Professional Documents
Culture Documents
5 Sem SFM 643 1
5 Sem SFM 643 1
5 Sem SFM 643 1
Strategy
A companys strategy consists of the
competitive moves, internal operating approaches, and action plans devised by management to produce successful performance. Strategy is managements game plan for running the business. Managers need strategies to guide HOW the organizations business will be conducted and HOW performance
Functional-Level Strategy Strategic Planning Process Strategic Planning Process SWOT Analysis External Sources of Information Internal Sources of Information Internal Strengths and Weaknesses