ﺷﻐﻠﯽ‬
Business Partner Management
‫ﻣﺪﯾﺮﯾﺖ ﺷﺮﮐﺎﯼ ﺗﺠﺎرﯼ‬
Business plan ‫ﺑﺮﻧﺎﻣﻪ ﮐﺎرﯼ‬
Business Plan ‫ﺷﺮح ﺷﻐﻞ‬

۵
 ManagerDic
Business process ‫ﻓﺮاﯾﻨﺪ ﮐﺴﺐ وﮐﺎر‬
Business process reengineering (BPR)
‫ﻣﻬﻨﺪﺳﯽ ﻣﺠﺪد ﻓﺮاﯾﻨﺪ ﮐﺴﺐ و ﮐﺎر‬
Business strategy ‫ﺳﻴﺎﺳﺖ ﮐﺎرﯼ‬
Business unit strategy ‫ﺳﻴﺎﺳﺖ واﺣﺪ ﺗﺠﺎرﯼ‬
Bossiness ‫ﺑﺎزرﮔﺎﻧﯽ‬
Buyer ‫ﺧﺮﯾﺪار‬
Buyer Intention Forecast ‫ﭘﻴﺶ ﺑﻴﻨﯽ ﺗﻤﺎﯾﻞ ﺧﺮﯾﺪار‬
Buying climax ‫اوج ﺧﺮﯾﺪ‬
Buying Cycle ‫ﭼﺮﺧﻪ ﺧﺮﯾﺪ‬
Buyingdepartment ‫واﺣﺪ ﺧﺮﯾﺪ‬
BuyingPower ‫ﻗﺪرت ﺧﺮﯾﺪ‬
Buying Signals ‫ﻋﻼﯾﻢ ﺁﻣﺎدﮔﯽ ﺑﺮاﯼ ﺧﺮﯾﺪ‬

C
Calculation ‫ﻣﺤﺎﺳﺒﺎت‬
Call price ‫ﻗﻴﻤﺖ ﺑﺎز ﺧﺮﯾﺪ‬
Callable ‫ﻋﻨﺪاﻟﻤﻄﺎﻟﺒﻪ‬
Campaign ‫ﻓﺮاﯾﻨﺪ دﺳﺘﻴﺎﺑﯽ ﺑﻪ اهﺪاف‬
Capacity ‫ﻇﺮﻓﻴﺖ‬
Capacity planning ‫ﺑﺮﻧﺎﻣﻪ رﯾﺰﯼ ﻇﺮﻓﻴﺖ‬
Capital ‫ﺳﺮﻣﺎﯾﻪ‬
Capital duty ‫ﻣﺎﻟﻴﺎت ﺳﺮﻣﺎﯾﻪ‬
Capital budget ‫ﺑﻮدﺟﻪ ﺳﺮﻣﺎﯾﻪ اﯼ‬
Capital expenditure budget ‫ﺑﻮدﺟﻪ ﻣﺼﺎرف هﺰﯾﻨﻪ اﯼ‬
Capital intensive ‫ﺗﺮاﮐﻢ ﺳﺮﻣﺎﯾﻪ‬
Capital Items ‫اﻗﻼم ﺳﺮﻣﺎﯾﻪ اﯼ‬
Capital loss ‫زﯾﺎن ﺳﺮﻣﺎﯾﻪ اﯼ‬
Capital market ‫ﺑﺎزار ﺳﺮﻣﺎﯾﻪ‬
Capital profit ‫ﺳﻮد ﺳﺮﻣﺎﯾﻪ‬
Capital recovery factor ‫ﻋﺎﻣﻞ ﺑﺎزﯾﺎﻓﺖ ﺳﺮﻣﺎﯾﻪ‬
Capitalism ‫ﻧﻈﺎم ﺳﺮﻣﺎﯾﻪ دارﯼ‬
Capitalized cost ‫ﺳﺮﻣﺎﯾﻪ هﺰﯾﻨﻪ ﺷﺪﻩ‬
Career path ‫ﻣﺴﻴﺮ ﺷﻐﻠﯽ‬
Career ‫ﻣﺴﻴﺮ ﺷﻐﻠﯽ‬
Career anchor ‫ﭘﺎﯾﮕﺎﻩ ﺣﺮﻓﻪ اﯼ‬
Career concepts ‫ﻣﻔﺎهﻴﻢ ﺣﺮﻓﻪ اﯼ‬
Carrier ‫ﺣﻤﻞ‬
Carrying Costs ‫هﺰﯾﻨﻪ هﺎﯼ ﺣﻤﻞ‬

۶
 ManagerDic
Cartel ‫ﮐﺎرﺗﻞ‬
Cash ‫ﭘﻮل ﻧﻘﺪ‬
Cash budget ‫ﺑﻮدﺟﻪ ﻧﻘﺪﯼ‬
Cash flow ‫ﮔﺮدش ﭘﻮل‬
Cash ‫ﭘﻮل ﻧﻘﺪ‬
Catalogue ‫ﮐﺘﺎب راهﻨﻤﺎ‬
Catalogue Marketing ‫ﮐﺎﺗﺎﻟﻮگ ﺑﺎزارﯾﺎﺑﯽ‬
Casuals forecasting ‫ﭘﻴﺶ ﺑﻴﻨﯽ ﻋﻠﺖ وﻣﻌﻠﻮﻟﯽ‬
CBD - abbrev. Central Business District
‫ﻧﺎﺣﻴﻪ ﻣﺮﮐﺰﯼ ﮐﺴﺐ وﮐﺎر‬
CBP ‫ﺑﺮﻧﺎﻣﻪ رﯾﺰﯼ ﺑﺎ ﻣﺤﺪودﯾﺖ‬
Census ‫ﺳﺮﺷﻤﺎرﯼ‬
Centralization ‫ﺗﻤﺮﮐﺰ ﮔﺮاﯾﯽ‬
Chain of command ‫زﻧﺠﻴﺮﻩ دﺳﺘﻮر دهﯽ‬
Chain store ‫ﻓﺮوﺷﮕﺎﻩ زﻧﺠﻴﺮﻩ اﯼ‬
Chair person ‫رﺋﻴﺲ هﻴﺌﺖ ﻣﺪﯾﺮﻩ‬
Chairman ‫رﺋﻴﺲ هﻴﺌﺖ ﻣﺪﯾﺮﻩ‬
Challenge ‫ﭼﺎﻟﺶ‬
Challenge ‫رﻗﺎﺑﺖ‬
Change agent ‫ﻋﺎﻣﻞ ﺗﻐﻴﻴﺮ‬
Change management ‫ﻣﺪﯾﺮﯾﺖ ﺗﻐﻴﻴﺮ‬
Change process ‫ﻓﺮاﯾﻨﺪ ﺗﻐﻴﻴﺮ‬
Channel ‫ﮐﺎﻧﺎل‬
Channel conflicts ‫ﺗﻌﺎرض ﮐﺎﻧﺎل‬
Channels of distribution ‫ﮐﺎﻧﺎﻟﻬﺎﯼ ﺗﻮزﯾﻊ‬
Charge hand ‫ﺳﺮﮔﺮوﻩ‬
Charisma ‫ﺗﻮان ذهﻨﯽ رهﺒﺮﯼ‬
Charismatic leaders ‫رهﺒﺮان ﮐﺎرﯾﺰﻣﺎﺗﻴﮏ‬
Charity principle ‫اﺻﻞ ﻧﻮع دوﺳﺘﯽ‬
Chart ‫ﻧﻤﻮدار‬
Check ‫ﺑﺮرﺳﯽ ﮐﺮدن‬
Checklist ‫ﭼﮏ ﻟﻴﺴﺖ‬
Cheque ‫ﭼﮏ‬
Child ego state ‫ﺣﺎﻟﺖ ﻣﻦ ﮐﻮدﮐﯽ‬
Contribution ‫ﺳﻬﻢ‬
Class Rate ‫ﻧﺮخ ﻃﺒﻘﻪ ﺑﻨﺪﯼ ﺷﺪﻩ‬
Classical conditioning ‫ﺷﺮﻃﯽ ﮐﺮدن ﺳﻨﺘﯽ‬
Clerical ‫دﻓﺘﺮﯼ‬
Clerkship ‫ﻣﻨﺸﯽ ﮔﺮﯼ‬
Client/server ‫ ﺷﻌﺒﻪ‬/‫ﺳﺮور‬
Clock kart ‫ﮐﺎرت ورود و ﺧﺮوج‬
Close ‫ﻣﺮﺣﻠﻪ ﺗﻼش ﺑﺮاﯼ ﺑﻘﺎ‬
Closed system ‫ﺳﻴﺴﺘﻢ ﺑﺴﺘﻪ‬
Co worker ‫هﻤﮑﺎر‬

٧
 ManagerDic
Coding ‫ﺑﺮﻧﺎﻣﻪ ﻧﻮﯾﺴﯽ‬
Coercive power ‫ﻗﺪرت اﺟﺒﺎر‬
Cognition ‫ﺷﻨﺎﺧﺖ‬
Cohesiveness ‫اﻧﺴﺠﺎم‬
Cold Calling ‫ﺗﻤﺎس ﻏﻴﺮ ﻣﺴﺘﻘﻴﻢ‬
Collaboration ‫رﻗﺎﺑﺖ‬
Collaborative management
‫ﻣﺪﯾﺮﯾﺖ ﻣﺒﺘﻨﯽ ﺑﺮ هﻤﮑﺎرﯼ‬
Colleague ‫هﻤﮑﺎر‬
Collective bargaining ‫ﭼﺎﻧﻪ زﻧﯽ ﮔﺮوهﯽ‬
Combination ‫ﺗﺮﮐﻴﺐ ﮐﺮدن‬
Command ‫ﻓﺮﻣﺎﻧﺪهﯽ‬
Command group ‫ﮔﺮوﻩ ﮐﺎرﯼ‬
Commerce ‫ﺑﺎزرﮔﺎﻧﯽ‬
Commercial ‫ﺗﺒﻠﻴﻐﺎت ﺗﻠﻮﯾﺰﯾﻮﻧﯽ‬
Commercial attaché ‫واﺑﺴﺘﻪ ﺑﺎزرﮔﺎﻧﯽ‬
Commercial papers ‫اوراق ﺗﺠﺎرﯼ‬
Commission ‫ﺣﻖ اﻟﻌﻤﻞ‬
Commitment ‫ﺗﻌﻬﺪ‬
Committee ‫ﮐﻤﻴﺘﻪ‬
Common morality ‫اﺧﻼﻗﻴﺎت ﻣﺸﺘﺮﮎ‬
Common stock holders equity
‫ﺣﻘﻮق ﺻﺎﺣﺒﺎن ﺳﻬﺎم ﻋﺎدﯼ‬
Communication network ‫ﺷﺒﮑﻪ ارﺗﺒﺎﻃﯽ‬
Companies house ‫ﺳﺎزﻣﺎن ﺛﺒﺖ ﺷﺮﮐﺖ هﺎ‬
Company union ‫اﺗﺤﺎدﯾﻪ ﺻﻨﻔﯽ‬
Comparable worth ‫ارزش ﻗﺎﺑﻞ ﻣﻘﺎﯾﺴﻪ‬
Comparison Pricing ‫ﻗﻴﻤﺖ ﻣﻘﺎﯾﺴﻪ اﯼ‬
Compensation ‫ﺟﺒﺮان ﮐﺮدن‬
Competence ‫ﺻﻼﺣﻴﺖ‬
Competitive Advantage ‫ﻣﺰﯾﺖ رﻗﺎﺑﺘﯽ‬
Competitive Environment ‫ﻣﺤﻴﻂ رﻗﺎﺑﺘﯽ‬
Competitive Strategy ‫اﺳﺘﺮاﺗﮋﯼ رﻗﺎﺑﺘﯽ‬
Competitors ‫رﻗﺒﺎ‬
Complex behavior ‫رﻓﺘﺎر ﭘﻴﭽﻴﺪﻩ‬
Compliant ‫ﺷﮑﺎﯾﺖ‬
Component part ‫ﮐﺎرﮔﺎﻩ ﻣﻮﻧﺘﺎژ‬
Components ‫ﻗﻄﻌﺎت‬
Compromise ‫ﺳﺎزش‬
Concentrated Marketing ‫ﺑﺎزارﯾﺎﺑﯽ ﻣﺘﻤﺮﮐﺰ‬
Conceptual filters ‫ﻓﻴﻠﺘﺮ هﺎﯼ ادراﮐﯽ‬
Conceptual framework ‫ﭼﺎرﭼﻮب ادراﮐﯽ‬
Conceptual skill ‫ﻣﻬﺎرت ادراﮐﯽ‬
Concern ‫ﻧﮕﺮان‬

٨
 ManagerDic
Conclution ‫ﻧﺘﻴﺠﻪ‬
Concurrent Engineering ‫ﻣﻬﻨﺪﺳﯽ هﻤﺰﻣﺎن‬
Conditional response ‫ﻣﺴﺌﻮﻟﻴﺖ ﺷﺮﻃﯽ‬
Conditioning ‫ﺷﺮﻃﯽ ﮐﺮدن‬
Confirm ‫ﺗﺎﯾﻴﺪ ﮐﺮدن‬
Conflict ‫ﺗﻀﺎد‬
Conjoint Analysis ‫ﺗﺠﺰﯾﻪ و ﺗﺤﻠﻴﻞ ﭘﻴﻮﺳﺘﻪ‬
Connection ‫ارﺗﺒﺎط‬
Connection power ‫ﻗﺪرت ارﺗﺒﺎط‬
Conner ‫ﺧﺮﯾﺪ ﯾﮑﺠﺎ‬
Conscious mind ‫ذهﻦ ﺧﻮدﺁﮔﺎﻩ‬
Consensus ‫اﺟﻤﺎع‬
Consequence ‫ﻧﺘﻴﺠﻪ‬
Consignment ‫ﻣﺤﻤﻮﻟﻪ‬
Consistency ‫ﺛﺒﺎت‬
Constraints ‫ﻣﺤﺪودﯾﺖ ﻣﻨﺎﺑﻊ‬
Consumable resources ‫ﻣﻨﺎﺑﻊ ﻗﺎﺑﻞ ﻣﺼﺮف‬
Consumer ‫ﻣﺼﺮف ﮐﻨﻨﺪﻩ‬
Consumer Behavior ‫رﻓﺘﺎرﻣﺼﺮف ﮐﻨﻨﺪﻩ‬
Consumer Market ‫ﺑﺎزار ﻣﺼﺮف‬
Consumer Rights ‫ﺣﻘﻮق ﻣﺼﺮف ﮐﻨﻨﺪﮔﺎن‬
Contact ‫ارﺗﺒﺎط‬
Content theory ‫ﻧﻈﺮﯾﻪ ﻣﺤﺘﻮاﯾﯽ‬
Context diagram ‫ﻧﻤﻮدار ﻣﺤﺘﻮاﯾﯽ‬
Contingency approach ‫روﯾﮑﺮد اﻗﺘﻀﺎﯾﯽ‬
Continuos process production ‫ﻓﺮاﮔﺮد ﺗﻮﻟﻴﺪ ﻣﺴﺘﻤﺮ‬
Continuum ‫ﭘﻴﻮﺳﺘﺎر‬
Contract ‫ﻗﺮارداد‬
Control ‫ﺑﺎزﺑﻴﻨﯽ‬
Control quality ‫ﮐﻨﺘﺮل ﮐﻴﻔﻴﺖ‬
Cooperative Advertising ‫ﺗﺒﻠﻴﻐﺎت ﻣﺸﺘﺮﮎ‬
Coordinating ‫هﻤﮑﺎرﯼ‬
Coordinating ‫هﻤﺎهﻨﮕﯽ‬
Copetitive priorities ‫اوﻟﻮﯾﺖ رﻗﺎﺑﺘﯽ‬
Competitors ‫رﻗﺒﺎ‬
Core technologies ‫ﻓﻨﺎورﯼ هﺎﯼ اﺻﻠﯽ‬
Corporation ‫ﺷﺮﮐﺖ ﺳﻬﺎﻣﯽ‬
Corrective Action ‫اﻗﺪام اﺻﻼﺣﯽ‬
Corrective control ‫ﮐﻨﺘﺮل اﺻﻼح ﮐﻨﻨﺪﻩ‬
Cost ‫هﺰﯾﻨﻪ‬
Cost baseline ‫هﺰﯾﻨﻪ اوﻟﻴﻪ‬
Cost justified ‫هﺰﯾﻨﻪ ﺗﻌﺪﯾﻞ ﺷﺪﻩ‬
Cost leadership ‫هﺰﯾﻨﻪ رهﺒﺮﯼ‬

