Z010 In R GLIMPSE

OIGI

Message from the desk of Vice-Chairman & CEO

Year 2.010 has been a significant year for the Videocon Group. The company has shown phenomenal growth. aided by the strengthening of Its sales & distribution network. penetration into rural markets, aligning service centres and uhove oll catering to 'on-time' and 'ut the doorstep' of the end consumer. This has been further supplemented by the introduction of
0 right

product mix

with newer category additions providing consumers a wide range of innovative and superlative products to meet their ever-changing needs..

As we step into the New Year, we ore today laying greater emphasis on
Improvement, and Innovation

by constantly evolving and creating new

products to suit market demands. We believe. the expansion of our retail venture'DIG! world' will further help

us in delivering

value to our consumers be

itin terms of remaining conveniently acces.sible,offering unmatched products or delivering enhanced

costa mer experience.

Marching ahead. our key strategy will be to further grow on the momentum

bullt in the previous quarters. As we surge ahead. I look forward to your

continued supportwhich will help usin meeting the challenge.s of growth that lie ahead of us and enable us in achieving our goals. r look ahead Into the New Yearwith confidence and hope hope for a 'brighter and bettertomorrow.

r, on

behalf of the entire Videocon Group, wish you and your family good

health, happiness, wellbeing and a prosperous 2011.

KRKim

www.videoronUlotldcom www.edlgifUotld

com

cover stor~

201 O:Charting a sustainable journey of growth

India is the second fastest growing economy with a huge consumer closs which has resulted in consumer durobles as one of the fastest growing industries, currently witnessing a growth of over 30 per cent While changin9 lifestyle, higher disposable Income, easy finance schemes coupled with boom In real estate and housing hove contributed to this growth, surge in advertising is also being seen as instrumental in bringing about a sea changein consumer buying patterns. As a result, toddy's consumer Is far more Informed as he has access to a huge amount of Information and variety Furthermore, there is a.discernible shift in the consumers' preference in favour of higher-end, technologically superlor products. Consumers are today opting for digitalized products like LCOs,Satellite LCDs,LEOs,fully about products and retailers., which he is using to his advantage to shop arou nd more carefu lIy looking for better val ue,quality

cutornatk washing machines and music systems which are high on

sound bars..There is also a growing awareness amongst consumers on energy efficient colour. Vldeocon being a leadl.ng Consumer ·Electronfc and Home Appliances. company has always been driven by the philosophy of delighting its customers with unique technologically advanced innovative offerings .. And In doing so, Video con has been able to take innovation one notch further by deliverrn.gtechnologlcaUyadvonced products. One ofthe best examples in this category has been Vldeocon's recently launched Tllt-Iub Washing Machine. The product, whIch has all the beneflts of conventional front and top loaded machine, works on a revolutionary Direct Drive motor which yields improved efficiencies. Videocon also launched India's first refrigerator with Wings Flow Turbo cooling function which Is very high on energy saving as it ensures equal cooling throughout the refrigerator. The year olso saw the introduction of India's first touch screen microwaves offering 66 auto cook world culslne picks in a single touch. Further, the company also received appliances which has become one of the most influential foctors in a consumer's buying decision after price, brand and

.s star BEErating

for Its top .Ioadrng

model Dig'i Dolphin Dlx and a 4 star BEE rating for Careen Plus (Tilt Tub Washing Machine) which helps customers save upto 30-33 % ,of electricity.

