Market Research Application

ANOVA Correlation and Regression Discriminant Analysis Factor Analysis Cluster Analysis Multi-dimensional Scaling (MDS) Conjoint Analysis Perceptual Mapping

Market Research Application

ANOVA Independent variables are nominal scales Dependent variables are continuous Used analysing design of experiments

Market Research Application

Correlation and Regression Used for sales estimates Explains causation Establishes degree of association between quantitative data

Market Research Application

Discriminant Analysis Assigns objects to groups Selects, classifies and predicts Used for identifying potential/nonpotential customer or low-risk/highrisk customers

Market Research Application

Factor Analysis Reduction of variables Factor extraction Used for establishing purchase criterion Classifies attributes

Market Research Application

Cluster Analysis Combines similar objects Segmentation application

Market Research Application

Multi-dimensional Scaling (MDS) Used for brand positioning Attribute based similarity/dissimilarity based

Market Research Application

Conjoint Analysis Used for product design and pricing Works on utility levels

Market Research Application

Perceptual Mapping Attribute based Extension of discriminant analysis