٩
 ManagerDic
Cost of goods sold ‫ﺑﻬﺎﯼ ﺗﻤﺎم ﺷﺪﻩ ﮐﺎﻻﯼ ﻓﺮوش رﻓﺘﻪ‬
Cost of Goods Sold ‫ﺑﻬﺎﯼ ﺧﺮﯾﺪ‬
Cost of living ‫هﺰﯾﻨﻪ زﻧﺪﮔﯽ‬
Cost of Quality ‫هﺰﯾﻨﻪ ﮐﻴﻔﻴﺖ‬
Cost risk ‫هﺰﯾﻨﻪ رﯾﺴﮏ‬
Costumer ‫ﻣﺸﺘﺮﯼ‬
Counter Advertising ‫ﺗﺒﻠﻴﻐﺎت ﺗﺨﺮﯾﺒﯽ‬
Counter trade ‫ﺗﺠﺎرت ﻣﻌﺎوﺿﻪ اﯼ‬
Coupon ‫ﮐﻮﭘﻦ‬
Coverage ‫ﭘﻮﺷﺶ‬
CP ‫ﺑﺮﻧﺎﻣﻪ رﯾﺰﯼ ﺗﻠﻔﻴﻘﯽ‬
CPA - abbrev. Critical Path Analysis
‫ﺗﺤﻠﻴﻞ ﻣﺴﻴﺮ ﺑﺤﺮاﻧﯽ‬
CPI ‫ﺷﺎﺧﺺ ﻗﻴﻤﺖ ﻣﺼﺮف ﮐﻨﻨﺪﻩ‬
Crash ‫هﺰﯾﻨﻪ ﻓﺸﺮدﻩ‬
Creative ‫ﺧﻼق‬
Creativity ‫ﺧﻼﻗﻴﺖ‬
Credit ‫اﻋﺘﺒﺎر‬
Crisistypology ‫ﻧﻮع ﺷﻨﺎﺳﺎﯾﯽ ﺑﺤﺮان‬
Critical condition ‫وﺿﻌﻴﺖ ﺑﺤﺮاﻧﯽ‬
Critical parent ego state ‫ﺣﺎﻟﺖ ﻣﻦ واﻟﺪﯾﻨﯽ ﻋﻴﺒﺠﻮ‬
Critical path method ‫روش ﻣﺴﻴﺮ ﺑﺤﺮاﻧﯽ‬
Crossed cheque ‫ﭼﮏ ﻣﺴﺪود‬
Cues ‫ﻋﻼﯾﻢ‬
Cultural Diversity ‫ﻣﻐﺎﯾﺮات ﻓﺮهﻨﮕﯽ‬
Cultural Values ‫ارزش هﺎﯼ ﻓﺮهﻨﮕﯽ‬
Culture ‫ﻋﻘﺎﯾﺪ و ﻓﺮهﻨﮓ‬
Culture control ‫ﮐﻨﺘﺮل ﻓﺮهﻨﮕﯽ‬
Currency ‫ﭘﻮل راﯾﺞ‬
Current ‫ﺟﺎرﯼ‬
Current values ‫ارزش هﺎﯼ ﺟﺎرﯼ‬
Customary Price ‫ارزش ﺑﺮاوردﯼ ﻣﺸﺘﺮﯼ‬
Customer ‫ﻣﺸﺘﺮﯼ‬
Customer Retention ‫ﺣﻔﻆ ﻣﺸﺘﺮﯾﺎن‬
Customer satisfaction ‫رﺿﺎﯾﺖ ﻣﺸﺘﺮﯾﺎن‬
Customer Satisfaction Management
‫ﻣﺪﯾﺮﯾﺖ رﺿﺎﯾﺖ ﻣﺸﺘﺮﯾﺎن‬
Customer Service ‫ﺧﺪﻣﺎت ﻣﺸﺘﺮﯾﺎن‬
Cycle ‫ﭼﺮﺧﻪ‬

D
١٠
 ManagerDic
Daily Activities Report ‫ﮔﺰارش ﻓﻌﺎﻟﻴﺖ هﺎﯼ روزاﻧﻪ‬

Damages ‫ﺧﺴﺎرات‬
Data ‫اﻃﻼﻋﺎت‬
Data base ‫ﭘﺎﯾﮕﺎﻩ دادﻩ‬
Data dependency ‫ﺑﺴﺘﮕﯽ دادﻩ هﺎ‬
Data model ‫ﻣﺪل اﻃﻼﻋﺎت‬
Data processing ‫دادﻩ ﭘﺮدازﯼ‬
Database ‫ﺑﺎﻧﮏ اﻃﻼﻋﺎﺗﯽ‬
Day work ‫روز ﮐﺎرﯼ‬
Dead line ‫ﺿﺮب اﻟﻌﺠﻞ‬
Dealer ‫دﻻل‬
Decentralization ‫ﺗﻤﺮﮐﺰ زداﯾﯽ‬
Deceptive Advertising ‫ﺗﺒﻠﻴﻐﺎت دروﻏﻴﻦ‬
Decision ‫ﺗﺼﻤﻴﻢ‬
Decision making ‫ﺗﺼﻤﻴﻢ ﮔﻴﺮﯼ‬
Decision making under certainty
‫ﺗﺼﻤﻴﻢ ﮔﻴﺮﯼ در ﺷﺮاﯾﻂ اﻃﻤﻴﻨﺎن‬
Decision model ‫ﻣﺪل ﺗﺼﻤﻴﻢ‬
Decision tree ‫درﺧﺖ ﺗﺼﻤﻴﻢ ﮔﻴﺮﯼ‬
Decoding ‫رﻣﺰ ﮔﺸﺎﯾﯽ‬
Deduction ‫ﻗﻴﺎس‬
Defensive Advertising ‫ﺗﺒﻠﻴﻐﺎت دﻓﺎﻋﯽ‬
Defensive cells ‫ﺳﻠﻮل هﺎﯼ دﻓﺎﻋﯽ‬
Defined ‫ﺗﻌﺮﯾﻒ ﺷﺪﻩ‬
Deflation ‫رﮐﻮد‬
Delegate ‫ﺗﻔﻮﯾﺾ ﮐﺮدن اﺧﺘﻴﺎر‬
Delegation of authority ‫ﺗﻔﻮﯾﺾ اﺧﺘﻴﺎر‬
Development ‫ﺗﻮﺳﻌﻪ‬
Delegation ‫ﺗﻔﻮﯾﺾ‬
Deliverables schedule ‫اوﻟﻮﯾﺖ ﺗﺤﻮﯾﻞ‬
Delivery ‫ﺗﺤﻮﯾﻞ‬
Delivery bank ‫ﺳﮑﻮﯼ درﯾﺎﻓﺖ‬
Delivery bay ‫ﺳﮑﻮﯼ ﺗﺤﻮﯾﻞ‬
Delivery charge ‫هﺰﯾﻨﻪ هﺎﯼ ﺗﺤﻮﯾﻞ‬
Delivery date ‫ﺗﺎرﯾﺦ ﺗﺤﻮﯾﻞ‬
Demand ‫ﺗﻘﺎﺿﺎ‬
Demand Curve ‫ﻣﻨﺤﻨﯽ ﯾﺎدﮔﻴﺮﯼ‬
Demand forecasting ‫ﭘﻴﺶ ﺑﻴﻨﯽ ﺗﻘﺎﺿﺎ‬
Democratic ‫ﻣﺮدم ﺳﺎﻻر‬
Demography ‫ﻣﻄﺎﻟﻌﺎت ﺟﻤﻌﻴﺘﯽ‬
Department ‫ﺑﺨﺶ‬
Departmentation ‫ﺑﺨﺶ ﺑﺨﺶ ﮐﺮدن‬
Dependent variable ‫ﻋﺎﻣﻞ واﺑﺴﺘﻪ‬

١١
 ManagerDic
Deployment ‫ﺁراﯾﺶ‬
Depreciation ‫اﺳﺘﻬﻼﮎ‬
Descriptive Label ‫ﺑﺮﭼﺴﺐ ﻣﻌﺮﻓﯽ‬
Desk survey ‫ﺗﺤﻘﻴﻘﺎت ﮐﺘﺎﺑﺨﺎﻧﻪ اﯼ‬
Destructive child ego state ‫ﺣﺎﻟﺖ ﻣﻦ ﮐﻮدﮐﯽ ﻣﺨﺮب‬
Development pro ‫ﺑﺮﻧﺎﻣﻪ ﺗﻮﺳﻌﻪ‬
Developmental Marketing ‫ﺗﻮﺳﻌﻪ ﺑﺎزار‬
Deviation ‫اﻧﺤﺮاف‬
DFD ‫ﻧﻤﻮدار ﺟﺮﯾﺎن اﻃﻼﻋﺎت‬
Dichotomy ‫دوﮔﺎﻧﮕﯽ‬
Discipline ‫اﻧﻀﺒﺎط‬
Differential Advantage ‫ﻣﺰاﯾﺎﯼ رﻗﺎﺑﺘﯽ‬
Differentiation ‫ﺗﻤﺎﯾﺰ‬
Defined ‫ﺗﻌﺮﯾﻒ ﮐﺮدن‬
Direct Close ‫ارﺗﺒﺎط ﻣﺴﺘﻘﻴﻢ‬
Direct Competition ‫رﻗﺎﺑﺖ ﻣﺴﺘﻘﻴﻢ‬
Direct contact ‫ﺗﻤﺎس ﻣﺴﺘﻘﻴﻢ‬
Direct Costs ‫هﺰﯾﻨﻪ ﻣﺴﻴﻘﻴﻢ‬
Direct investment ‫ﺳﺮﻣﺎﯾﻪ ﮔﺬارﯼ ﻣﺴﺘﻘﻴﻢ‬
Direct labor ‫دﺳﺘﻤﺰد ﻣﺴﺘﻘﻴﻢ‬
Direct Selling ‫ﻓﺮوش ﻣﺴﺘﻘﻴﻢ‬
Directing ‫ادارﻩ‬
Direction ‫ﻣﺴﻴﺮ‬
Director ‫ﻣﺪﯾﺮ‬
Director report ‫ﮔﺰارش هﻴﺌﺖ ﻣﺪﯾﺮﻩ‬
Disbenefit ‫ﺿﺮر‬
Discipline ‫اﻧﻀﺒﺎط‬
Discounted ‫ﺗﺨﻔﻴﻒ‬
Discounted cash flow ‫ﺗﻨﺰﯾﻞ ﺟﺮﯾﺎن ﻧﻘﺪ‬
Distinctive compence ‫ﺷﺎﯾﺴﺘﮕﯽ ﻣﺘﻤﺎﯾﺰ‬
Distinctiveness ‫اﺧﺘﺼﺎص رﻓﺘﺎر ﺧﺎص‬
Distribution ‫ﺗﻮزﯾﻊ‬
Distribution Costs ‫هﺰﯾﻨﻪ هﺎﯼ ﺣﻤﻞ‬
District Sales Manager ‫ﻣﺪﯾﺮ ﻓﺮوش ﺷﻌﺒﻪ‬
Diversification ‫ﺗﻨﻮع ﺑﺨﺸﯽ‬
Divest Strategy ‫اﺳﺘﺮاﺗﮋﯼ ﺗﺮﮎ‬
Divisibility ‫ﺗﻘﺴﻴﻢ ﺷﺪن‬
Document ‫ﺳﻨﺪ‬
Domestic ‫داﺧﻠﯽ‬
Door-to-Door Selling ‫ﻓﺮوش ﻣﺴﺘﻘﻴﻢ‬
Double time ‫دو ﺷﻴﻔﺘﻪ‬
Down sizing ‫ﮐﻮﭼﮏ ﺳﺎزﯼ‬
Draft ‫ﺣﻮاﻟﻪ‬

١٢
 ManagerDic
Drawer ‫ﺻﺎدر ﮐﻨﻨﺪﻩ‬
Drip Advertising ‫ﺗﺒﻠﻴﻐﺎت ﭼﮑﻪ اﯼ‬
Drive ‫ﻧﻴﺮوﯼ ﻣﺤﺮﮎ‬
Drummers ‫ﻓﺮوﺷﻨﺪﮔﺎن دورﻩ ﮔﺮد‬
Due ‫ﺑﺪهﯽ‬
Dumping ‫ﻗﻴﻤﺖ ﺷﮑﻨﯽ‬
Dumping ‫ﻓﺮوش زﯾﺮ ﻗﻴﻤﺖ داﺧﻠﯽ‬
Duty ‫ﺣﻘﻮق ﺑﺎزﮔﺎﻧﯽ‬
Dynamic programming ‫ﺑﺮﻧﺎﻣﻪ رﯾﺰﯼ ﭘﻮﯾﺎ‬

E
Earmark ‫ﺗﺨﺼﻴﺺ‬
Earning ‫ﮐﺴﺐ درﺁﻣﺪ‬
Earning before taxes ‫ﺳﻮد ﻗﺒﻞ از ﮐﺴﺮ ﻣﺎﻟﻴﺎت‬
Earning before interest ‫ﺳﻮد ﻗﺒﻞ از ﮐﺴﺮ ﺑﻬﺮﻩ‬
Earning per share ‫ﺳﻮد هﺮ ﺳﻬﻢ‬
Earning power ‫ﻗﺪرت ﺳﻮدﺁورﯼ‬
Ease of formation ‫ﺳﻬﻮﻟﺖ ﺗﺸﮑﻴﻞ‬
Economic ‫اﻗﺘﺼﺎدﯼ‬
Economic variables ‫ﻣﺘﻐﻴﺮ هﺎﯼ اﻗﺘﺼﺎدﯼ‬
EDP ‫ﺗﺠﺰﯾﻪ و ﺗﺤﻠﻴﻞ ﮐﺎﻣﭙﻴﻮﺗﺮﯼ‬
Effective communication ‫ارﺗﺒﺎط ﻣﻮﺛﺮ‬
Effective cycle ‫ﭼﺮﺧﻪ ﻣﻮﺛﺮ‬
Effective decision making ‫ﺗﺼﻤﻴﻢ ﮔﻴﺮﯼ ﻣﻮﺛﺮ‬
Effective demand ‫ﺗﻘﺎﺿﺎﯼ ﻣﻮﺛﺮ‬
Effective leadership ‫رهﺒﺮﯼ ﻣﻮﺛﺮ‬
Effective listening ‫ﺷﻨﻮد ﻣﻮﺛﺮ‬
Effectiveness ‫اﺛﺮﺑﺨﺸﯽ‬
Efficiency ‫ﮐﺎراﯾﯽ‬
Ego ‫ﺣﺎﻟﺖ ﻣﻦ‬
Electronic data interchange (EDI)
‫ﺗﺒﺎدل اﻟﮑﺘﺮوﻧﻴﮑﯽ دادﻩ هﺎ‬
Emotions ‫اﺣﺴﺎﺳﺎت‬
Emphasis ‫ﺗﺎﮐﻴﺪ ﮐﺮدن‬
Employ ‫ﺑﻪ ﮐﺎر ﮔﺮﻓﺘﻦ‬
Employee ‫ﮐﺎرﮐﻨﺎن‬
Employee involvement ‫ﻣﺸﺎرﮐﺖ ﮐﺎرﮐﻨﺎن‬
Empowerment ‫ﺗﻮاﻧﻤﻨﺪ ﺳﺎزﯼ‬
Encouragement Probes ‫ﺑﺮرﺳﯽ ﻋﻼﯾﻖ‬