And if these were not

enough, the company

unveiled a

revolutionary breakthrough in LCD technology by launching a complete new range of SateHite lCDs which receive slgnalsdirectly from the .satellite, without the use of any Set Top Box. The product was very well received in the market giving consumers freedom from wires, add itional contraptions and multiple remotes. Further, to reach out to the vast group of customers across the country, Vldeocan launched a series of advertising campaigns which emphasized on product features highlig htl ng key benefits to the customers. Special Mall activities were also rolled out to give consumers touch and feel of the new products. The year also .saw Videocon partnerlng with IlFA which gave the brand a perfect opportunity to celebrate its evolution to emerge as a vibrant convergence of next-generation entertainment, convenience and communication on a global stage amidst India's colourful cultural phenomenon. The Group's association with India's latest sensation in cricket IPl T20, popular Indian television show Kaun Banega Crorepati and TV reality show Perf~ct Bride was another this year. Given·Videocon's technological excellence and several decades of market know-how, the New Year will see the expansion of our product offerings and introduction of niche products which are technoloqlcal Iy more advanced and competitive. Year 2011 win see a new range of 3D LED TVs which would not require. 3D glasses. The company is also looking at launch.lng a range of Slim and Ultra slim TVs with USB Ports that would enable viewers to watch and store songs and movies. The company will soon be introducing a new range ·of air conditioners (wIth over 18 models). In the coming years, the company also plans to get its entire range of washing machines BEEroted. The 'NewYear will also see an increased focus from Videoco.n on the retail sector. The expansion strategy of DIGIworld in tier Hand III towns and cltieswrll enable us in reaching out to far more customers offeri ng a modern shopping experience at the convenience of their neighborhood. 2011 wIll also see Videocon riding on large properties and associations which will help strengthen the brand and build brand loyalty and recog nltlon, major milestone in Vldeocon's brand building and customer engagement initiatives

C!-1RDiAHs

~$IPL~,'.

"

around the notion

DIG~rld
The NEXT BIG STORYl
The Indlon RetaHSector, currently the fifth largest in the world, Is poised for phenomenal growth in the coming years.With an expanding middle doss, radical alteration in consumer lifestyle and sophistication in shopping pattern, a far greater need is bei ng felt by retailers today to devise strategies to deliver value to the end consumer be It In terms of remaining conveniently cccesstble, offering superl.atlve products or delivering enhanced customer experience.

Having realized the potential of the Indian retail sector and the existing gaps, DIGlworld stores were introduced to serve as one-stop destination with the latest and widest range of brands in consumer electronics and durables, offering consumers a modern. shopping

experience at the convenience of their neighborhood. WeIl planned andsimplydesigned, the DIGlworld stores provide a world-doss in-store experience to customers offering extensive display of products, interactive

programs and live demos. Well trained store udvtsors, who have an in-depth knowledge of products, guide consumers to make informed choices. Furthermore, consumers can enjoy special upto 5-yearwarranty on all products, best deals, promotions, and finance schemes besides benefitti ng from the unique loyalty programs. A centralized tra.cking system connecting each store helps to replenish products thus presenting faster and speedy deliveries to customers.

By 2012. Company Plan to increase DIGlworld stores to 3000 making. it one of the largest retail chains in the country, reaching out to tier II and III towns and cities. Through these stores, we plan to increase sales from the current Rs300 crores to Rs7,OOO crores by end of 2012.

As the year ahead offers many opportunities, it is time for us to strive hard, achieve significant breakthroughs and make this venture a success story foreveryone.

in-sync with latest

hero range 20' 0

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Pcwered by (~

satellite! led.
Fun HD. USB720p with DivX • 200000:1 Mega Contrast Ratro Energy Meter. HDMI Ver. 1N.3.

VIDeOCDn\~

42" Lc.Clii

WITH SUPER CONTRAST RATI'O OF 1LAC : l'

• 120 HZ Motion Impact -Full HD - Mega Contrast Ratio • USB nop with DivX • Touch Control. Energy Meter

Careen Plus
• 15° Tilt Drum for

easy

loading of clothes.

Stainless Steel Drum

• PCM Metal Body • Fuuy log'!c Control • Direct Drive Motor • Memory Ba.ckUp • Do it Yourself program. Dig ital Display • Preset Time setting • Sterilization program. Aero wash technology • Li8Limm door opening. Water temp selection • Multi .spin speed: 500 1700 /900 /1200 rpm • 8 Wash Program • Tub Self clean feature. Child Lock. Anti Foam sensor

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V61WFT15
• • • • Inverter Technology. Wings Flow Turbo Technology Power Deodorizer. Infra red sterilizer. Toughened Glass Shelves Aluminum Bar Handles. 4x4 castor wheel Troplcol1sed cornperessor • Cbpodty: 510 tts

coming soon 2011

VKS35
LCD Remote 88 Segment Display Auto Restart On/off Timer

- Night Glow Button on Remote

- Dehumidification - Auto Air Swing - Auto clean

VKS35
LCD Remote88 Segment DisplayAuto Restart On/off TimerNight Glow Button on Remote Dehumidification Auto Air Swing Auto clean -

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