Advantages and Disadvantages of Experimental Research: Quick Reference List

Experimental and quasi-experimental research can be summarized in terms of their advantages and disadvantages. This section combines and elaborates upon many points mentioned previously in this guide. Advantages gain insight into methods of instruction intuitive practice shaped by research teachers have bias but can be reflective researcher can have control over variables humans perform experiments anyway can be combined with other research methods for rigor use to determine what is best for population provides for greater transferability than anecdotal research Disadvantages subject to human error personal bias of researcher may intrude sample may not be representative can produce artificial results results may only apply to one situation and may be difficult to replicate groups may not be comparable human response can be difficult to measure political pressure may skew results

Advantages and disadvantages The advantages of field research are that people are closer to real world conditions and that the business can design the research in the best way to discover the particular information required. Business can also be sure that the information gathered is up to date. Disadvantages of field research are that it takes time for the business to gather the information and that it is likely to be of a small sample size due to the high costs and time it takes.