5 Sem SFM 643 1

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Financial policy and strategic planning: Formulation of strategies and policies, components of financial strategy, objectives and goals,

strategic planning process

Strategy
A companys strategy consists of the
competitive moves, internal operating approaches, and action plans devised by management to produce successful performance. Strategy is managements game plan for running the business. Managers need strategies to guide HOW the organizations business will be conducted and HOW performance

targets will be achieved.

Three Big Strategic Questions


Where Are We Now? Where Do we Want to Go? How Will We Get There?

Strategic Planning Levels of Strategy Corporate Strategy Business-Level Strategy

Functional-Level Strategy Strategic Planning Process Strategic Planning Process SWOT Analysis External Sources of Information Internal Sources of Information Internal Strengths and Weaknesses

External Strengths and Weaknesses Outcomes of a SWOT Analysis

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