١٣
 ManagerDic
Encouragment ‫ﺗﺸﻮﯾﻖ‬
End customer ‫ﻣﺸﺘﺮﯼ ﻧﻬﺎﯾﯽ‬
End event ‫روﯾﺪاد ﭘﺎﯾﺎﻧﯽ‬
End-user requirements ‫ﻧﻴﺎزهﺎﯼ ﻣﺼﺮف ﮐﻨﻨﺪﻩ ﻧﻬﺎﯾﯽ‬
Engineering economy ‫اﻗﺘﺼﺎد ﻣﻬﻨﺪﺳﯽ‬
Enquiry ‫اﺳﺘﻌﻼم‬
Entrepreneurship ‫ﮐﺎر ﺁﻓﺮﯾﻨﯽ‬
Enterprise ‫ﺳﺎزﻣﺎن‬
Enterprise architecture ‫ﻣﻌﻤﺎرﯼ ﺳﺎزﻣﺎﻧﯽ‬
Enterprise Competitors ‫رﻗﺒﺎﯼ هﻤﺴﺎن‬
Enterprising ‫ﺳﻮداﮔﺮا‬
Entity ‫ﻧﻬﺎدﻩ‬
Entrepreneur ‫ﮐﺎر ﺁﻓﺮﯾﻦ‬
Environment ‫ﻣﺤﻴﻂ‬
Equipment ‫ﺗﺠﻬﻴﺰات‬
Equity ‫ﺑﺮاﺑﺮﯼ‬
Equity theory ‫ﻧﻈﺮﯾﻪ ﺑﺮاﺑﺮﯼ‬
ERG theory ‫ارﺗﺒﺎط و رﺷﺪ‬، ‫ﺗﺌﻮرﯼ ﺑﻮدن‬
Established ‫ﺗﻌﻴﻴﻦ ﺷﺪﻩ‬
Esteem Needs ‫ﻧﻴﺎزاﺣﺘﺮام‬
Estimate ‫ﺑﺮﺁورد‬
Ethics ‫اﺻﻮل اﺧﻼﻗﯽ‬
EUAB ‫درﺁﻣﺪ ﯾﮑﻨﻮاﺧﺖ ﺳﺎﻟﻴﺎﻧﻪ‬
EUAC ‫هﺰﯾﻨﻪ ﯾﮑﻨﻮاﺧﺖ ﺳﺎﻟﻴﺎﻧﻪ‬
EVA ‫ارزش اﻓﺰودﻩ اﻗﺘﺼﺎدﯼ‬
Evaluate ‫ﺳﻨﺠﻴﺪن‬
Evaluation ‫ارزﯾﺎﺑﯽ‬
Event ‫روﯾﺪاد‬
Exchange ‫ﻣﺒﺎدﻟﻪ‬
Executive ‫اﺟﺮاﯾﯽ‬
Execution phase ‫ﻓﺎز اﺟﺮا‬
Expectancy theory ‫ﻧﻈﺮﯾﻪ اﻧﺘﻈﺎر‬
Expected life ‫ﻋﻤﺮ ﻣﻔﻴﺪ‬
Expected Monetary Value ‫ارزش ﭘﻮﻟﯽ ﻣﻮرد اﻧﺘﻈﺎر‬
Expected value ‫ﻗﻴﻤﺖ ﻣﻮرد اﻧﺘﻈﺎر‬
Expend ‫ﮔﺴﺘﺮش‬
Expenditure ‫ﻣﺼﺮف‬
Expenses ‫ﻣﺨﺎرج‬
Experience ‫ﺗﺠﺮﺑﻪ‬
Experiment ‫ﺁزﻣﻮن‬
Expert ‫ﺧﺒﺮﮔﯽ‬
Expert power ‫ﻗﺪرت ﺗﺨﺼﺺ‬
Expert power ‫ﻗﺪرت ﺧﺎرﺟﯽ‬

١۴
 ManagerDic
Export ‫ﺻﺎدرات‬
Export-Import Agent ‫ﻧﻤﺎﯾﻨﺪﮔﯽ ﺻﺎدرات واردات‬
External ‫ﺧﺎرﺟﯽ‬
External environment ‫ﻣﺤﻴﻂ ﺧﺎرﺟﯽ‬
External simulus ‫ﻣﺤﺮﮎ ﺧﺎرﺟﯽ‬
Extinction ‫ﭼﺸﻢ ﭘﻮﺷﯽ‬
Extrinsic rewards ‫ﭘﺎداﺷﻬﺎﯼ ﺧﺎرﺟﯽ‬
Extrovert ‫ﺑﺮوﻧﮕﺮا‬

F
Facial expressions ‫ﺣﺎﻟﺘﻬﺎﯼ ﭼﻬﺮﻩ اﯼ‬
Facilitation ‫ﺗﺠﻬﻴﺰ‬
Factor ‫ﻋﺎﻣﻞ‬
Factory supplies ‫ﻣﻠﺰوﻣﺎت ﮐﺎرﺧﺎﻧﻪ‬
Factory over head ‫ﺳﺮﺑﺎر ﮐﺎرﺧﺎﻧﻪ‬
False market ‫ﺑﺎزار ﮐﺎذب‬
Fashion ‫ﻣﺘﺪاول‬
Features ‫ﻣﺸﺨﺼﺎت‬
Fee ‫ﺑﻬﺎ‬
Feedback ‫ﺑﺎزﺧﻮر‬
Feedback Collector ‫ﺟﻤﻊ ﺁورﯼ ﮐﻨﻨﺪﻩ ﺑﺎزﺧﻮر‬
Femininity ‫زن ﺳﺎﻻرﯼ‬
Fiche ‫ﻓﻴﺶ‬
Field research ‫ﺗﺤﻘﻴﻖ ﻣﻴﺪاﻧﯽ‬
Field studies ‫ﺗﺤﻘﻴﻘﺎت ﻣﻴﺪاﻧﯽ‬
Fifo ‫اوﻟﻴﻦ ﺻﺎدرﻩ از اوﻟﻴﻦ واردﻩ‬
Figure ground ‫ﺗﺮﮐﻴﺐ زﻣﻴﻨﻪ‬
File ‫ﺑﺎﯾﮕﺎﻧﯽ‬
Filtering ‫از ﺻﺎﻓﯽ ﮔﺬراﻧﺪن‬
Financial ‫ﻣﺎﻟﯽ‬
Financial decision making ‫ﺗﺼﻤﻴﻢ ﮔﻴﺮﯼ ﻣﺎﻟﯽ‬
Financial engineering ‫ﻣﻬﻨﺪﺳﯽ ﻣﺎﻟﯽ‬
Financial management ‫ﻣﺪﯾﺮﯾﺖ ﻣﺎﻟﯽ‬
Financial management ‫ﻣﻬﻨﺪﺳﯽ ﻣﺎﻟﯽ‬
Financial principles ‫اﺻﻮل ﻣﺎﻟﯽ‬
Financial Resources ‫ﻣﻨﺎﺑﻊ ﻣﺎﻟﯽ‬
Financial Risk ‫ﺧﻄﺮ ﻣﺎﻟﯽ‬
Financial statement ‫ﺻﻮرت ﻣﺎﻟﯽ‬
Financing activities ‫ﻓﻌﺎﻟﻴﺘﻬﺎﯼ ﺗﺎﻣﻴﻦ ﻣﺎﻟﯽ‬

١۵
 ManagerDic
Financing budget ‫ﺑﻮدﺟﻪ ﺗﺎﻣﻴﻦ ﻣﺎﻟﯽ‬
Finished goods ‫ﮐﺎﻻﯼ ﺁﻣﺎدﻩ ﻓﺮوش‬
Firm ‫ﮐﺎرﺧﺎﻧﻪ ﺗﺠﺎرﯼ‬
First line manager ‫ﻣﺪﯾﺮان ﺳﻄﺢ ﯾﮏ‬
Fixation ‫ﺗﺜﺒﻴﺖ‬
Fixed asset ‫داراﯾﯽ ﺛﺎﺑﺖ‬
Fixed cost ‫هﺰﯾﻨﻪ ﺛﺎﺑﺖ‬
Fixing ‫ﺗﻌﻴﻴﻦ ﻗﻴﻤﺖ‬
Flag ‫ﻋﻼﻣﺖ‬
Flat organization structure
‫ﺳﺎﺧﺘﺎر ﺳﺎزﻣﺎﻧﯽ ﻣﺴﻄﺢ‬
Flex time ‫ﺳﻴﺴﺘﻢ زﻣﺎﻧﯽ ﻗﺎﺑﻞ اﻧﻌﻄﺎف‬
Flexibility ‫اﻧﻌﻄﺎف‬
Flexible working time ‫زﻣﺎن ﮐﺎر ﻣﺘﻐﻴﺮ‬
Float time ‫زﻣﺎن ﺷﻨﺎور‬
Flyer ‫ﭘﺮﭼﻢ‬
Focus on ends ‫ﺗﻤﺮﮐﺰ ﺑﺮ اهﺪاف‬
Follow up ‫ﭘﻴﮕﻴﺮﯼ‬
Forecasting ‫ﭘﻴﺶ ﺑﻴﻨﯽ‬
Foreign bill ‫ﺣﻮاﻟﻪ ارزﯼ‬
Foreign Currency Exchange Rate ‫ﻧﺮخ ﻣﺒﺎدﻟﻪ ارز‬
Foreman ‫ﺳﺮﮐﺎرﮔﺮ‬
Formal ‫رﺳﻤﯽ‬
Formal appraisal ‫ارزﺷﻴﺎﺑﯽ رﺳﻤﯽ‬
Formal authority ‫اﺧﺘﻴﺎر رﺳﻤﯽ‬
Formal norms ‫هﻨﺠﺎرهﺎﯼ رﺳﻤﯽ‬
Forman ‫ﺳﺮﮐﺎرﮔﺮ‬
Forward looking ‫ﺁﯾﻨﺪﻩ ﻧﮕﺮ‬
Found ‫ﺗﺎﻣﻴﻦ‬
Franchise ‫اﻋﻄﺎﯼ اﻣﺘﻴﺎز‬
Free Market ‫ﺑﺎزار ﺁزاد‬
Free trade credit ‫اﻋﺘﺒﺎر ﺗﺠﺎرﯼ ﺑﺪون هﺰﯾﻨﻪ‬
Freight ‫ﮐﺮاﯾﻪ ﺣﻤﻞ ﺑﺎر‬
Freight Charges ‫هﺰﯾﻨﻪ ﺣﻤﻞ‬
Frequency ‫ﺗﻨﺎوب‬
Fringe benefit ‫ﮐﻤﮑﻬﺎﯼ ﺟﺎﻧﺒﯽ‬
Full time ‫ﺗﻤﺎم وﻗﺖ‬
Function ‫ﺗﺎﺑﻊ‬
Function lay out ‫ﭼﻴﺪﻣﺎن وﻇﻴﻔﻪ اﯼ‬
Functional - level strategy
‫اﺳﺘﺮاﺗﮋﯼ درﺳﻄﺢ وﻇﻴﻔﻪ اﯼ‬
Functional authority ‫اﺧﺘﻴﺎر وﻇﻴﻔﻪ اﯼ‬
Functional Costs ‫هﺰﯾﻨﻪ هﺎﯼ ﻋﻤﻠﻴﺎﺗﯽ‬
Functional manager ‫ﻣﺪﯾﺮ وﻇﻴﻔﻪ اﯼ‬

١۶
 ManagerDic
Functional organization ‫ﺳﺎزﻣﺎن وﻇﻴﻔﻪ اﯼ‬
Fund ‫ﺳﺮﻣﺎﯾﻪ‬
Future worth ‫ارزش ﺁﯾﻨﺪﻩ‬

G
Games theory ‫ﺗﺌﻮرﯼ ﺑﺎزﯾﻬﺎ‬
Gatekeepers ‫ﮐﻨﺘﺮل ﮐﻨﻨﺪﮔﺎن‬
GDP ‫ﺗﻮﻟﻴﺪ ﻧﺎﺧﺎﻟﺺ داﺧﻠﯽ‬
General manager ‫ﻣﺪﯾﺮ ﻋﻤﻮﻣﯽ‬
General system theory ‫ﻧﻈﺮﯾﻪ ﻋﻤﻮﻣﯽ ﺳﻴﺴﺘﻤﻬﺎ‬
Generalization ‫ﺗﻌﻤﻴﻢ‬
Generic Brand ‫ﻣﺎرﮎ ﻋﻤﻮﻣﯽ‬
Generic Products ‫ﺗﻮﻟﻴﺪات ﺑﺪون ﻣﺎرﮎ‬
Global Brands ‫ﻣﺎرﮎ ﺟﻬﺎﻧﯽ‬
Globalization of business ‫ﺟﻬﺎﻧﯽ ﺷﺪن ﺗﺠﺎرت‬
Go slow ‫ﮐﻨﺪ ﮐﺎرﯼ‬
Goal ‫هﺪف‬
Goal acceptance ‫هﺪف ﭘﺬﯾﺮﯼ‬
Goal activity ‫ﻓﻌﺎﻟﻴﺖ هﺪف‬
Goal setting ‫هﺪف ﮔﺬارﯼ‬
Go-go ‫ﻓﻌﺎل‬
Good ‫ﮐﺎﻻ‬
Government control ‫ﻧﻈﺎرت دوﻟﺘﯽ‬
Government department ‫ﺳﺎزﻣﺎن دوﻟﺘﯽ‬
Grade ‫درﺟﻪ‬
Grand strategy ‫اﺳﺘﺮاﺗﮋﯼ ﮐﻼن‬
Grant ‫ﮐﻤﮏ ﻣﺎﻟﯽ‬
Gross income ‫درﺁﻣﺪ ﻧﺎﺧﺎﻟﺺ‬
Gross margin ‫ﺣﺎﺷﻴﻪ ﻧﺎﺧﺎﻟﺺ‬
Gross National Product ‫ﺗﻮﻟﻴﺪ ﻧﺎﺧﺎﻟﺺ ﻣﻠﯽ‬
Gross Sales ‫ﻓﺮوش ﻧﺎﺧﺎﻟﺺ‬
Group ‫ﮔﺮوﻩ‬
Group dynamics ‫ﭘﻮﯾﺎﯾﻴﻬﺎﯼ ﮔﺮوﻩ‬
Group learning ‫ﯾﺎدﮔﻴﺮﯼ ﮔﺮوهﯽ‬
Group problem solving ‫ﺣﻞ ﻣﺴﺌﻠﻪ ﮔﺮوهﯽ‬
Group size ‫اﻧﺪازﻩ ﮔﺮوﻩ‬
Group think ‫ﮔﺮوﻩ اﻧﺪﯾﺸﯽ‬
Growth ‫رﺷﺪ‬
Guarantee ‫ﺿﻤﺎﻧﺖ‬

