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    Mai Nemr
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    This document contains an IFE matrix for Walmart which rates the company's internal factors on a scale from 1 to 4 in categories of strengths, weaknesses, opportunities, and threats. It also includes suggested strategies for Walmart to grow and build market penetration in existing markets and enter new geographical areas. Key objectives and targets are outlined from the perspectives of finance, learning and growth, customers, and internal processes.

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    This document contains an IFE matrix for Walmart which rates the company's internal factors on a scale from 1 to 4 in categories of strengths, weaknesses, opportunities, and threats. It also includes suggested strategies for Walmart to grow and build market penetration in existing markets and enter new geographical areas. Key objectives and targets are outlined from the perspectives of finance, learning and growth, customers, and internal processes.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    15 views5 pages

    Balanced Score Card

    Uploaded by

    Mai Nemr
    This document contains an IFE matrix for Walmart which rates the company's internal factors on a scale from 1 to 4 in categories of strengths, weaknesses, opportunities, and threats. It also includes suggested strategies for Walmart to grow and build market penetration in existing markets and enter new geographical areas. Key objectives and targets are outlined from the perspectives of finance, learning and growth, customers, and internal processes.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 5

    IE Matrix Wal-Mart IFE Total Weighted Score Wal-Mart IFE Total Weighted Score

    Strong 3.0 4.0 High 1 3.0 4.0 Medium 4 2.0 2.99 Low 7 1.0 1.99 8 9 5 6 2 3 Average 2.0 2.99 Weak 1.0 1.99

    Suggested Strategies Type

    Grow and Build

    y Market Penetration: Market share of the Neighborhood markets, and Sam s club need to be increased by increasing the variety of items supplied, studying the appropriateness of the products relative to locations and increasing the advertisement through hiring more professional consultants. y Market Development

    Entering new geographical area through more stores according to the need and size of each market

    Question mark: Sam s Club(market development, Market development, Prod uct development), internet retailing(market penetration) Stars: Supercenters(Market development), discount stores(Market development) Cash cows: (neibouhood arkets) Maintain strong position as long as possible then product development then retrenchments

    Perspective Finance

    objectives
    Increase sales -Increase income earning -Increase profit -Increase capital -Achieve positive employee climate

    Measure
    Net sales -Net income -Net profit -Return on Capital -Improve salary & benefits

    Target
    15% 20% 20% 15% Effective com. &ben system compared to the rivals 40% 10%

    Weight

    Learning and growth

    -Contracted employees Diversity

    -Total staff Increase no of working woman -Reduce turnover

    -Turnover

    10% than last year 30% better than last year Decease by 20% than last year 4 times per month In more 2 states By 10% than last year Open new stores in 5 countries in middle east Zero

    - Increase customer satisfaction -Enhance service delivery - Friendly shopping experience - Sustain environmental responsibility - Internet retailing - Expand markets

    Customer

    - Monthly product quality satisfaction survey - Number of delay delivery complains - Re-visits of same customers - Enhance solar energy - Increase internet profit return - Internationally

    Internal process

    - Maintain the best inventory system - Reduce costs

    - Shortage record

    - Minimize expenditure

    - by 5% than last year

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