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    Entreprenuer Project - Group 1 - Rajasthan Sweets

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    Sandeep Behera
    Rajasthan Sweets was established in 1954 in Ranchi and started as a family-run business selling traditional Indian sweets and snacks. Over time, they expanded into bakery products as well. The owner identified an opportunity to tap into the local market's taste for sweets and snacks by providing superior quality products. While there was no formal business plan, the owner took a gutsy, blind decision that succeeded due to opportunity identification and good leadership skills to oversee training of cooks and manage the business. After over 50 years in operation with two shops in busy parts of Ranchi, the business has become a big name in the food industry, though expansion was limited as the owner was satisfied with what was achieved.

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    Entreprenuer Project - Group 1 - Rajasthan Sweets

    Uploaded by

    Sandeep Behera
    10 views13 pages
    Rajasthan Sweets was established in 1954 in Ranchi and started as a family-run business selling traditional Indian sweets and snacks. Over time, they expanded into bakery products as well. The owner identified an opportunity to tap into the local market's taste for sweets and snacks by providing superior quality products. While there was no formal business plan, the owner took a gutsy, blind decision that succeeded due to opportunity identification and good leadership skills to oversee training of cooks and manage the business. After over 50 years in operation with two shops in busy parts of Ranchi, the business has become a big name in the food industry, though expansion was limited as the owner was satisfied with what was achieved.

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    Rajasthan Sweets was established in 1954 in Ranchi and started as a family-run business selling traditional Indian sweets and snacks. Over time, they expanded into bakery products as well. The owner identified an opportunity to tap into the local market's taste for sweets and snacks by providing superior quality products. While there was no formal business plan, the owner took a gutsy, blind decision that succeeded due to opportunity identification and good leadership skills to oversee training of cooks and manage the business. After over 50 years in operation with two shops in busy parts of Ranchi, the business has become a big name in the food industry, though expansion was limited as the owner was satisfied with what was achieved.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    10 views13 pages

    Entreprenuer Project - Group 1 - Rajasthan Sweets

    Uploaded by

    Sandeep Behera
    Rajasthan Sweets was established in 1954 in Ranchi and started as a family-run business selling traditional Indian sweets and snacks. Over time, they expanded into bakery products as well. The owner identified an opportunity to tap into the local market's taste for sweets and snacks by providing superior quality products. While there was no formal business plan, the owner took a gutsy, blind decision that succeeded due to opportunity identification and good leadership skills to oversee training of cooks and manage the business. After over 50 years in operation with two shops in busy parts of Ranchi, the business has become a big name in the food industry, though expansion was limited as the owner was satisfied with what was achieved.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 13

    Entrepreneurship project on

    Rajasthan Sweets,Ranchi.

    Submitted By,
    Ish Girwan -22/1
    Who are they ?
    Rajasthan Confectioners.
    Established in 1954. More than 50 years of existence.
    First used to sell traditional Indian sweets and snacks.
    Now they are into Bakery
    also.
    Family run business.
    How did it Happen?
    Opportunity: Identified opportunity in form of local
    taste and interest for sweets and snacks.
    Tapped on the local market for that with superior
    quality product.
    Didn’t follow any rules. Blind and gutsy decision.

    Opportunity Identification.
    B-Plan.
    No proper B plan.
     He smiled at us when we asked this Question.
     His answer was “Paise Lag gaye ab mujhe kisi bhi tharh dandha karna
    hai bas”
    No contingency plan also.
    Legal Issues !!
    Sole Proprietorship business.
    No licenses required back then.
    But had to get them after the Food Act came into
    existence.
    Financial Issues.
    No estimation of project.
    Opened up in their own land.

    ITS DAD’s MONEY !!


    Human Angle.
    He said food industry is not as profitable as it seems from
    the outside.
    Its highly dependent on work force.
    Taste change when cook changes!! You need to make sure
    that tastes remain almost the same.
    They have to train cooks to their taste every time they
    change.
    He also quotes that attrition rate is very high in this
    industry.
    Good leadership skills. As his son says “ We were never able
    to control business the way he does it “.
    Organization Chart.
    Company Owner

    Owner

    His sons

    Ground level
    Manager 1 Manager 2
    Survival.
    It was an easy ride.
    He said there used to be less competition back then
    because the GREED for money was not there much.
    Growth.
    He says the business in food industry moves on taste
    only.
    TASTE only Matters not the BRAND !!
    Where they stand now!!
    Two shops in the most busiest parts of Ranchi.
    BIG name in the food industry.
    Further expansion to third shop.
    Diversification into less labor intensive industry.
    Ramblings..
    Sacrifices made?
    We work from morning 6 to night 12. All life is gone in
    the business only. No holidays and no festivals .
    Important Part of Business ?
    Workers are the important part of this business. They
    are our bosses.
    Why only two shops in more than 50 years?
    I am satisfied with what I have now. I dreamt until this
    only. With this only I’m
    Thank You

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