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    This document provides an overview of topics related to advertising management. It includes 12 topics ranging from the introduction and evolution of advertising in India to the ethical and social dimensions of advertising. For each topic, it lists authors and page numbers from various reference books, including works from Wells and Burrnett and Chunnawala. The topics cover areas such as advertising models, types of advertising, the advertising agency and its functions, media selection, message design, effectiveness testing, and advertising budgets.

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    This document provides an overview of topics related to advertising management. It includes 12 topics ranging from the introduction and evolution of advertising in India to the ethical and social dimensions of advertising. For each topic, it lists authors and page numbers from various reference books, including works from Wells and Burrnett and Chunnawala. The topics cover areas such as advertising models, types of advertising, the advertising agency and its functions, media selection, message design, effectiveness testing, and advertising budgets.

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    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    Download as doc, pdf, or txt
    22 views2 pages

    Advtg Database

    Uploaded by

    shrivatsa
    This document provides an overview of topics related to advertising management. It includes 12 topics ranging from the introduction and evolution of advertising in India to the ethical and social dimensions of advertising. For each topic, it lists authors and page numbers from various reference books, including works from Wells and Burrnett and Chunnawala. The topics cover areas such as advertising models, types of advertising, the advertising agency and its functions, media selection, message design, effectiveness testing, and advertising budgets.

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    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    of 2

    ADVERTISING MANAGEMENT- Topic DataBase

    Sl. No
    1 2

    TOPIC
    Introduction; nature of advertising: definition, evolution of advertising in India. Its role in the economic development of India, Players in Advertising Models of buyers Behaviours. Howard and sheth model DAGMAR, AIDA Types of advertising, Product, service institutional public services, financial and industrial The Advertising Agency, its departments and functions. Types of mediaelectronic print outdoors transit Broadcast

    Author Particulars
    Wells and Burrnett Chunnawala Wells and Burrnett Chunnawala Wells and Burrnett NOTES Chunnawala 3 15

    Page No.

    20-22 1-5 16

    3 4

    84-97

    Chunnawala Wells and Burrnett

    06-08, 118-135 82-88

    Chunnawala Chunnawala Wells and Burrnett Wells and Burrnett Chunnawala Wells and Burrnett Chunnawala Wells and Burrnett Chunnawala Wells and Burrnett Chunnawala Chunnawala Wells and Burrnett Chunnawala Chunnawala

    219-242, 243257 204-211 238-253 254-257 271-274 257-261 271-275 270-293 179-203 207-230 293-306 323-336 329-357 331-335 307-322

    8 9 10

    Media selection, Planning, Scheduling and Strategy Message design and development advertisement copy, types of copy appeals,

    11

    12

    advertisement effectiveness PACT types of evaluations pretesting and post testing of advertisements. Advertising budget: ethical and social dimension of advertising

    Chunnawala

    642-657

    Chunnawala Wells and Burrnett

    172-177. 29-43

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