Area Manager Retail Sales

He consistently focuses on productivity of Working Capital and has to possess knowledge of costs or overheads of the product and the related statutory rules. He suggests system improvements for cost control and to improve service levels. He is responsible for support to other functions in his specific product area and has to implement and champion various marketing and retailing initiatives undertaken in the field. He has to have a working knowledge of sales management and a basic understanding of brand management and market development.

Brand Manager

He consistently focuses on productivity of Working Capital and has to possess knowledge of costs or overheads of the product and the related statutory rules. He suggests system-oriented improvements for cost control and to improve service levels. He is responsible for support to other functions in his specific product area and has to implement and champion various marketing and retailing initiatives undertaken in the field. He is responsible for developing the right marketing mix, achieving targets and designing marketing initiatives to generate or maintain demand. He develops and implements the brand communication package and advertising systems and is responsible for agency handling and accounting. He should be aware of the information systems involved in brand monitoring, possess market intelligence and focus on removing bottlenecks by improving the system. He should possess detailed knowledge of each market segment, their positioning and interpret consumer research findings to help in the commercialisation of New Product Introduction. He supports and participates in retailing, by increasing machine penetration, deciding the price, distribution and training, and monitors the installed machines (Dealer Tinting Systems) He should possess a basic understanding of sales management.

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