MICHEL MAFFESOLI ³THE TIME OF TRIBES´

ARGUES THAT OUR IDENTITIES SHIFT AND CHANGE AS WE ADOPT DIFFERENT SOCIAL GROUPINGS/ MOVE BETWEEN TRIBES OUR IDENTITIES ARE NOT FIXED; THEY EXIST ONLY IN HOW WE ACT OUR IDENTITIES ARE DEVELOPED THROUGH PICK¶N¶MIX; THEY ARE NOT FIXED USEFUL FOR: ANY DISCUSSION OF IDENTITY AND TRIBES USEFUL FOR: SOCIAL NETWORKS; CLOCKWORK ORANGE

MIKHAIL BAKHTIN ³THE UNFINALISED SELF´ ASSUMES IDENTITY IS NEVER FIXED BUT IS ALWAYS CHANGING USEFUL FOR: ANY DISCUSSION OF IDENTITY

DAVID GAUNTLETT
³IDENTITY IS COMPLICATED -EVERYBODY THINKS THEY'VE GOT ONE´ ASSUMES IDENTITY IS SHIFTING, CHANGING, NON-FIXED POSTMODERN CONCEPT OF IDENTITY RECOGNISES THAT A CONCEPT OF µAN IDENTITY¶ IS CENTRAL TO HUMAN EXISTENCE USEFUL FOR: ANY DISCUSSION OF IDENTITY

GENDER THEORISTS

LAURA MULVEY µTHE MALE GAZE¶ FILMS POSITION AUDIENCES TO SEE THINGS FROM A MALE POINT OF VIEW (µPOSITIONING¶ THE AUDIENCE AS MALE) ASSUMES A PASSIVE AUDIENCE WHO INTERNALISE THE VALUES OF A TEXT USEFUL FOR: ESSAYS ON GENDER

ANGELA MCROBBIE MAGAZINES CONSTRUCT ³A KIND OF FALSE SISTERHOOD´ SUGGESTS AUDIENCES ARE MANIPULATED INTO THEIR IDENTITY BY THE MAGAZINES? USEFUL FOR: GENDER AND MAGAZINES

MARJORIE FERGUSON
FEMALE LIFESTYLE MAGAZINES CONSTRUCT ³A CULT OF FEMININITY´ THROUGH A ³CONSCIOUSLY CULTIVATED FEMALE BOND´ SUGGESTS AUDIENCES USE TEXTS FOR THEIR IDENTITY? OR DOES SHE SUGGEST AUDIENCES ARE MANIPULATED INTO THEIR IDENTITY BY THE MAGAZINES? USEFUL FOR: ESSAYS ON GENDER