Analysing Media Texts: - by The End of The Lesson I Will Be Able To Discuss The Effect Adverts On The Reader

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Analysing Media Texts

• By the end of the lesson I will be able to


discuss the effect adverts on the reader.

What are the differences


between a moving advert and
a still advert?
Task

• Look at the following


print adverts and in your
pairs complete the
tables.
Still Adverts
Product
Analysing still media
Target Audience Colour Layout
Moving adverts
• http://www.youtube.com/watch?v=jTND76fn
hyM
• jammie dodgers
• cats with thumbs
Moving images
Moving Adverts
Product Colours Music Narrative
Using your information
• Answer the following questions……….
1. Which advert is the most effective in selling
it’s product?
2. Are still images or moving images more
effective? Why?
3. If You had a new flavour of Coca Cola to
advertise; how would you do it?
Your task
• In groups of ¾ you are creating a new product
• You need a still advert designed
• You need a story board for your moving advert
• You need financial information

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