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    Gantt Chart - RP Strategy

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    Saravanakumar Ramasamy
    The document outlines a marketing plan for a renewable power (RP) study and product launch from May to July 2011. Key activities include: 1. Conducting market research and customer mapping to inform a seeding strategy and identify target customers. 2. Developing an RP commercial package addressing reliability, performance guarantees, and after-sales support to build brand awareness, confidence, and trial among target accounts. 3. Conducting driver training, product demonstrations, plant visits, and customer meetings across regions of India in May through July to launch the RP product.

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    Gantt Chart - RP Strategy

    Uploaded by

    Saravanakumar Ramasamy
    18 views3 pages
    The document outlines a marketing plan for a renewable power (RP) study and product launch from May to July 2011. Key activities include: 1. Conducting market research and customer mapping to inform a seeding strategy and identify target customers. 2. Developing an RP commercial package addressing reliability, performance guarantees, and after-sales support to build brand awareness, confidence, and trial among target accounts. 3. Conducting driver training, product demonstrations, plant visits, and customer meetings across regions of India in May through July to launch the RP product.

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    Gantt Chart_RP Strategy

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    The document outlines a marketing plan for a renewable power (RP) study and product launch from May to July 2011. Key activities include: 1. Conducting market research and customer mapping to inform a seeding strategy and identify target customers. 2. Developing an RP commercial package addressing reliability, performance guarantees, and after-sales support to build brand awareness, confidence, and trial among target accounts. 3. Conducting driver training, product demonstrations, plant visits, and customer meetings across regions of India in May through July to launch the RP product.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xls, pdf, or txt
    18 views3 pages

    Gantt Chart - RP Strategy

    Uploaded by

    Saravanakumar Ramasamy
    The document outlines a marketing plan for a renewable power (RP) study and product launch from May to July 2011. Key activities include: 1. Conducting market research and customer mapping to inform a seeding strategy and identify target customers. 2. Developing an RP commercial package addressing reliability, performance guarantees, and after-sales support to build brand awareness, confidence, and trial among target accounts. 3. Conducting driver training, product demonstrations, plant visits, and customer meetings across regions of India in May through July to launch the RP product.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xls, pdf, or txt
    of 3

    BF

    Sr No
    1

    May-11

    Jun-11

    Jul-11

    Activity
    RP Study and market mapping

    Output Desired
    To understand the segmeng so that arrive a Seeding strategy. List out target customers.

    Resp
    RSM / PSM / HQ

    Plan-->
    Plan Actual

    WK 1 WK 2 WK 3 WK 4 WK 5 WK 1 WK 2 WK 3 WK 4 WK 5 WK 1 WK 2 WK 3 WK 4 WK 5

    Stat Rem us arks

    RP product and comercial package

    To address * Reliability expectations of the customer (100% uptime guarantee) * To assure performance (10% better KMPL, better aggregare life) * 3 years LCP at site support with dedicated after market RM/HQ resource * MVC of 1.5 lacs discount + 10.20 tyres + Wsusp + Driver incentive for first 6 months * Resale facilitation/support Brand building Product awareness and give touch & feel Brand building and confidence building Show case the product and startegy Brand building and confidence building PSM PSM PSM PSM PSM

    Plan

    Actual

    2 3 4 5 6

    Driver training for the targetted acoounts Demo of 20.15 UPG Plant visit of target customers RP Customer meet at Madurai and Sivakasi and Mega launch Mechanics Training

    Plan Actual Plan Actual Plan Actual Plan Actual Plan Actual

    Region North

    East

    Central

    West

    South

    Location Lucknow Delhi Jaipur Chandigarh Kolkatta Bhubaneshwar Nagpur Raipur Indore Bhopal Surat Mumbai Pune Ahmedabad Vadodara Chennai Bangalore Hyderabad Cochin

    Training Done May May June Done May May May June April 22th April May May June June Done Done May Done

    Launch May 25th April May June May May May May June June 23th April May May June June June April May June

    AGM Operators Date

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