Scribd Logo
Upload

Welcome to Scribd!

  • 24 views

    BA 9223 - Marketing Management Recommended Reading From Kotler's Book For Syllabus Coverage

    Uploaded by

    rahulraghav
    This document provides a recommended reading from Philip Kotler's book for key topics in the BA 9223 Marketing Management syllabus. It lists the relevant chapters and page numbers to refer to for each unit of the syllabus, including definitions of marketing, the marketing environment, marketing strategy formulation, the marketing mix, consumer and industrial buyer behavior, and marketing research. Specific strategies like product planning, pricing, distribution, and integrated communications are referenced from chapters 12, 14, 15 and 18. Additional resources like presentations, articles and websites are also provided for supplemental learning.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    BA 9223 - Marketing Management Recommended Reading From Kotler's Book For Syllabus Coverage

    Uploaded by

    rahulraghav
    24 views4 pages
    This document provides a recommended reading from Philip Kotler's book for key topics in the BA 9223 Marketing Management syllabus. It lists the relevant chapters and page numbers to refer to for each unit of the syllabus, including definitions of marketing, the marketing environment, marketing strategy formulation, the marketing mix, consumer and industrial buyer behavior, and marketing research. Specific strategies like product planning, pricing, distribution, and integrated communications are referenced from chapters 12, 14, 15 and 18. Additional resources like presentations, articles and websites are also provided for supplemental learning.

    Original Description:

    Original Title

    Recommended Reading

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    XLSX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document provides a recommended reading from Philip Kotler's book for key topics in the BA 9223 Marketing Management syllabus. It lists the relevant chapters and page numbers to refer to for each unit of the syllabus, including definitions of marketing, the marketing environment, marketing strategy formulation, the marketing mix, consumer and industrial buyer behavior, and marketing research. Specific strategies like product planning, pricing, distribution, and integrated communications are referenced from chapters 12, 14, 15 and 18. Additional resources like presentations, articles and websites are also provided for supplemental learning.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    24 views4 pages

    BA 9223 - Marketing Management Recommended Reading From Kotler's Book For Syllabus Coverage

    Uploaded by

    rahulraghav
    This document provides a recommended reading from Philip Kotler's book for key topics in the BA 9223 Marketing Management syllabus. It lists the relevant chapters and page numbers to refer to for each unit of the syllabus, including definitions of marketing, the marketing environment, marketing strategy formulation, the marketing mix, consumer and industrial buyer behavior, and marketing research. Specific strategies like product planning, pricing, distribution, and integrated communications are referenced from chapters 12, 14, 15 and 18. Additional resources like presentations, articles and websites are also provided for supplemental learning.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 4

    BA 9223 - Marketing Management Recommended Reading from Kotler's Book for Syllabus Coverage

    Kotler 13 e Pages Unit Topic Chapter From To I Marketing- Definition -Conceptual Framework 1 2 31 Marketing Environment - internal & External 3 60 85 Interface with other functional areas -Production,Finance,Human Resource Management , Information System Marketing in a global environment Prospects and challenges Marketing Strategy Formulation Key Drivers of Marketing Strategies Strategies for Industrial Marketing Strategies Consumer Marketing Strategies for Services Marketing Competitor Analysis Analysis of consumer Markets Analysis of Industrial Markets Strategic Marketing Mix Components * Product Planning & Development Product Life Cycle New Product Development& Management Market Segmentation Targeting &Positioning Channel Management Advertising & Sales Promotion Pricing Objectives, Policies and Methods Understanding Individual Buyer Behavior, Influencing factors,Buyer Behavior models Understanding Industrial Buyer Behavior Building &measuring customer satisfaction, Customer Relationship Management, Customer Acquisition, Retaing and Defection Marketing Information System Research Process - Cocepts & Applications Applicationa - Product- AdvertisingPromotion - Consumer Behavior-Retail Research Cutomer Driven Organization Cause Related Marketing 22 628 630 21 2 2 7 6 13 9 6 7 12 11 20 8 11 15 18 14 6 7 5 3 4 582 32 32 172 142 336 225 142 172 307 280 549 198 280 401 484 366 142 172 114 60 86 611 60 60 197 171 347 247 171 197 335 305 581 223 305 429 515 399 171 197 141 85 113 7 264 Paul Baines etal Pages Chapter From

    II

    III

    IV

    134

    86

    113

    Ethics in Marketing Online Marketing Trends 15 424 429

    20

    788

    * Refer to Product Strategy, Pricing Strategy, Distribution Strategy and integrated communication strategy covered in Chapters 12,14, 15 and 18 of Philip Kotler

    ul Baines etal Pages To

    Title of Resource Uploaded in GARC

    Useful Websites

    Marketing Management Basic Cocepts - CH01 Ppt 312

    1.Models of Consumer Behavior jpg 2.Contemporary Models pdf 1.Customer Profitability and Life Time Value pdf 2.Co-opting Customer Competence pdf

    169

    1. Cusomer Driven Organization Ppt 2.The capabilities of a market driven organization 3.Creating a market driven organization

    824 1. Online Stores pdf 2.FDP -Marketing Management pdf

    www.ebay.in

    You might also like