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  • Century Store

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    Sachin Yadav
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    The document outlines a plan to open a retail store called Century Store. It will offer a wide range of merchandise at reasonable prices and aims to earn a healthy profit within a year. The startup expenses are estimated to be Rs. 56,500. The store will be staffed by a manager, department managers, supervisors, customer service representatives, and cashiers. Marketing strategies include introductory discounts, web and social media advertisements, radio ads, and special discounts on festive occasions to promote the new store.

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    The document outlines a plan to open a retail store called Century Store. It will offer a wide range of merchandise at reasonable prices and aims to earn a healthy profit within a year. The startup expenses are estimated to be Rs. 56,500. The store will be staffed by a manager, department managers, supervisors, customer service representatives, and cashiers. Marketing strategies include introductory discounts, web and social media advertisements, radio ads, and special discounts on festive occasions to promote the new store.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    38 views17 pages

    Century Store

    Uploaded by

    Sachin Yadav
    The document outlines a plan to open a retail store called Century Store. It will offer a wide range of merchandise at reasonable prices and aims to earn a healthy profit within a year. The startup expenses are estimated to be Rs. 56,500. The store will be staffed by a manager, department managers, supervisors, customer service representatives, and cashiers. Marketing strategies include introductory discounts, web and social media advertisements, radio ads, and special discounts on festive occasions to promote the new store.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 17

    CENTURY STORE

    Presented by : Pranav Singh - B41 Priyanka Yadav B42 Punhar Chopra B43 Rashmi Shankar B44 Ranveer Shinde B45 Richa Sharma B46 Sachin Yadav B48 Safal Acharya B49 Saket Singh B50

    OBJECTIVE & PLAN


     Wide range of merchandise at reasonable prices  Healthy profit margin within a year  Strive to be an active participant in the industry and gain good knowledge to facilitate re-investment

    FINANCE

    COST ANALYSIS
    Labor costs Utility costs Advertising Emergency
    Payrolls and Wages Bonuses Electricity Rent Storage Billboards Brochures Newspaper advert Robbery Lower than expected revenue Fire

    STARTUP EXPENSES
    Startup Expenses (Rs)

    10000 3500 3000 1500 4500 30000

    2000

    Deposit for location Rent Telephone Credit card machine Permits Insurace (6 months) Advertising Inventory

    10000

    Total startup expenses = 56500

    HUMAN RESOURCES

    HUMAN RESOURCE
     Store Manager 1 + 0  Dept. Manager 2 + 1  Supervisor 2 +1  CSRs 6 + 2  Cashiers 2 + 1  Cleaners & Maintenance outsourced

    HUMAN RESOURCE DEVELOPMENT


     All staff to have required qualifications, experience and

    skill sets as necessary


     Role specific training to be tailored for each of the staff

    members
     The performance of each staff to be monitored

    continuously and guidance to be provided as required

    OPERATION

    PRODUCT OFFERING
     Processed & packaged foods  Kitchen utensils / equipments  Home care products  General purpose products

    PRODUCT OFFERING(contd..)
     Stationery Files, pens, etc.  Toys  Toiletries  Gift Items

    SUCCESS PARAMETERS
     Broad range of products  Encourage customer input and feedback  Excellence in customer service  Discontinued lines, seconds, etc. that cannot be sold to the usual customers

    MARKETING

    PROMOTIONAL STRATEGY
    The biggest challenge : How to build store sales without going broke in the process.  Introductory discount
     Web advertisement and online Shopping  Hoarding

    PROMOTIONAL STRATEGY(contd..)
     Facebook page  Radio advertisement  Major discount on festive occasion  Distributing pamphlet and special discount to college students

    PROMOTIONAL STRATEGY(contd..)
     Membership card  Variety of products  Combinational offer  Customer oriented store

    THANK YOU

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