١٧
 ManagerDic

H
Halo effect ‫اﺛﺮ هﺎﻟﻪ اﯼ‬
Hand-off ‫ﮔﺮدش‬
Happy child ego state ‫ﺣﺎﻟﺖ ﻣﻦ ﮐﻮدﮐﯽ ﺷﺎد‬
Head of mission ‫رﺋﻴﺲ هﻴﺌﺖ‬
Hierarchy ‫ﺳﻠﺴﻠﻪ ﻣﺮاﺗﺐ‬
Hierarchy of Needs ‫ﺳﻠﺴﻠﻪ ﻣﺮاﺗﺐ ﻧﻴﺎزهﺎ‬
Higher order ‫ردﻩ ﺑﺎﻻ‬
Hiring specification ‫ﻣﺸﺨﺼﺎت اﺳﺘﺨﺪاﻣﯽ‬
Hold up ‫ﺗﻮﻗﻴﻒ‬
Holiday pay ‫ﺣﻘﻮق اﯾﺎم ﺗﻌﻄﻴﻞ‬
Horizontal Market ‫ﺑﺎزار هﻢ ﺳﻄﺢ‬
HRM ‫ﻣﺪﯾﺮﯾﺖ ﻣﻨﺎﺑﻊ اﻧﺴﺎﻧﯽ‬
HRP ‫ﺑﺮﻧﺎﻣﻪ رﯾﺰﯼ ﻧﻴﺮوﯼ اﻧﺴﺎﻧﯽ‬
Human capital ‫ﺳﺮﻣﺎﯾﻪ اﻧﺴﺎﻧﯽ‬
Human skills ‫ﻣﻬﺎرت هﺎﯼ اﻧﺴﺎﻧﯽ‬

I
Idea ‫اﯾﺪﻩ‬
Idea Marketing ‫ﺑﺎزارﯾﺎﺑﯽ ﺳﻼﯾﻖ‬
IED ‫راﻩ اﻧﺪازﯼ داﺧﻠﯽ‬
Imagery ‫ﺷﺒﻴﻪ ﺳﺎزﯼ‬
IMF ‫ﺻﻨﺪوق ﺑﻴﻦ اﻟﻤﻠﻠﯽ ﭘﻮل‬
Implementation ‫ﻋﻤﻠﻴﺎﺗﯽ ﺷﺪن‬
Improve ‫ﺑﻬﺒﻮد ﺑﺨﺸﻴﺪن‬
Impulse ‫ﻣﺤﺮﮎ ﺁﻧﯽ‬
Impulse Goods ‫ﺗﺠﻬﻴﺰات ﻓﻮرﯼ‬
In aware of ‫ﺁﮔﺎﻩ ﺑﻮدن‬
In put ‫واردﻩ‬
Incentive wage plans ‫ﺗﺪوﯾﻦ ﺑﻨﺎﻣﻪ ﭘﺎداش ﮐﺎراﻧﻪ‬
Income statement ‫ﺻﻮرت درﺁﻣﺪ‬
Incremental adjustment ‫اﺻﻼح ﺗﺪرﯾﺠﯽ‬
Independent variable ‫ﻋﺎﻣﻞ ﻣﺴﺘﻘﻞ‬
Index ‫ﺷﺎﺧﺺ‬
Indirect Costs ‫هﺰﯾﻨﻪ هﺎﯼ ﻏﻴﺮ ﻣﺴﺘﻘﻴﻢ‬
Individual ‫اﻧﻔﺮادﯼ‬
Individual need ‫ﻧﻴﺎزهﺎﯼ ﻓﺮدﯼ‬

١٨
 ManagerDic
Induction ‫اﺳﺘﻘﺮاء‬
Industrial ‫ﺻﻨﻌﺘﯽ‬
Industrial Buyers ‫ﺧﺮﯾﺪاران ﺻﻨﻌﺘﯽ‬
Industrial Goods ‫ﮐﺎﻻهﺎﯼ ﺻﻨﻌﺘﯽ‬
Industrial Packaging ‫ﺑﺴﺘﻪ ﺑﻨﺪﯼ ﺻﻨﻌﺘﯽ‬
Industrial relations ‫رواﺑﻂ ﺻﻨﻌﺘﯽ‬
Inflation ‫ﺗﻮرم‬
Influence ‫ﺗﺎﺛﻴﺮ‬
Informal ‫ﻏﻴﺮرﺳﻤﯽ‬
Information ‫اﻃﻼﻋﺎت‬
Information Management ‫ﻣﺪﯾﺮﯾﺖ اﻃﻼﻋﺎت‬
Information ownership ‫ﻣﺎﻟﮑﻴﺖ اﻃﻼﻋﺎت‬
Information systems architecture (ISA)
‫ﻣﻌﻤﺎرﯼ ﺳﻴﺴﺘﻢ اﻃﻼﻋﺎﺗﯽ‬
Informational Label ‫ﺑﺮﭼﺴﺐ اﻃﻼﻋﺎت‬
Informational system ‫ﺳﻴﺴﺘﻢ اﻃﻼﻋﺎﺗﯽ‬
Infrastructure ‫زﯾﺮ ﺳﺎﺧﺖ‬
Initiatives ‫اﺑﺘﮑﺎر ﻋﻤﻞ‬
Innoration ‫ﺧﻼﻗﻴﺖ‬
Innovators ‫ﻣﺒﺘﮑﺮﯾﻦ‬
Input ‫ورودﯼ‬
Input/output chain ‫ﺧﺮوﺟﯽ‬/‫زﻧﺠﻴﺮﻩ ورودﯼ‬
Insight ‫ﺑﻴﻨﺶ‬
Insolvency ‫ورﺷﮑﺴﺘﮕﯽ‬
Installations ‫ﺗﺎﺳﻴﺴﺎت‬
Installed ‫ﻧﺼﺐ ﺷﺪﻩ‬
Institution ‫ﻣﻮﺳﺴﻪ‬
Integrated manufacturing ‫ﺗﻮﻟﻴﺪ ﯾﮏ ﭘﺎرﭼﻪ‬
Integrating roles ‫ﻧﻘﺸﻬﺎﯼ ﯾﮑﭙﺎرﭼﻪ ﺳﺎزﯼ‬
Integration ‫ﺗﺮﮐﻴﺐ‬
Integration role ‫ﻧﻘﺶ ﺗﺮﮐﻴﺒﯽ‬
Interaction ‫ﺗﻌﺎﻣﻞ‬
Interest ‫ﺑﻬﺮﻩ‬
Interest rate ‫ﻧﺮخ ﺑﻬﺮﻩ‬
Interface ‫ﺗﻌﺎﻣﻞ‬
Internal ‫داﺧﻠﯽ‬
Internal audit ‫ﻣﻤﻴﺰﯼ داﺧﻠﯽ‬
Internal costs ‫هﺰﯾﻨﻪ هﺎﯼ داﺧﻠﯽ‬
Internal interface ‫ﻣﺠﺮاﯼ داﺧﻠﯽ‬
Internal stakeholder ‫ذﯼ ﻧﻔﻊ داﺧﻠﯽ‬
Introvert ‫دروﻧﮕﺮا‬
Intrinsic reward ‫ﭘﺎداش دروﻧﯽ‬
Intuition ‫درﮎ ﻣﺴﺘﻘﻴﻢ‬
Inventory ‫ﻣﻮﺟﻮدﯼ‬

١٩
 ManagerDic
Inventory control systems
‫ﺳﻴﺴﺘﻢ ﮐﻨﺘﺮل ﻣﻮﺟﻮدﯼ ﮐﺎﻻ‬
Inventory Management ‫ﻣﺪﯾﺮﯾﺖ ﻣﻮﺟﻮدﯼ‬
Inventory Turnover ‫ﮔﺮدش ﻣﻮﺟﻮدﯼ‬
Investor ‫ﺳﺮﻣﺎﯾﻪ ﮔﺬار‬
Investigate ‫ﺗﺤﻘﻴﻖ‬
Investing activities ‫ﻓﻌﺎﻟﻴﺘﻬﺎﯼ ﺳﺮﻣﺎﯾﻪ ﮔﺬارﯼ‬
Investment ‫ﺳﺮﻣﺎﯾﻪ ﮔﺬارﯼ‬
Investment center ‫ﻣﺮﮐﺰ ﺳﺮﻣﺎﯾﻪ ﮔﺬارﯼ‬
Investor ‫ﺳﺮﻣﺎﯾﻪ ﮔﺬار‬
IQ ‫ﺿﺮﯾﺐ هﻮش‬
Ision og work ‫ﺗﻘﺴﻴﻢ ﮐﺎر‬
Issue ‫ﺻﺎدر ﮐﺮدن‬

J
Job ‫ﺷﻐﻞ‬
Job analysis ‫ﺗﺠﺰﯾﻪ وﺗﺤﻠﻴﻞ ﺷﻐﻞ‬
Job description ‫ﺷﺮح ﺷﻐﻞ‬
Job designing ‫ﻃﺮاﺣﯽ ﺷﻐﻞ‬
Job enlargement ‫ﮔﺴﺘﺮش ﺷﻐﻠﯽ‬
Job enlargment ‫ﺗﻮﺳﻌﻪ ﺷﻐﻠﯽ‬
Job enrichment ‫ﻏﻨﯽ ﺳﺎزﯼ ﺷﻐﻠﯽ‬
Job method ‫روﺷﻬﺎﯼ ﺷﻐﻠﯽ‬
Job relations ‫رواﺑﻂ ﺷﻐﻞ‬
Job rotation ‫ﮔﺮدش ﮐﺎر‬
Job saticfaction ‫رﺿﺎﯾﺖ ﺷﻐﻠﯽ‬
Job security ‫اﻣﻨﻴﺖ ﺷﻐﻠﯽ‬
Job simplification ‫ﺳﺎدﻩ ﺳﺎزﯼ ﮐﺎر‬
Job specialization ‫ﺗﺨﺼﺺ ﮔﺮاﯾﯽ ﺷﻐﻠﯽ‬
Jobber ‫ﺗﻮزﯾﻊ ﮐﻨﻨﺪﻩ‬
Joint Demand ‫ﺗﻘﺎﺿﺎﯼ ﺗﻮام‬
Joint venture ‫ﺳﺮﻣﺎﯾﻪ ﮔﺬارﯼ ﻣﺸﺘﺮﮎ‬
Judgement ‫ﻗﻀﺎوت‬
Just-In-Time Inventory System
‫ﺳﻴﺴﺘﻢ ﻣﻮﺟﻮدﯼ ﺑﻬﻨﮕﺎم‬

٢٠
 ManagerDic

K
Key performance ‫ﺣﻮزﻩ هﺎﯼ ﻋﻤﻠﮑﺮد ﮐﻠﻴﺪﯼ‬
Kind ‫ﺟﻨﺲ‬

L
Labor ‫ﮐﺎر‬
Labor mobility ‫ﺑﺎزار ﮐﺎر‬
Lack ‫ﻓﻘﺪان‬
Latent Demand ‫ﺗﻘﺎﺿﺎﯼ ﭘﻨﻬﺎن‬
Lateral relationship ‫ارﺗﺒﺎﻃﺎت ﺟﺎﻧﺒﯽ‬
Lawyer ‫ﺣﻘﻮق دان‬
Layout ‫اﺳﺘﻘﺮار‬
Lead ‫رهﺒﺮﯼ‬
Lead time ‫ﻧﺮخ ﺗﺎﺧﻴﺮ‬
Leader ‫رهﺒﺮ‬
Leader member relation ‫رواﺑﻂ رهﺒﺮ ﺑﺎ اﻋﻀﺎ‬
Leadership ‫رهﺒﺮﯼ‬
Leadership function ‫ﻧﻘﺶ رهﺒﺮﯼ‬
Leadership styles ‫ﺳﺒﮑﻬﺎﯼ رهﺒﺮﯼ‬
Learning ‫ﯾﺎدﮔﻴﺮﯼ‬
Learning Curve ‫ﻣﻨﺤﻨﯽ ﯾﺎدﮔﻴﺮﯼ‬
Leasing ‫ﻟﻴﺰﯾﻨﮓ‬
Legal ‫ﻗﺎﻧﻮﻧﯽ‬
Legitimacy ‫ﻣﺸﺮوﻋﻴﺖ‬
Leverage ‫اهﺮم‬
Liaison ‫راﺑﻂ ﺳﺎزﻣﺎﻧﯽ‬

٢١
 ManagerDic
Licensing ‫اﻋﻄﺎﯼ ﻣﺠﻮز‬
Lifestyle ‫ﺳﺒﮏ زﻧﺪﮔﯽ‬
Lifo ‫اوﻟﻴﻦ ﺻﺎدرﻩ از ﺁﺧﺮﯾﻦ واردﻩ‬
Line and staff ‫ﺻﻒ و ﺳﺘﺎد‬
Line autority ‫اﺧﺘﻴﺎر ﺻﻒ‬
Line of business (LOB) ‫ﺧﻂ ﺷﻐﻠﯽ‬
Line Organization ‫ﺳﺎزﻣﺎن ﺧﻄﯽ‬
Linear careerconcept
‫ﻣﻔﻬﻮم ﻣﺴﻴﺮ ﺣﺮﻓﻪ اﯼ ﺧﻄﯽ‬
Linear rogramming ‫ﺑﺮﻧﺎﻣﻪ رﯾﺰ ﺧﻄﯽ‬
Liquidity ‫ﻧﻘﺪﯾﻨﮕﯽ‬
Loading ‫ﺑﺎرﮔﺬارﯼ‬
Loan ‫وام‬
Local ‫ﻣﺤﻠﯽ‬
Local Buy ‫ﺧﺮﯾﺪ ﻣﺤﻠﯽ‬
Locating ‫ﻣﮑﺎن ﯾﺎﺑﯽ‬
Lock out ‫ﺗﻌﻄﻴﻠﯽ ﮐﺎرﺧﺎﻧﻪ‬
Logistical Costs ‫هﺰﯾﻨﻪ هﺎﯼ ﺣﻤﻞ و ﻧﻘﻞ‬
Logistical management ‫ﻣﺪﯾﺮﯾﺖ ﭘﺸﺘﻴﺒﺎﻧﯽ‬
Logistics ‫ﺣﻤﻞ و ﻧﻘﻞ‬
Logo ‫ﻋﻼﻣﺖ اﺧﺘﺼﺎﺻﯽ‬
Long term assessment ‫ﭘﻴﺶ ﺑﻴﻨﯽ ﺑﻠﻨﺪ ﻣﺪت‬
Longterm goals ‫اهﺪاف ﺑﻠﻨﺪ ﻣﺪت‬
Loss ‫زﯾﺎن‬
Lower order ‫ردﻩ ﭘﺎﯾﻴﻦ‬

