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    Kimberley Anderson
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    Advertising is the presentation of ideas, products, services, information or awareness. Promotion is Collection of incentives, mostly for the short run to gather greater purchase.

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    Advertising is the presentation of ideas, products, services, information or awareness. Promotion is Collection of incentives, mostly for the short run to gather greater purchase.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    14 views9 pages

    1 Introduction

    Uploaded by

    Kimberley Anderson
    Advertising is the presentation of ideas, products, services, information or awareness. Promotion is Collection of incentives, mostly for the short run to gather greater purchase.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 9

    Advertising and Promotion

    LECTURE: Introduction to Advertising and Promotion

    Key Concepts
     Advertising: Presentation  Sales Promotion: Collection of Incentives  Marketing Communication: Advertising (Promotion)

    Advertising
     Form of presentation of ideas, products, services, information or awareness.  Used for advertising:
    Product Service Individual Corporation Message Information Others

    Advertising Objectives
    Inform the Unaware

    Persuade the Aware

    Remind the Intent

    You have your Buyer

    Key Advertising Goals


          
    Develop attitudes Infect needs Arouse emotion Change attitudes Develop association Convert negative association Incite loyalty

    Promotion
     Collection of incentives, mostly for the short run to gather greater purchase

    Honda Accord Advertisement

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