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  • Britannia, Parle and ITC

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    Pritam Warudkar
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    Britannia, Parle, and ITC are the top 3 players in India's biscuit market, which is dominated by price-conscious consumers. Cadbury will face challenges entering the market and competing with these established brands. To be successful, Cadbury will need to carefully analyze the biscuit market and competitors, and run effective marketing campaigns tailored for Indian customers.

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    Britannia, Parle, and ITC are the top 3 players in India's biscuit market, which is dominated by price-conscious consumers. Cadbury will face challenges entering the market and competing with these established brands. To be successful, Cadbury will need to carefully analyze the biscuit market and competitors, and run effective marketing campaigns tailored for Indian customers.

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    4 views1 page

    Britannia, Parle and ITC

    Uploaded by

    Pritam Warudkar
    Britannia, Parle, and ITC are the top 3 players in India's biscuit market, which is dominated by price-conscious consumers. Cadbury will face challenges entering the market and competing with these established brands. To be successful, Cadbury will need to carefully analyze the biscuit market and competitors, and run effective marketing campaigns tailored for Indian customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as RTF, PDF, TXT or read online from Scribd
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    It won't be easy for the world's largest selling biscuit to attract price-obessed Indian consumers, feel industry experts.

    -Analyse biscuit market, top 3 players in this market and cadbury - marketing campaigns of each. Top 3 palyers - Britannia , Parle and ITC

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