M
Machine layout ‫اﺳﺘﻘﺮار ﻣﺎﺷﻴﻦ ﺁﻻت‬
Machine tool ‫اﺑﺰار ﺧﻮدﮐﺎر‬
Machinery ‫دﺳﺘﮕﺎﻩ‬
Macro economic policy ‫ﺳﻴﺎﺳﺖ اﻗﺘﺼﺎدﯼ ﮐﻼن‬
Macro marketing ‫ﺑﺎزارﯾﺎﺑﯽ ﻋﻤﺪﻩ‬
Mail order ‫ﺳﻔﺎرش ﮐﺎﻻ ﺗﻮﺳﻂ ﭘﺴﺖ‬
Maintenance ‫ﻧﮕﻬﺪارﯼ‬
Maintenance cells ‫ﺳﻠﻮل هﺎﯼ ﺗﻌﻤﻴﺮاﺗﯽ‬
Maintenance Marketing ‫ﺑﺎزارﯾﺎﺑﯽ ﻧﮕﻬﺪارﯼ ﺳﻄﺢ‬
Maintenance Selling ‫ﻓﺮوش ﺑﺮاﯼ ﺣﻔﻆ ﻣﺸﺘﺮﯾﺎن‬
Major ‫ﻣﻬﻢ‬
Manage ‫ﮐﻨﺘﺮل ﮐﺮدن‬

٢٢
 ManagerDic
Manage ability ‫ﻗﺪرت ادارﻩ‬
Management ‫ﻣﺪﯾﺮﯾﺖ‬
Management by Objectives(MBO)
‫ﻣﺪﯾﺮﯾﺖ ﺑﺮﻣﺒﻨﺎﯼ هﺪف‬
Management information system
‫ﺳﻴﺴﺘﻢ اﻃﻼﻋﺎﺗﯽ ﻣﺪﯾﺮﯾﺖ‬
Management science ‫ﻋﻠﻢ ﻣﺪﯾﺮﯾﺖ‬
Management system ‫ﺳﻴﺴﺘﻢ ﻣﺪﯾﺮﯾﺖ‬
Managerial compensation ‫ﭘﺎداش ﻣﺪﯾﺮﯾﺖ‬
Managerial efectiveness ‫اﺛﺮﺑﺨﺸﯽ ﻣﺪﯾﺮﯾﺖ‬
Managerial grid ‫ﺷﺒﮑﻪ ﻣﺪﯾﺮﯾﺖ‬
Managerial linking roles
‫ﻧﻘﺶ هﺎﯼ ارﺗﺒﺎﻃﯽ ﻣﺪﯾﺮﯾﺖ‬
Managerial performance ‫ﻋﻤﻠﮑﺮد ﻣﺪﯾﺮﯾﺘﯽ‬
Managerial structure ‫ﺳﺎﺧﺘﺎر ﻣﺪﯾﺮﯾﺖ‬
Managerial styles ‫ﺳﺒﮏ هﺎﯼ ﻣﺪﯾﺮﯾﺘﯽ‬
Managing customer support requests
‫ﻣﺪﯾﺮﯾﺖ ﻧﻴﺎزهﺎﯼ ﭘﺸﺘﻴﺒﺎﻧﯽ‬
Managing director ‫ﻣﺪﯾﺮ ﻋﺎﻣﻞ‬
Manpower planning ‫ﺑﺮﻧﺎﻣﻪ رﯾﺰﯼ ﻧﻴﺮوﯼ اﻧﺴﺎﻧﯽ‬
Manufacture ‫ﺳﺎﺧﺘﻦ‬
Marchant middleman ‫ﺑﺎزرﮔﺎن واﺳﻄﻪ‬
Margin ‫ﺣﺎﺷﻴﻪ‬
Marginal Cost ‫هﺰﯾﻨﻪ ﻧﻬﺎﯾﯽ‬
Marginal Profit ‫ﺣﺎﺷﻴﻪ ﺳﻮد‬
Market ‫ﺑﺎزار‬
Market Development ‫ﺗﻮﺳﻌﻪ ﺑﺎزار‬
Market Development ‫ﮔﺴﺘﺮش ﺑﺎزار‬
Market evolution ‫ﺗﮑﺎﻣﻞ ﺑﺎزار‬
Market Factor ‫ﻋﺎﻣﻞ ﺑﺎزار‬
Market price ‫ﻗﻴﻤﺖ ﺑﺎزار‬
Market Research ‫ﺗﺤﻘﻴﻘﺎت ﺑﺎزار‬
Market Segmentation ‫ﺑﺨﺶ ﺑﻨﺪﯼ ﺑﺎزار‬
Market Share ‫ﺳﻬﻢ ﺑﺎزار‬
Market value added ‫ارزش اﻓﺰودﻩ ﺑﺎزار‬
Marketable securties ‫اوراق ﺑﻬﺎدار ﻗﺎﺑﻞ ﻓﺮوش‬
Marketig ‫ﺑﺎزارﯾﺎﺑﯽ‬
Marketing Budget ‫ﺑﻮدﺟﻪ ﺑﺎزارﯾﺎﺑﯽ‬
Marketing Department ‫ﺑﺨﺶ ﺑﺎزارﯾﺎﺑﯽ‬
Marketing management ‫ﻣﺪﯾﺮﯾﺖ ﺑﺎزار‬
Marketing Objectives ‫اهﺪاف ﺑﺎزارﯾﺎﺑﯽ‬
Marketing Plan ‫ﻃﺮح ﺑﺎزارﯾﺎﺑﯽ‬
Masculinity ‫ﻣﺮد ﺳﺎﻻرﯼ‬
Mass production ‫ﺗﻮﻟﻴﺪ اﻧﺒﻮﻩ‬

٢٣
 ManagerDic
Materials Handling ‫ﻣﺪﯾﺮﯾﺖ ﻣﻮﺟﻮدﯼ ﻣﻮاد‬
Materials Handling ‫ﺟﺎﺑﺠﺎﯾﯽ ﻣﻮاد‬
Matrix organization ‫ﺳﺎزﻣﺎن ﻣﺎﺗﺮﯾﺲ‬
Maturity ‫ﺳﺮرﺳﻴﺪ‬
Maximize ‫ﺣﺪ اﮐﺜﺮ ﮐﺮدن‬
MBO ‫ﻣﺪﯾﺮﯾﺖ ﺑﺮ ﻣﻴﻨﺎﯼ هﺪف‬
Measurement ‫ﻣﻌﻴﺎر‬
Mechanistic system ‫ﺳﻴﺴﺘﻢ ﻣﮑﺎﻧﻴﮑﯽ‬
Media Evaluation ‫ارزﯾﺎﺑﯽ رﺳﺎﻧﻪ‬
Meeting ‫ﺟﻠﺴﻪ‬
Member ‫ﻋﻀﻮ‬
Membership Group ‫ﻋﻀﻮﯾﺖ ﮔﺮوهﯽ‬
Mental models ‫ذهﻨﯽ ﻣﺪﻟﻬﺎﯼ‬
Mental revelution ‫اﻧﻘﻼب ﻓﮑﺮﯼ‬
Mentor ‫ﻣﺮﺑﯽ‬
Merchant ‫ﺗﺎﺟﺮ‬
Merit increase
‫اﻓﺰاﯾﺶ ﺣﻘﻮق ﺑﺮ اﺳﺎس ﺷﺎﯾﺴﺘﮕﯽ‬
Message ‫ﭘﻴﻐﺎم‬
Method ‫روش‬
Methodology ‫ﺷﻴﻮﻩ‬
Micromarketing ‫ﺑﺎزارﯾﺎﺑﯽ ﺟﺰﯾﯽ‬
Middle line ‫ﺳﻄﺢ ﻣﻴﺎﻧﯽ‬
Middleman ‫واﺳﻄﻪ‬
MIS ‫ﺳﻴﺴﺘﻢ اﻃﻼﻋﺎﺗﯽ ﻣﺪﯾﺮﯾﺖ‬
Mission ‫ﻣﺎﻣﻮرﯾﺖ‬
Mission statement ‫ﺑﻴﺎﻧﻴﻪ ﯼ ﻣﺎﻣﻮرﯾﺖ‬
Model ‫ﻣﺪل‬
Modelling ‫ﻣﺪل ﺳﺎزﯼ‬
Modifying product ‫اﺻﻼح ﻣﺤﺼﻮل‬
Monetary ‫ﭘﻮﻟﯽ‬
Monetary policy ‫ﻧﻈﺮﯾﻪ ﻣﻮﺟﻮدب ﭘﻮل‬
Money ‫ﭘﻮل‬
Monoplalistic competition ‫رﻗﺎﺑﺖ اﻧﺤﺼﺎرﯼ‬
Monopoly ‫ﺑﺎزار اﻧﺤﺼﺎرﯼ‬
Monopsony ‫اﻧﺤﺼﺎرﺧﺮﯾﺪ‬
Moral roles ‫ﻗﻮاﻧﻴﻦ اﺧﻼﻗﯽ‬
Motivation ‫اﻧﮕﻴﺰش‬
Motive ‫اﻧﮕﻴﺰﻩ‬
MRP ‫ﺑﺮﻧﺎﻣﻪ رﯾﺰﯼ ﻣﻮاد اوﻟﻴﻪ‬
MRP ‫ﻗﻴﻤﺖ ﭘﻴﺸﻨﻬﺎدﯼ ﺳﺎزﻧﺪﻩ‬
Multinational corporation ‫ﺷﺮﮐﺖ ﭼﻨﺪ ﻣﻠﻴﺘﯽ‬
Multinational enterprise ‫ﺳﺎزﻣﺎن ﭼﻨﺪ ﻣﻠﻴﺘﯽ‬
Multiple Packaging ‫ﺑﺴﺘﻪ ﺑﻨﺪﯼ ﭼﻨﺪﮔﺎﻧﻪ‬

٢۴
 ManagerDic
MV ‫ارزش ﺑﺎزار‬
MVA ‫ارزش اﻓﺰودﻩ ﺑﺎزار‬

N
Narrow market ‫ﺑﺎزار ﻣﺤﺪود‬
National cultures ‫ﻓﺮهﻨﮓ هﺎﯼ ﻣﻠﯽ‬
National Marketing Manager ‫ﻣﺪﺑﺮ ﺑﺎرزارﯾﺎﺑﯽ ﻣﻠﯽ‬
Need ‫ﻧﻴﺎز‬
Need for achievement ‫ﻧﻴﺎز ﺑﻪ ﮐﺴﺐ ﻣﻮﻓﻘﻴﺖ‬
Need for affilication ‫ﻧﻴﺎز ﺑﻪ اﯾﺠﺎد دوﺳﺘﯽ‬
Needs ‫ﻧﻴﺎزهﺎ‬
Negative Demand ‫ﺗﻘﺎﺿﺎﯼ ﭘﻨﻬﺎن‬
Negotiated Price ‫ﻗﻴﻤﺖ ﺗﻮاﻓﻘﯽ‬
Negotition ‫ﻣﺬاﮐﺮﻩ‬
Net ‫ﺧﺎﻟﺺ‬
Net dept ‫ﺑﺪهﯽ ﺧﺎﻟﺺ‬
Net expert ‫ﺧﺎﻟﺺ ﺻﺎدرات‬
Net present value ‫ارزش ﻓﻌﻠﯽ ﺧﺎﻟﺺ‬
Net worth ‫ارزش وﯾﮋﻩ‬
Network ‫ﺷﺒﮑﻪ‬
Network analysis ‫ﺗﺤﻠﻴﻞ ﺷﺒﮑﻪ‬
Network models ‫ﻣﺪﻟﻬﺎﯼ ﺷﺒﮑﻪ‬
Network structure ‫ﺳﺎﺧﺘﺎر ﺷﺒﮑﻪ اﯼ‬
NEUA ‫ﺧﺎﻟﺺ درﺁﻣﺪ ﯾﮑﻨﻮاﺧﺖ‬
Night work ‫ﺷﺐ ﮐﺎرﯼ‬
Noise ‫ﻣﺰاﺣﻢ‬
Non-Profit Organizations ‫ﺳﺎزﻣﺎن ﻏﻴﺮاﻧﺘﻔﺎﻋﯽ‬
Nonprogramed decision
‫ﺗﺼﻤﻴﻤﺎت ﺑﺮﻧﺎﻣﻪ رﯾﺰﯼ ﻧﺸﺪﻩ‬
Nonverbal communications ‫ارﺗﺒﺎﻃﺎت ﻏﻴﺮ ﮐﻼﻣﯽ‬
Norm ‫هﻨﺠﺎر‬
Note ‫ﺳﻔﺘﻪ‬
Notice ‫ﺗﺬﮐﺮ‬
NPW ‫ارزش ﺧﺎﻟﺺ ﻓﻐﻠﯽ‬

O
٢۵
 ManagerDic
OB ‫رﻓﺘﺎر ﺳﺎزﻣﺎﻧﯽ‬
Objectives ‫اهﺪاف ﮐﻮﺗﺎﻩ ﻣﺪت‬
Objectives ‫اهﺪاف‬
Obligation ‫ﺗﻌﻬﺪ‬
Occupant ‫ﻣﺘﺼﺪﯼ‬
OD ‫ﻓﺮاﯾﻨﺪ ﺗﻮﺳﻌﻪ ﺳﺎزﻣﺎﻧﯽ‬
Offer ‫ﭘﻴﺸﻨﻬﺎد‬
Offer price ‫ﻗﻴﻤﺖ ﭘﻴﺸﻨﻬﺎدﯼ‬
Offering ‫ﭘﻴﺸﻨﻬﺎد ﮐﺮدن‬
Office furniture ‫ﺗﺠﻬﻴﺰات ادارﯼ‬
Oligopsony ‫اﻧﺤﺼﺎر در ﺧﺮﯾﺪ‬
On line ‫ﺑﺎزدﻩ ﻓﻮرﯼ‬
One way communication ‫ارﺗﺒﺎط ﯾﮑﻄﺮﻓﻪ‬
Onetime plans ‫ﺑﺮﻧﺎﻣﻪ هﺎﯼ ﯾﮏ ﺑﺎر ﻣﺼﺮف‬
Oneway communication ‫ارﺗﺒﺎط ﯾﮏ ﻃﺮﻓﻪ‬
Ontology ‫هﺴﺘﯽ ﺷﻨﺎﺳﯽ‬
Open System ‫ﺳﻴﺴﺘﻢ ﺑﺎز‬
Operating ‫ﻓﻌﺎل‬
Operating activites ‫ﻓﻌﺎﻟﻴﺖ هﺎﯼ ﻋﻤﻠﻴﺎﺗﯽ‬
Operating budget ‫ﺑﻮدﺟﻪ ﻋﻤﻠﻴﺎﺗﯽ‬
Operating core ‫ﺳﻄﺢ ﻋﻤﻠﻴﺎﺗﯽ‬
Operating cost ‫هﺰﯾﻨﻪ ﻋﻤﻠﻴﺎﺗﯽ‬
Operating leverage ‫اهﺮم ﻋﻤﻠﻴﺎﺗﯽ‬
Operation ‫ﻋﻤﻠﻴﺎت‬
Operation management ‫ﻣﺪﯾﺮﯾﺖ ﻋﻤﻠﻴﺎت‬
Operation research ‫ﭘﮋوهﺶ ﻋﻤﻠﻴﺎﺗﯽ‬
Operational plan ‫ﻃﺮح ﻋﻤﻠﻴﺎﺗﯽ‬
Operations control ‫ﮐﻨﺘﺮل ﻋﻤﻠﻴﺎﺗﯽ‬
Opinion ‫ﻋﻘﻴﺪﻩ‬
Opportunity ‫ﻓﺮﺻﺖ‬
Opportunity Business Manager
‫ﻣﺪﯾﺮ ﻓﺮﺻﺖ هﺎﯼ ﺗﺠﺎرﯼ‬
Opportunity Management ‫ﻣﺪﯾﺮﯾﺖ ﻓﺮﺻﺖ هﺎ‬
Oppropriate ‫ﻣﻨﺎﺳﺐ‬
Opration research ‫ﭘﮋوهﺶ ﻋﻤﻠﻴﺎﺗﯽ‬
Optimize ‫رﺳﻴﺪن ﺑﻪ ﻣﻮﻗﻌﻴﺖ ﻣﻄﻠﻮب‬
Optimum ‫ﺑﻬﻴﻨﻪ‬
OR ‫ﭘﮋوهﺶ ﻋﻤﻠﻴﺎﺗﯽ‬
Order ‫ﺳﻔﺎرش‬
Organazational behavior ‫رﻓﺘﺎر ﺳﺎزﻣﺎﻧﯽ‬
Organic system ‫ﺳﻴﺴﺘﻢ ارﮔﺎﻧﻴﮏ‬
Organization ‫ﺳﺎزﻣﺎن‬
Organization chart ‫ﻧﻤﻮدار ﺳﺎزﻣﺎﻧﯽ‬

