m Step 1: Business introduction

"roduct/service description
 Owner(s) introduction
m Step 2: Study the history of the company
 Mow did you come up with this idea?
 What were the factors responsible for your engagement
in this business?
 Major challenges (internal & external) faced by you, and
how did you overcome them?
 Was it easy for a small business like you to operate in
this sector? If no, why?
m Step 3: Determine the current ³stage of growth´ for
the company studied

m Step 4: Explore the status of the 5 management

factors at the company¶s current stage of growth

m Step 5: Compare your results with the model

studied in the class
m Step 6: Look out for the
compatibilities/incompatibilities in each of the 5
management factors

m Step 7: Explain the ³incompatibilities´, i.e. why are

they existing?

m Step 8: Explain are these incompatibilities

beneficial for the firm, or would you recommend a
better compliance with the model?
m Step 9: What are your recommendations to rectify
these incompatibilities?

m Step 10: Your conclusion: is there any significant

relationship between company¶s success and its
³degree of compliance´ with the model ± i.e. is the
company successful despite its incompatibilities?

m Step11: Describe which of the four strategic

management approaches best explain the
company under study