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    Gurudev Palanivelu
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    The survey collected information from SCV owners about their purchase and use of the Mahindra Maxximo vehicle. It gathered demographic data on respondents and details about their vehicle purchase such as financing source used, purpose of vehicle usage, and information sources consulted during purchase process. Respondents also rated importance of various vehicle features and rated the Maxximo's performance on factors like loading capacity, pick up, riding comfort, braking system and mileage. The goal of the survey was to understand customer buying behavior and perceptions towards the Mahindra Maxximo SCV.

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    The survey collected information from SCV owners about their purchase and use of the Mahindra Maxximo vehicle. It gathered demographic data on respondents and details about their vehicle purchase such as financing source used, purpose of vehicle usage, and information sources consulted during purchase process. Respondents also rated importance of various vehicle features and rated the Maxximo's performance on factors like loading capacity, pick up, riding comfort, braking system and mileage. The goal of the survey was to understand customer buying behavior and perceptions towards the Mahindra Maxximo SCV.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    Download as doc, pdf, or txt
    13 views4 pages

    Existing Customers

    Uploaded by

    Gurudev Palanivelu
    The survey collected information from SCV owners about their purchase and use of the Mahindra Maxximo vehicle. It gathered demographic data on respondents and details about their vehicle purchase such as financing source used, purpose of vehicle usage, and information sources consulted during purchase process. Respondents also rated importance of various vehicle features and rated the Maxximo's performance on factors like loading capacity, pick up, riding comfort, braking system and mileage. The goal of the survey was to understand customer buying behavior and perceptions towards the Mahindra Maxximo SCV.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    of 4

    SURVEY ON THE BUYING BEHAVIOUR TOWARDS MAHINDRA MAXXIMO I am a final year MBA of Saranathan college of Engineering, Trichy.

    I kindly request you to fill all the questions and I assure that the results are only for the academic purpose and it will be kept confidential. 1. Age (in years) < 20 21 to 30 2. Educational Qualification: SSLC 3. Marital Status Married 4. Place of living: Urban Semi Urban Rural 30,000-40,000 above 9yrs Above 40,000 5. Monthly Income :( In rupees) 10,000- 20000 1-3 yrs By cash Cholamandala Manapuram Finance Transporting vegetables Shifting the household items 3-6 yrs 20,000-30000 6-9 yrs By loan Sundaram Finance SBI Indian bank Sri ram Finance others 6. Driving experience of SCV? 7. How do you purchase the SCV? 8. From which financing institution you got the loan? Unmarried HSC 31 to 40 ITI/ Diploma 41 to 50 UG 51 & above PG

    9. For what purpose you are using the vehicle? Transporting mineral water/ soft drinks Construction business Others

    10. Year & month of purchase: ____________ 11. Mahindra Maxximo: Which colour vehicle youre using? Appy red Maxximo? TV advertising Auto magazines Brochure Internet Friends & family members Sales representatives Others Diamond white Leaf green Sunny yellow 12. Please indicate all the information sources used for purchasing Mahindra

    13. What is the length of time from initial decision to buy to placing order? <2 weeks 2 Weeks 1 Mnth 3 -5 times 1- 3 mnth 5-7 times Yes 5- Very important 1 1 1 1 1 1 1 1 1 of the 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 3-6 mnth >6mnth 14. How many times you contacted/visited the dealers? Under 3 times 1- Not at all important More than 7 times No 3-Some what Important 15. Will you recommend this vehicle? 4- Very important Factors Value for money Fuel efficiency/ Mileage Riding comfort Higher Safety Maintenance cost Exterior design Resale value Advanced technology Brand image/ Name company Shorter delivery time High loading capacity Availability of service stations Availability of spare parts Pick up

    2- Slightly important

    16. Give points for the following features in Mahindra Maxximo? 1-Very poor 2- Poor 3-Average 4-Good 1 2 3 5- Very good 4 5

    Factors Loading capacity Pick up Riding comfort Breaking system Mileage

    Thank You

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