٢۶
 ManagerDic
Organization design ‫ﻃﺮاﺣﯽ ﺳﺎزﻣﺎن‬
Organization Marketing ‫ﺑﺎزارﯾﺎﺑﯽ ﺳﺎزﻣﺎﻧﯽ‬
Organizational image ‫ﺗﺼﻮﯾﺮ ﺳﺎزﻣﺎﻧﯽ‬
Organizational chart ‫ﻧﻤﻮدار ﺳﺎزﻣﺎﻧﯽ‬
Organizational culture ‫ﻓﺮهﻨﮓ ﺳﺎزﻣﺎﻧﯽ‬
Organizational design ‫ﻃﺮاﺣﯽ ﺳﺎزﻣﺎﻧﯽ‬
Organizational development ‫ﺗﮑﺎﻣﻞ ﺳﺎزﻣﺎﻧﯽ‬
Organizational Goals ‫اهﺪاف ﺳﺎزﻣﺎﻧﯽ‬
Organizational learning ‫ﯾﺎدﮔﻴﺮﯼ ﺳﺎزﻣﺎﻧﯽ‬
Organizational structure ‫ﺳﺎﺧﺘﺎر ﺳﺎزﻣﺎﻧﯽ‬
Organizational style ‫ﺳﺒﮏ ﺳﺎزﻣﺎﻧﯽ‬
Organize ‫ﺑﺴﻴﺞ ﮐﺮدن‬
Organizing ‫ﺳﺎزﻣﺎﻧﺪهﯽ‬
Out of stock ‫اﻧﺒﺎر ﺧﺎﻟﯽ از ﮐﺎﻻ‬
Out put ‫ﺻﺎدرﻩ‬
Out sourcing ‫ﻣﻨﺎﺑﻊ ﺑﻴﺮوﻧﯽ‬
Out work ‫ﮐﺎر ﺑﺮون ﺳﺎزﻣﺎﻧﯽ‬
Outputs ‫ﺳﺘﺎدﻩ هﺎ‬
Out-sourcing ‫ﻣﻨﺎﺑﻊ ﺑﻴﺮوﻧﯽ‬
Ownership ‫ﻣﺎﻟﮑﻴﺖ‬

P
Package ‫ﺑﺴﺘﻪ‬
Packaging ‫ﺑﺴﺘﻪ ﺑﻨﺪﯼ ﮐﺮدن‬
Paper ‫اوراق ﺑﻬﺎدار‬
Parasite ‫ﻋﻮاﻣﻞ اﯾﺠﺎد اﺧﺘﻼل‬
Paretopsony ‫ﻣﻮﻗﻌﻴﺖ ﭘﺎرﻩ ﺗﻮﯾﯽ‬
Pareto's Principle ‫اﺻﻞ ﭘﺎرﻩ ﺗﻮ‬
Participative management ‫ﻣﺪﯾﺮﯾﺖ ﻣﺸﺎرﮐﺘﯽ‬
Participative project management
‫ﻣﺪﯾﺮﯾﺖ ﭘﺮوژﻩ ﻣﺸﺎرﮐﺘﯽ‬
Partner ship ‫ﺷﺮﮐﺖ ﺗﻀﺎﻣﻨﯽ‬
Pash goal model ‫ﻣﺪل ﻣﺴﻴﺮ هﺪف‬
Passive ‫ﻣﻨﻔﻌﻞ‬
Path - goal model ‫ﻣﺪل ﻣﺴﻴﺮ هﺪف‬
Patterned ‫اﻟﮕﻮ‬
Pay back period ‫دورﻩ ﺑﺮﮔﺸﺖ ﺳﺮﻣﺎﯾﻪ‬
Pay roll ‫ﻓﻬﺮﺳﺖ ﺣﻘﻮق ﮐﺎرﮐﻨﺎن‬
Payback period ‫دورﻩ ﺑﺎزﭘﺮداﺧﺖ‬

٢٧
 ManagerDic
Payment ‫ﭘﺮداﺧﺖ‬
Payoff ‫ﺑﺎزدﻩ‬
Payoff matrix ‫ﻣﺎﺗﺮﯾﺲ ﺑﺎزدﻩ‬
Payroll ‫ﻟﻴﺴﺖ ﺣﻘﻮﻗﯽ‬

Peak ‫ﻗﻠﻪ ﻧﻤﻮدار‬

Peers ‫هﻤﮑﺎران‬
Penetrate ‫ﻧﻔﻮذ ﮐﺮدن‬
Pension ‫ﺣﻘﻮق ﺑﺎزﻧﺸﺴﺘﮕﯽ‬
People skills ‫ﻣﻬﺎرت هﺎﯼ اﺟﺘﻤﺎﻋﯽ‬
Per Capita Income ‫درﺁﻣﺪ ﺳﺮاﻧﻪ‬
Perception ‫ادراﮎ‬
Percntage ‫درﺻﺪ‬
Performance ‫ﻋﻤﻠﮑﺮد‬
Performance appraisal ‫ارزﯾﺎﺑﯽ ﻋﻤﻠﮑﺮد‬
Performance gaps ‫ﺷﮑﺎف ﻋﻤﻠﮑﺮد‬
Permanent plans ‫ﺑﺮﻧﺎﻣﻪ هﺎﯼ داﺋﻤﯽ‬
Permission ‫اﺟﺎزﻩ‬
Personal Income ‫درﺁﻣﺪ ﺷﺨﺼﯽ‬
Personal selling ‫ﻓﺮوش ﺷﺨﺼﯽ‬
Personal selling ‫ﻓﺮوش ﻣﺴﺘﻘﻴﻢ‬
Personality ‫ﺷﺨﺼﻴﺖ‬
Personnel ‫ﮐﺎرﮐﻨﺎن‬
Personnel loyalty ‫وﻓﺎدارﯼ ﮐﺎرﮐﻨﺎن‬
Persuasive Advertising ‫ﺗﺒﻠﻴﻐﺎت ﻣﺘﻘﺎﻋﺪ ﮐﻨﻨﺪﻩ‬
Petty cash ‫ﺗﻦ ﺧﻮاﻩ‬
physical structure ‫ﺳﺎﺧﺖ ﻓﻴﺰﯾﮑﯽ‬
Physiological Needs ‫ﻧﻴﺎزهﺎﯼ ﺟﺴﻤﺎﻧﯽ‬
Pipeline Transportation ‫ﺣﻤﻞ و ﻧﻘﻞ ﮐﺎﻧﺎﻟﯽ‬
Placement ‫ﻣﮑﺎﻧﻴﺎﺑﯽ‬
Plan ‫ﻃﺮح‬
Planned change ‫ﺗﻐﻴﻴﺮ ﺑﺮﻧﺎﻣﻪ رﯾﺰﯼ ﺷﺪﻩ‬
Planning ‫ﺑﺮﻧﺎﻣﻪ رﯾﺰﯼ‬
Planning phase ‫ﻓﺎز ﺑﺮﻧﺎﻣﻪ رﯾﺰﯼ‬
Planning premses ‫ﻣﻔﺮوﺿﺎت ﺑﺮﻧﺎﻣﻪ رﯾﺰﯼ‬
Plant engineering ‫ﻣﻬﻨﺪﺳﯽ ﮐﺎرﺧﺎﻧﻪ‬
Policy ‫ﺳﻴﺎﺳﺖ‬
Political risk ‫رﯾﺴﮏ ﺳﻴﺎﺳﯽ‬
Political variables ‫ﻣﺘﻐﻴﺮ هﺎﯼ ﺳﻴﺎﺳﯽ‬
Population ‫ﺟﻤﻌﻴﺖ‬
Port folio planing ‫ﻣﺴﻴﺮ ﺳﺮﻣﺎﯾﻪ ﮔﺬارﯼ‬
Portfolio framework ‫ﭼﺎرﭼﻮب ﭘﺮﺗﻔﻮ‬
Position describtion ‫ﺷﺮح ﺷﻐﻞ‬
Position power ‫ﻗﺪرت ﭘﺴﺖ‬

٢٨
 ManagerDic
Positive reinforcement ‫ﺗﻘﻮﯾﺖ ﻣﺜﺒﺖ‬
Poster ‫ﭘﻮﺳﺘﺮ‬
Potential ‫ﺑﺎﻟﻘﻮﻩ‬
Power ‫ﻗﺪرت‬
Predict ‫ﭘﻴﺶ ﺑﻴﻨﯽ ﮐﺮدن‬
Prepare ‫ﻓﺮاهﻢ ﮐﺮدن‬
Prepayment ‫ﭘﻴﺶ ﭘﺮداﺧﺖ‬
Present worth ‫ارزش ﻓﻌﻠﯽ‬
Pressare ‫ﺗﻘﺎﺿﺎ‬
Pretest ‫ﭘﻴﺶ ﺁزﻣﻮن‬
Preventive control ‫ﮐﻨﺘﺮل هﺎﯼ ﭘﻴﺶ ﮔﻴﺮاﻧﻪ‬
Price ‫ﺑﻬﺎ‬
Price Ceiling ‫ﺷﻘﻒ ﻗﻴﻤﺖ‬
Price Floor ‫ﮐﻒ ﻗﻴﻤﺖ‬
Price Leader ‫ﺳﻘﻒ ﻗﻴﻤﺖ‬
Price tag ‫اﺗﻴﮑﺖ‬
Price Wars ‫ﺟﻨﮓ ﻗﻴﻤﺖ‬
Primary product ‫ﻣﺤﺼﻮل اوﻟﻴﻪ‬
Primary relations ‫رواﺑﻂ اﺻﻠﯽ‬
Priority ‫اوﻟﻮﯾﺖ‬
Private ‫ﺧﺼﻮﺻﯽ‬
Probe ‫ﺗﺤﻘﻴﻖ‬
Problem ‫ﻣﺴﺎﻟﻪ‬
procedure ‫روﯾﻪ‬
Process ‫ﻓﺮاﯾﻨﺪ‬
Process control ‫ﻧﻈﺎم ﮐﻨﺘﺮل ﻓﺮاﯾﻨﺪ‬
Process path ‫ﻣﺴﻴﺮ ﻓﺮاﯾﻨﺪ‬
Process style ‫ﺳﺒﮏ ﻓﺮاﮔﺮدﯼ‬
Process theories ‫ﻧﻈﺮﯾﻪ هﺎﯼ ﻓﺮاﯾﻨﺪﯼ‬
Product ‫ﺗﻮﻟﻴﺪ‬
Product Advertising ‫ﺗﺒﻠﻴﻐﺎت ﻣﺤﺼﻮل‬
Product Development ‫ﺗﻮﺳﻌﻪ ﻣﺤﺼﻮل‬
Product Development ‫ﮔﺴﺘﺮش ﻣﺤﺼﻮل‬
Product development strategy
‫اﺳﺘﺮاﺗﮋﯼ ﮔﺴﺘﺮش ﻣﺤﺼﻮل‬
Product Item ‫اﻗﻼم ﺗﻮﻟﻴﺪﯼ‬
Product Life Cycle(PLC) ‫ﭼﺮﺧﻪ ﺣﻴﺎت ﻣﺤﺼﻮل‬
Product line ‫ﺧﻂ ﺗﻮﻟﻴﺪ‬
Product Line Length ‫ﻃﻮل ﺧﻂ ﺗﻮﻟﻴﺪ‬
Product Manager ‫ﻣﺪﯾﺮﺗﻮﻟﻴﺪ‬
Product Strategy ‫اﺳﺘﺮﺗﺘﮋﯼ ﺗﻮﻟﻴﺪ‬
Production ‫ﺗﻮﻟﻴﺪ‬
Production line ‫ﺧﻂ ﺗﻮﻟﻴﺪ‬
Production management ‫ﻣﺪﯾﺮﯾﺖ ﺗﻮﻟﻴﺪ‬

٢٩
 ManagerDic
Production organization ‫ﺳﺎزﻣﺎن ﺗﻮﻟﻴﺪﯼ‬
Productivity ‫ﺑﻬﺮﻩ ورﯼ‬
Profession ‫ﺣﺮﻓﻪ‬
Profile ‫ﭘﺮوﻧﺪﻩ‬
Profit ‫ﺳﻮد‬
Profit planning ‫ﺑﺮﻧﺎﻣﻪ رﯾﺰ ﺳﻮد‬
Profit potential ‫ﺳﻮد ﺑﺎﻟﻘﻮﻩ‬
Profitability ‫ﺳﻮدﺁورﯼ‬
Program ‫ﺑﺮﻧﺎﻣﻪ‬
Project ‫ﺑﺮﻧﺎﻣﻪ هﺪﻓﻤﻨﺪ‬
Project objectives ‫اهﺪاف ﭘﺮوژﻩ‬
Project priorities ‫اوﻟﻮﯾﺖ هﺎﯼ ﭘﺮوژﻩ‬
Projection ‫ﻓﺮاﻓﮑﻨﯽ‬
Promissory note ‫ﺳﻔﺘﻪ‬
Promotion ‫ارﺗﻘﺎ‬
Prospect ‫ﺧﺮﯾﺪار ﺑﺎﻗﻮﻩ‬
Protocols ‫ﺁﯾﻴﻦ ﻧﺎﻣﻪ هﺎ‬
Prototype ‫ﻧﻤﻮﻧﻪ اوﻟﻴﻪ‬
Public ‫ﻋﻤﻮﻣﯽ‬
Public relations ‫رواﺑﻂ ﻋﻤﻮﻣﯽ‬
Pull Strategy ‫اﺳﺘﺮاﺗﮋﯼ ﮐﺸﺸﯽ‬
Pulsing ‫دﺳﺘﻪ ﺑﻨﺪﯼ‬
Punishment ‫ﺗﻨﺒﻴﻪ‬
Purchase ‫ﺧﺮﯾﺪ‬
Purchasing Officer ‫ﻣﺴﺌﻮل ﺧﺮﯾﺪ‬
Pure Competition ‫رﻗﺎﺑﺖ ﮐﺎﻣﻞ‬
Push Strategy ‫اﺳﺘﺮاﺗﮋﯼ ﻓﺸﺎرﯼ‬
PV ‫ارزش ﻓﻌﻠﯽ‬
Pyramid Selling ‫ﻓﺮوش هﺮﻣﯽ‬

Q
Qualify Helper- ‫ﻣﺸﺎور ﮐﻴﻔﻴﺖ‬
Quality ‫ﮐﻴﻔﻴﺖ‬
Quality Assurer- ‫ﺗﻀﻤﻴﻦ ﮐﻨﻨﺪﻩ ﮐﻴﻔﻴﺖ‬
Quality Circles ‫ﭼﺮﺧﻪ ﮐﻴﻔﻴﺖ‬
Quality Controls ‫ﮐﻨﺘﺮل ﮐﻴﻔﻴﺖ‬
Quality Modification ‫اﺻﻼح ﮐﻴﻔﻴﺖ‬
Quality of work life ‫ﮐﻴﻔﻴﺖ زﻧﺪﮔﯽ ﮐﺎرﯼ‬
Quantitative Marketing Research

