Act 1

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Direction: You have 30 minutes to answer these following questions. 1.

Make a list of at least 12 services that you have used during the past month. - Categorize them by type of services - In which instances could you have avoided visiting the service factory and instead obtained service at arms length? Comment - How did other customers affect your own service experiences- either positively or negatively? 2. What are differences between goods and services? What are implications for each of difference? Explain.

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