٣٠
 ManagerDic
‫ﺗﺤﻘﻴﻘﺎت ﻣﻘﺪارﯼ ﺑﺎزارﯾﺎﺑﯽ‬
Quantity ‫ﮐﻤﯽ‬
Quantity Discount ‫ﺗﺨﻔﻴﻒ ﻣﻘﺪارﯼ‬

R
R&D ‫ﺗﺤﻘﻴﻖ و ﺗﻮﺳﻌﻪ‬
Radial movement ‫ﺟﺎﺑﺠﺎﯾﯽ ﺷﻌﺎﻋﯽ‬
Range ‫ﻃﻴﻒ‬
Rank ‫رﺗﺒﻪ‬
Rapid chenge ‫ﺗﻐﻴﻴﺮات ﺳﺮﯾﻊ‬
Rate ‫ﻧﺮخ‬
Rate of return ‫ﻧﺮخ ﺑﺎزﮔﺸﺖ ﺳﺮﻣﺎﯾﻪ‬
Ratio ‫ﻧﺴﺒﺖ‬
Rationalization ‫دﻟﻴﻞ ﺗﺮاﺷﯽ‬
Raw Materials ‫ﻣﻮاد اﺳﺎﺳﯽ‬
Raw ‫ﺧﺎم‬
Reach ‫ﺁﺧﺮﯾﻦ ﮔﺮوﻩ ﻣﺨﺎﻃﺐ‬
Reason style ‫ﺳﺒﮏ ﭼﺮاﯾﯽ‬
Receiver ‫ﮔﻴﺮﻧﺪﻩ‬
Receiver ‫درﯾﺎﻓﺖ ﮐﻨﻨﺪﻩ‬
Recognition ‫ﺷﻨﺎﺳﺎﯾﯽ‬
Record ‫ﺳﺎﺑﻘﻪ‬
Recruitment ‫اﺳﺘﺨﺪام‬
Recycling ‫ﺑﺎزﯾﺎﻓﺖ‬
Red tape ‫ﮐﺎﻏﺬﺑﺎزﯼ‬
Redemption ‫ﺑﺎزﺧﺮﯾﺪ‬
Redundancy ‫ﻏﻴﺮ ﺿﺮورﯼ‬
Reference power ‫ﻗﺪرت ﻣﺮﺟﻌﻴﺖ‬
Referent ‫ﺻﻼﺣﻴﺖ‬
Referral Selling ‫ﻓﺮوش ارﺟﺎﻋﯽ‬
Refrence group ‫ﮔﺮوﻩ ﻣﺮﺟﻊ‬
Regression ‫ﺗﺤﻠﻴﻞ رﮔﺮﺳﻴﻮن‬
Regressive Commission ‫ﺣﻖ اﻟﻌﻤﻞ واﺑﺴﺘﻪ‬
Reinforcement Advertising ‫ﺗﺒﻠﻴﻐﺎت ﺗﺎﯾﻴﺪﯼ‬
Reinforcement theory ‫ﻧﻈﺮﯾﻪ ﺗﻘﻮﯾﺖ‬
Reject ‫ﺿﺎﯾﻌﺎت‬
Relationship ‫ارﺗﺒﺎط‬
Reliability ‫ﭘﺎﯾﺎﯾﯽ‬
Rent ‫اﺟﺎرﻩ ﮐﺮدن‬

٣١
 ManagerDic
Rent cost ‫هﺰﯾﻨﻪ اﺟﺎرﻩ‬
Replacement ‫ﺟﺎﯾﮕﺰﯾﻨﯽ‬
Replacement chart ‫ﻧﻤﻮدار ﺟﺎﻧﺸﻴﻨﯽ‬
Requirements ‫اﺣﺘﻴﺎﺟﺎت ﺷﺮﮐﺖ‬
Rersuaded ‫ﻣﺘﻘﺎﻋﺪ ﮐﺮدن‬
Research ‫ﭘﮋوهﺶ‬
Reseller ‫دﻻل‬
Reseller Market ‫ﺑﺎزار واﺳﻄﻪ اﯼ‬
Resigning ‫اﺳﺘﻌﻔﺎ‬
Resolution ‫ﺗﺼﻤﻴﻢ‬
Resource ‫ﻣﻨﺒﻊ‬
Resource Coordinator ‫ﺗﺎﻣﻴﻦ ﮐﻨﻨﺪﻩ ﻣﻨﺎﺑﻊ‬
Resource planning ‫ﺑﺮﻧﺎﻣﻪ رﯾﺰﯼ ﻣﻨﺎﺑﻊ‬
Responsibility center ‫ﻣﺮﮐﺰ ﭘﺎﺳﺨﮕﻮﯾﯽ‬
Responsible ‫ﭘﺎﺳﺨﮕﻮ‬
Restrict ‫ﻣﺤﻤﺪود ﮐﺮدن‬
Retail Buyer ‫ﺧﺮﯾﺪارﺟﺰﯾﯽ‬
Retailers ‫ﺧﺮدﻩ ﻓﺮوش‬
Return ‫ﮐﺎﻻﯼ ﻣﺮﺟﻮﻋﯽ‬
Return on Equity ‫ﺑﺎزدﻩ درﺁﻣﺪ‬
Return on Investment ‫ﻧﺮخ ﺑﺎزدﻩ داراﯾﯽ‬
Revenue budget ‫در ﺁﻣﺪﯼ ﺑﻮدﺟﻪ‬
Revenue center ‫ﻣﺮﮐﺰ درﺁﻣﺪ‬
Reverse Reciprocity ‫ﺗﻘﺎﺑﻞ واروﻧﻪ‬
Reward ‫ﭘﺎداش‬
Reward power ‫ﻗﺪرت ﭘﺎداش‬
Reward system ‫ﺳﻴﺴﺘﻢ ﭘﺎداش‬
Rights ‫ﺣﻘﻮق‬
Risk assessment ‫ﺑﺮﺁورد رﯾﺴﮏ‬
Risk identification ‫ﺷﻨﺎﺳﺎﯾﯽ رﯾﺴﮏ‬
Risk rating ‫ﺗﻌﻴﻴﻦ ﻧﺮخ رﯾﺴﮏ‬
Rival ‫رﻗﻴﺐ‬
RJP ‫ﻧﻤﺎﯾﺶ اوﻟﻴﻪ واﻗﻊ ﺑﻴﻨﺎﻧﻪ ﺷﻐﻞ‬
ROI - abbrev. Return on Investment ‫ﺑﺎزدﻩ ﺳﺮﻣﺎﯾﻪ‬
Role ‫ﻧﻘﺶ‬
Role Playing ‫ﻧﻘﺶ ﺁﻓﺮﯾﻨﯽ‬
ROR ‫ﻧﺮخ ﺑﺎزﮔﺸﺖ ﺳﺮﻣﺎﯾﻪ‬
Rougher ‫ﻓﺎﮐﺘﻮر‬
Routing ‫ﻣﺴﻴﺮ ﯾﺎﺑﯽ‬

٣٢
 ManagerDic

S
Safety Needs ‫ﻧﻴﺎزهﺎﯼ اﯾﻤﻨﯽ‬
Safety Stock ‫ذﺧﻴﺮﻩ اﻃﻤﻴﻨﺎن ﻣﻮﺟﻮدﯼ‬
Salary ‫ﺣﻘﻮق‬
Sale ‫ﺣﺮاج‬
Sales Branch ‫ﻧﻤﺎﯾﻨﺪﮔﯽ ﻓﺮوش‬
Sales Engineer ‫ﻣﺘﺨﺼﺺ ﻓﺮوش‬
Sales Forecast ‫ﭘﻴﺶ ﺑﻴﻨﯽ ﻓﺮوش‬
Sales Management ‫ﻣﺪﯾﺮﯾﺖ ﻓﺮوش‬
Sales Office ‫دﻓﺘﺮ ﻓﺮوش‬
Samples ‫ﻣﺤﺼﻮﻻت اهﺪاﯾﯽ‬
Sampling ‫ﻧﻤﻮﻧﻪ ﮔﻴﺮﯼ‬
Satisfy ‫ارﺿﺎ‬
Scalar ‫ﺳﻨﺠﺶ‬
Scalar chain ‫ﺳﻠﺴﻠﻪ ﻣﺮاﺗﺐ‬
Schedules ‫ﺑﺮﻧﺎﻣﻪ زﻣﺎﻧﺒﻨﺪﯼ ﺷﺪﻩ‬
Scheme ‫دﯾﺪﮔﺎﻩ‬
Scientific management ‫ﻣﺪﯾﺮﯾﺖ ﻋﻠﻤﯽ‬
Script ‫ﺑﺮﻧﺎﻣﻪ زﻧﺪﮔﯽ‬
Seasonal Stock ‫ﻣﻮﺟﻮدﯼ ﻓﺼﻠﯽ‬
Secondary Data ‫اﻃﻼﻋﺎت دﺳﺖ دوم‬
Secretary ‫ﻣﻨﺸﯽ ادارﻩ‬
Security ‫اﻣﻨﻴﺖ‬
Selection ‫اﻧﺘﺨﺎب‬
Selective Advertising ‫ﺗﺒﻠﻴﻐﺎت اﻧﺘﺨﺎﺑﯽ‬
Selective perception ‫ادراﮎ اﻧﺘﺨﺎﺑﯽ‬
Self confidence ‫اﻋﺘﻤﺎد ﺑﻪ ﻧﻔﺲ‬
Self control ‫ﺧﻮدﮐﻨﺘﺮﻟﯽ‬
Self disclusure ‫ﺧﻮد اﻓﺸﺎﮔﺮﯼ‬
Self esteem ‫ﻧﻴﺎز ﺑﻪ اﺣﺘﺮام‬
Self fulfilment ‫ﻧﻴﺎز ﺑﻪ ﺧﻮد ﺷﮑﻮﻓﺎﯾﯽ‬
Self image ‫ﺗﺼﻮﯾﺮ از ﺧﻮد‬
Self instruction ‫ﺧﻮدﺁﻣﻮزﯼ ﺧﻮد ﺳﺎزﯼ‬
Self management ‫ﺧﻮد ﻣﺪﯾﺮﯾﺘﯽ‬
Self perception ‫ﺧﻮد ادراﮐﯽ‬
Self reliance ‫اﺗﮑﺎ ﺑﻪ ﺧﻮد‬
Selling expense ‫هﺰﯾﻨﻪ هﺎﯼ ﻓﺮوش‬
Sender ‫ﻓﺮﺳﺘﻨﺪﻩ‬

٣٣
 ManagerDic
Sensation ‫ادراﮎ‬
Sensitivity analysis ‫ﺗﺤﻠﻴﻞ ﺣﺴﺎﺳﻴﺖ‬
Sensitivity training ‫ﯾﺎدﮔﻴﺮﯼ ﺣﺴﺎﺳﻴﺖ‬
Sequence ‫ﺗﻮاﻟﯽ‬
Service encounter ‫ﻓﻌﺎﻟﻴﺖ ﺧﺪﻣﺎﺗﯽ‬
Service Management System ‫ﺳﻴﺴﺘﻢ ﻣﺪﯾﺮﯾﺖ ﺧﺪﻣﺎت‬
Service organization ‫ﺳﺎزﻣﺎن ﺧﺪﻣﺎﺗﯽ‬
Share ‫ﺳﻬﻢ‬
Shelf Life ‫ﻋﻤﺮ اﻧﺒﺎرﯼ‬
Shift ‫ﺷﻴﻔﺖ‬
Ship ‫ارﺳﺎل‬
Shipment ‫ﻣﺤﻤﻮﻟﻪ‬
Short range goals ‫هﺪف هﺎﯼ ﮐﻮﺗﺎﻩ ﻣﺪت‬
Short term goal ‫اهﺪاف ﮐﻮﺗﺎﻩ ﻣﺪت‬
Short term invest ment ‫ﺳﺮﻣﺎﯾﻪ ﮔﺬارﯼ ﮐﻮﺗﺎﻩ ﻣﺪت‬
Sickpay ‫ﺣﻘﻮق اﯾﺎم ﺑﻴﻤﺎرﯼ‬
Sight draft ‫ﺑﺮات دﯾﺪارﯼ‬
Significant ‫ﻣﻬﻢ‬
Simple structure ‫ﺳﺎﺧﺘﺎر ﺳﺎدﻩ‬
Simulation ‫ﺷﺒﻴﻪ ﺳﺎزﯼ‬
Simultaneous structuere ‫ﺳﺎﺧﺘﺎر ﻣﻮازﯼ‬
Skill ‫ﻣﻬﺎرت‬
Skill worker ‫ﻧﻴﺮوﯼ ﮐﺎر ﻣﺎهﺮ‬
Slove ‫ﺣﻞ ﮐﺮدن‬
Small bauch ‫ﻣﻘﻴﺎس ﮐﻮﭼﮏ‬
Smart Card ‫ﮐﺎرت هﻮﺷﻤﻨﺪ‬
Social facilitation ‫رﻓﺎﻩ اﺟﺘﻤﺎﻋﯽ‬
Social responsibility ‫ﻣﺴﺌﻮﻟﻴﺖ اﺟﺘﻤﺎﻋﯽ‬
Social Risk ‫ﺧﻄﺮ اﺟﺘﻤﺎﻋﯽ‬
Social variables ‫ﻣﺘﻐﻴﺮ هﺎﯼ اﺟﺘﻤﺎﻋﯽ‬
Socialization ‫اﺟﺘﻤﺎﻋﯽ ﺷﺪن‬
Sole proprieor ship ‫ﻣﻮﺳﺴﻪ اﻧﻔﺮادﯼ‬
Solution ‫ﺟﻮاب‬
Sort ‫ﻣﺮﺗﺐ ﺳﺎزﯼ‬
Source Attractiveness ‫ﺟﺬاﺑﻴﺖ ﻣﻨﺎﺑﻊ‬
Span of management ‫ﺣﻴﻄﻪ ﻣﺪﯾﺮﯾﺖ‬
SPC ‫ﮐﻨﺘﺮل ﻓﺮاﯾﻨﺪ ﺁﻣﺎرﯼ‬
Specifications ‫ﺟﺰﺋﻴﺎت ﮐﺎﻻ‬
Speculation ‫ﺳﻔﺘﻪ ﺑﺎزﯼ‬
Split shift ‫ﺷﻴﻔﺖ دوﮔﺎﻧﻪ‬
Sponsor ‫ﺣﺎﻣﯽ ﻣﺎﻟﯽ‬
Sponsor Training ‫ﻣﺴﺌﻮﻟﻴﺖ ﭘﺬﯾﺮﯼ‬
Sponsor ‫ﺣﺎﻣﯽ‬

٣۴
 ManagerDic
Spotter ‫ﮐﺎرﯾﺎب‬
Stabitity situation ‫ﻣﻮﻗﻌﻴﺖ ﭘﺎﯾﺪارﯼ‬
Stablization ‫ﺗﺜﺒﻴﺖ‬
Staff ‫ﮐﺎرﮐﻨﺎن‬
Staff authority ‫اﺧﺘﻴﺎر ﺳﺘﺎدﯼ‬
Staff specialist ‫ﮐﺎرﺷﻨﺎس اﻣﻮر ﺳﺘﺎدﯼ‬
Stage ‫ﺻﺤﻨﻪ‬
Standing plan ‫ﺑﺮﻧﺎﻣﻪ ﭘﺎﯾﺪار‬
Stars ‫ﭘﻴﺸﺮوهﺎ‬
Startup ‫ﺷﺮﮐﺖ ﻧﻮﭘﺎ‬
Statement ‫وﺿﻌﻴﺖ‬
Status report ‫ﮔﺰارش وﺿﻌﻴﺖ‬
Steady ‫ﯾﮑﻨﻮاﺧﺖ‬
Steering controls ‫ﮐﻨﺘﺮل هﺎﯼ هﺪاﯾﺘﯽ‬
Stimulational Marketing ‫ﺑﺎزارﯾﺎﺑﯽ ﺷﺒﻴﻪ ﺳﺎزﯼ‬
Stock ‫ﻣﻮﺟﻮدﯼ‬
Stock holders ‫ذﯾﻨﻔﻌﺎن‬
Stock Point ‫ﻧﻘﻄﻪ ﺳﻔﺎرش‬
Stock turn Rate ‫ﻧﺮخ ﮔﺮدش ﻣﻮﺟﻮدﯼ‬
Stockless Purchasing ‫ﺧﺮﯾﺪ ﻣﻘﺪار ﮐﻤﺒﻮد‬
Storage ‫ﻧﮕﻬﺪارﯼ در اﻧﺒﺎر‬
Storyboard ‫اﻧﻴﻤﻴﺸﻦ‬
Strategic Control ‫ﮐﻨﺘﺮل راهﺒﺮدﯼ‬
Strategic goals ‫اهﺪاف اﺳﺘﺮاﺗﮋﯾﮏ‬
Strategic management approach
‫روﯾﮑﺮد ﻣﺪﯾﺮﯾﺖ اﺳﺘﺮاﺗﮋﯾﮏ‬
Strategic Marketing Plan ‫ﻃﺮح راهﺒﺮدﯼ ﺑﺎزارﯾﺎﺑﯽ‬
Strategic Planning ‫ﺑﺮﻧﺎﻣﻪ رﯾﺰﯼ اﺳﺘﺮاﺗﮋﯾﮏ‬
Strategic thinking ‫ﺗﻔﮑﺮ راهﺒﺮدﯼ‬
Strategicbusinessunit Planning
‫ﺑﺮﻧﺎﻣﻪ رﯾﺰﯼ اﺳﺘﺮاﺗﮋﯾﮏ واﺣﺪ ﺗﺠﺎرﯼ‬
Strategy ‫راهﺒﺮد‬
Stress ‫اﺳﺘﺮس‬
Strip Centre ‫ﻓﺮوﺷﮕﺎﻩ ﺑﻴﻦ راهﯽ‬
Stroke ‫ﺿﺮﺑﻪ‬
Style ‫ﺳﺒﮏ‬
Style Flexing ‫ﺳﺒﮏ اﻧﻌﻄﺎف ﭘﺬﯾﺮ‬
Sub optimization ‫ﺑﻬﻴﻨﻪ ﺳﺎزﯼ‬
Sub system ‫ﺧﺮدﻩ ﺳﻴﺴﺘﻢ‬
Subcultures ‫ﺧﺮدﻩ ﻓﺮهﻨﮓ‬
Subordinate ‫ﻣﺎدون‬
Substitute Products ‫ﻣﺤﺼﻮﻻت ﺟﺎﯾﮕﺰﯾﻦ‬
Successful management ‫ﻣﺪﯾﺮﯾﺖ ﻣﻮﻓﻖ‬
Summary ‫ﺧﻼﺻﻪ‬

٣۵
 ManagerDic
Suoerior ‫ﻣﺎﻓﻮق‬
Super ego ‫ﻣﻦ وﯾﮋﻩ‬
Supereme goal ‫هﺪف ﻧﻬﺎﯾﯽ‬
Superior ‫ﻣﺎﻓﻮق‬
Supervisor ‫ﺳﺮﭘﺮﺳﺖ‬
Supplier Management ‫ﻣﺪﯾﺮﯾﺖ ﺗﺎﻣﻴﻦ ﮐﻨﻨﺪﮔﺎن‬
Suppliers ‫ﺗﺎﻣﻴﻦ ﮐﻨﻨﺪﮔﺎن‬
Supply ‫ﻋﺮﺿﻪ‬
Support staff ‫ﺳﺘﺎد ﭘﺸﺘﻴﺒﺎﻧﯽ‬
Surplus ‫ﻣﺎزاد‬
Survey ‫ﺗﺤﻘﻴﻖ وﺑﺮرﺳﯽ‬
Suspects ‫اﻟﮕﻮهﺎ‬
SWOT ‫ﺿﻌﻒ ﻗﻮت ﻓﺮﺻﺖ ﺗﻬﺪﯾﺪ‬
Sybernetic control ‫ﮐﻨﺘﺮل هﺪاﯾﺘﯽ‬
Synchronic Decision ‫ﺗﺼﻤﻴﻢ ﮔﻴﺮﯼ هﻤﺰﻣﺎن‬
Synergy ‫هﻢ اﻓﺰاﯾﯽ‬
System ‫ﺳﻴﺴﺘﻢ‬
System boundary ‫ﻣﺮز ﺳﻴﺴﺘﻢ‬
System thinking ‫ﺗﻔﮑﺮ ﺳﻴﺴﺘﻤﯽ‬
Systems Buying ‫ﺳﻴﺴﺘﻢ ﺧﺮﯾﺪ‬
Systems Selling ‫ﺳﻴﺴﺘﻢ ﻓﺮوش‬

T
Tactic ‫ﺗﺪﺑﻴﺮ‬
Tailored ‫ﺳﻔﺎرش ﺷﺪﻩ‬
Take over ‫ﺗﺼﺎﺣﺐ‬
Target Market ‫ﺑﺎزار هﺪف‬
Tarrif ‫ﺗﻌﺮﻓﻪ ﮔﻤﺮﮐﯽ‬
Task ‫وﻇﻴﻔﻪ‬
Task force ‫ﮔﺮوهﻬﺎﯼ ﺿﺮﺑﺖ‬
Task roles ‫ﻧﻘﺶ ﮐﺎرﮔﺮا‬
Task structure ‫ﺳﺎﺧﺘﺎر وﻇﻴﻔﻪ اﯼ‬
Tax ‫ﻣﺎﻟﻴﺎت‬
Tax rate ‫ﻧﺮخ ﻣﺎﻟﻴﺎت‬
Taxable income ‫درﺁﻣﺪ ﻣﺎﻟﻴﺎﺗﯽ‬
TDS ‫ﺧﺪﻣﺎت ﺑﻬﺒﻮد ﺁﻣﻮزش ﺷﻐﻠﯽ‬
Team biulding ‫ﺗﻴﻢ ﺳﺎزﯼ‬
Team work ‫ﮐﺎر ﺗﻴﻤﯽ‬
Technology ‫ﺗﮑﻨﻮﻟﻮژﯼ‬

٣۶
 ManagerDic
Telephone Interviews ‫ﻣﺼﺎﺣﺒﻪ ﺗﻠﻔﻨﯽ‬
Tension ‫ﺗﻨﺶ‬
Terbulance ‫اﻗﺘﺸﺎش‬
Testimonials ‫رﺿﺎﯾﺖ ﻧﺎﻣﻪ‬
The avt of use ‫ﮐﺎرﺑﺮد‬
Theory ‫ﻧﻈﺮﯾﻪ‬
Time Management ‫ﻣﺪﯾﺮﯾﺖ زﻣﺎن‬
Time series analysis ‫ﺗﺤﻠﻴﻞ ﺳﺮﯾﻬﺎﯼ زﻣﺎﻧﯽ‬
Time study ‫زﻣﺎن ﺳﻨﺠﯽ‬
Time Utility ‫ﻣﻄﻠﻮﺑﻴﺖ زﻣﺎن‬
Timeline ‫ﻃﻮل زﻣﺎن‬
To Be ‫هﺪف ﻣﻄﻠﻮب‬
To clear ‫ﺗﺮﺧﻴﺺ ﮐﺎﻻ‬
Tolerance ‫ﺣﺪ ﺗﻐﻴﻴﺮات‬
Top management ‫ﻣﺪﯾﺮﯾﺖ ﻋﺎﻟﯽ‬
Torget profit ‫ﺳﻮد ﻣﻮرد اﻧﺘﻈﺎر‬
Total ‫ﮐﻞ‬
Total Costs ‫هﺰﯾﻨﻪ هﺎﯼ ﮐﻞ‬
Total Quality Management ‫ﻣﺪﯾﺮﯾﺖ ﮐﻴﻔﻴﺖ ﺟﺎﻣﻊ‬
Total revenue ‫ﺟﻤﻊ درﺁﻣﺪ‬
Trade ‫ﺗﺠﺎرت‬
Trade credit ‫اﻋﺘﺒﺎر ﺗﺠﺎرﯼ‬
Trade discounts ‫ﺗﺨﻔﻴﻔﺎت ﺗﺠﺎرﯼ‬
Trade margin ‫ﺣﺎﺷﻴﻪ ﺗﺠﺎرﯼ‬
Trade Selling ‫ﻓﺮوش ﮐﻞ‬
Trademark ‫ﻋﻼﻣﺖ ﺗﺠﺎرﯼ‬
Trading ‫ﺧﺮﯾﺪ و ﻓﺮوش‬
Training programmming ‫ﺑﺮﻧﺎﻣﻪ رﯾﺰﯼ ﺁﻣﻮزش‬
Trans- shipped ‫ﺣﻤﻞ ﺑﺎ ﮐﺸﺘﯽ‬
Transaction ‫دادوﺳﺘﺪ‬
Transfer ‫ﺣﻤﻞ ﮐﺮدن‬
Transfer Price ‫هﺰﯾﻨﻪ ارﺳﺎل‬
Transform ‫اﻧﺘﻘﺎل‬
Transformational leaders ‫رهﺒﺮان ﺗﺒﺪﯾﻠﯽ‬
Transship ‫ﺣﻤﻞ ﻣﺠﺪد‬
Trend Analysis ‫ﺗﺠﺰﯾﻪ و ﺗﺤﻠﻴﻞ ﺗﻤﺎﯾﻞ‬
Trial & error ‫ﺁزﻣﻮن وﺧﻄﺎ‬
Turnover ‫ﮔﺮدش‬
Turnover situation ‫ﻣﻮﻗﻌﻴﺖ دﮔﺮﮔﻮﻧﯽ‬

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 ManagerDic

U
Ullage ‫ﻣﻘﺪار ﺧﺎﻟﯽ ﺑﺴﺘﻪ‬
Umbrella Pricing ‫ﻗﻴﻤﺖ ﮔﺬارﯼ ﭼﺘﺮﯼ‬
Uncertainity ‫ﻋﺪم اﻃﻤﻴﻨﺎن‬
Unit ‫ﺳﻬﻢ ﺳﺮﻣﺎﯾﻪ ﮔﺬارﯼ‬
Unit pricing ‫ﻗﻴﻤﺖ ﮔﺬارﯼ‬
Unity ‫وﺣﺪت‬
Universality ‫ﻋﻤﻮﻣﯽ‬
Up todate ‫ﺑﻪ روز ﺳﺎزﯼ اﻃﻼﻋﺎت‬
Updated ‫ﺑﺮوزﺷﺪﻩ‬
Usage Rate ‫ﻧﺮخ ﻣﺼﺮف‬
Users ‫اﺳﺘﻔﺎدﻩ ﮐﻨﻨﺪﮔﺎن‬
Using float ‫ﭼﮑﻬﺎﯼ در ﺟﺮﯾﺎن وﺻﻮل‬
Utility ‫ﻣﻄﻠﻮﺑﻴﺖ‬

V
Valence ‫ﻇﺮﻓﻴﺖ‬
Validity ‫رواﯾﯽ‬
Value ‫ﺑﻬﺎ‬
Value Analysis ‫ﺗﺠﺰﯾﻪ و ﺗﺤﻠﻴﻞ ارزش‬
Value-Added Tax ‫ﻣﺎﻟﻴﺎت ﺑﺮ ارزش اﻓﺰودﻩ‬
Values ‫ارزش هﺎ‬
Variable ‫ﻣﺘﻐﻴﺮ‬
Variable Costs ‫هﺰﯾﻨﻪ هﺎﯼ ﻣﺘﻐﻴﺮ‬
Varied ‫ﻣﺘﻨﻮع‬
Vendor ‫ﻓﺮوﺷﻨﺪﻩ‬
Venture Team ‫ﺗﻴﻢ ﮐﻠﻴﺪﯼ‬
Vertical Decisions ‫ﺗﺼﻤﻴﻤﺎت ﻋﻤﻮدﯼ‬
Vertical Market ‫ﺑﺎزار ﻋﻤﻮدﯼ‬
Virtual organization ‫ﺳﺎزﻣﺎن ﻣﺠﺎزﯼ‬
Vision ‫ﭼﺸﻢ اﻧﺪاز‬
Voice-Over ‫ﺑﯽ ﮐﻼم‬
Volume ‫ﺣﺠﻢ‬

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 ManagerDic
Voluntary Chain ‫ﮔﺮوﻩ ﺁزاد‬
Vorstand ‫هﻴﺌﺖ ﻣﺪﯾﺮﻩ‬
Voucher ‫ﺑﻦ‬

W
Wage ‫دﺳﺘﻤﺰد‬
Wage administration ‫ﻣﺪﯾﺮﯾﺖ دﺳﺘﻤﺰد‬
Wants ‫ﺧﻮاﺳﺘﻪ هﺎ‬
Warehouse ‫اﻧﺒﺎر‬
Warranty ‫ﺿﻤﺎﻧﺖ‬
Wast ‫ﺿﺎﯾﻌﺎت‬
Wastage ‫اﺗﻼف‬
Way bill ‫ﺑﺎرﻧﺎﻣﻪ هﻮاﭘﻴﻤﺎﯾﯽ‬
Weighting ‫وزن ﮐﺮدن‬
WFTU ‫ﻓﺪراﺳﻴﻮن ﺟﻬﺎﻧﯽ اﺗﺤﺎدﯾﻪ هﺎﯼ ﮐﺎرﮔﺮﯼ‬
Wholesaler ‫ﻋﻤﺪﻩ ﻓﺮوش‬
Wholesaling ‫ﻋﻤﺪﻩ ﻓﺮوﺷﯽ‬
Wildcat ‫ﺑﺎزار ﭼﺎﻟﺸﯽ‬
Work force ‫ﻧﻴﺮوﯼ ﮐﺎر‬
Work in process ‫ﮐﺎﻻﯼ در ﺟﺮﯾﺎن ﺳﺎﺧﺖ‬
Work process ‫ﻓﺮاﯾﻨﺪ ﮐﺴﺐ وﮐﺎر‬
Work standard ‫اﺳﺘﺎﻧﺪارد ﮐﺮدن ﮐﺎرهﺎ‬
Work station ‫ﻣﻨﻄﻘﻪ ﮐﺎرﯼ‬
Work study ‫ﮐﺎر ﺳﻨﺠﯽ‬
Workflow ‫روﯾﻪ ﮐﺎرﯼ‬
Working capital ‫ﺳﺮﻣﺎﯾﻪ در ﮔﺮدش‬
Working conditions ‫ﺷﺮاﯾﻂ ﮐﺎرﯼ‬

Y
Yes no controls ‫ﮐﻨﺘﺮﻟﻬﺎﯼ ﺑﻠﻪ ﺧﻴﺮ‬
Young Married ‫ﺗﺎزﻩ اﺿﺎﻓﻪ ﺷﺪﻩ‬

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