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Er... What Exactly Is An Er... What Exactly Is An Agency? Agency?
Er... What Exactly Is An Er... What Exactly Is An Agency? Agency?
The functions of an advertising agency: To accelerate economic growth and create public awareness
To provide a total, professional, experienced service which is very personal in its nature To take the advertiser's message and convert it into an effective and memorable communication
An advertising agency is a firm that specialises in the creation, design and placement of advertisements, and in the planning and execution of promotional campaigns for products and services of their clients.
Advertising is required because it explains complex issues in ways that are interesting, easy to understand and meaningful. Fact: Advertising can never succeed in selling something which the public will not accept.
Account Executive
Account Planner
Research
Insight
Creative Brief
Creative Director
Campaign
befriend, but is open to all. Brands are powerful. It can influence someone to buy into its personality rather than the product. Brands are consistent. They need to talk the same language across all communication.
the companys message and value. Step 3: Marketing the image. How aggressively can the word be spread? The advertising campaign needs to establish the image.
Simply put, a brand is a set of associations: That is related to a brand or company name That has a special place in consumers memory That helps the consumer understand the following:
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Efforts need to be taken to fashion an image around the brand that is not only consistent with its core benefits but one that also credibly promises to bring about excitement and satisfaction to the consumer.
Step 4: Living the message. Is the message real? Can the consumer identify with it? Is the promise being delivered? Does the consumer expectation meet satisfaction on usage or association with the brand?
- Why it is potentially relevant to them - How it is different or similar to other products made by the firm - How it is similar or different from competitor's products
"Break ke baad!"
Advertising in India
Family Planning is the most successful campaign for a social cause by any advertising agency.
The Balbir Pasha campaign did wonders to spread awareness about the problem. Since the inception of the the advertising agencies they have donated crores of rupees worth of time and services to make the crusade a success.
Brand India
constantly improving at the grassroots level.
The role of advertising here is of supreme importance. Literacy is on the rise and more and more of the middle class are being exposed to the wonders of modern living. Almost simultaneously, the banking and financial sector continues to bolster the economy with products and services that are beneficial to the rising needs of the working class. The urban population, meanwhile, is displaying an evolved sensibility that's more attuned to that of the global citizen. It is in this way that advertising agencies help the Government to take care of its various agendas across the length and the breadth of the country. This is how they help a nation get rid of illiteracy, hunger and unemployment. This is how they build a nation.
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A K & I Advertising Pvt. Ltd. Advertising Avenues Advertising & Marketing Associates Advertising & Sales Promotion Company Adwit (India) Pvt. Ltd. Akshara Advertising Ambience Publicis Advertising Pvt. Ltd. Ankur Media Pvt. Ltd. Anugrah Madison Advertising Pvt. Ltd. Avishkar Advertising Services B Y Padhye Publicity Pvt. Ltd. Bates India Pvt. Ltd. BEI Confluence Communication Ltd. Bidhan Advertising & Marketing Pvt. Ltd. Brand David Communications Pvt. Ltd. Canco Advertising Pvt. Ltd. Capital Advertising Pvt. Ltd. Catalyst Advertising & Marketing Pvt. Ltd. Contract Advertising (India) Pvt. Ltd. Cornerstone Communications Pvt. Ltd. Crayons Advertising Ltd. DaCunha Communications Pvt. Ltd. Dattaram Advertising Pvt. Ltd. Dentsu Communications Pvt. Ltd. Dentsu Marcom Pvt. Ltd. Equus Advertising Company Ltd. Euro RSCG Advertising Pvt. Ltd. Everest Brand Solutions Pvt. Ltd. FCB-Ulka Advertising Pvt. Ltd. The Flagship Advertising Pvt. Ltd. Fusion Advertising Services Grey Worldwide (India) Pvt. Ltd. Impressions Advertising Pvt. Ltd. Inter Publicity Pvt. Ltd. Interface Communications Pvt. Ltd. JWT Jaya Advertising Pvt. Ltd. Jaytiyaar Services L A Advertisers Leo Burnett Lintas India Pvt. Ltd.
Madison Communications Pvt. Ltd. Magnum Intergrafiks Pvt. Ltd. Mass Marketing & Advertising Services Pvt. Ltd. McCann-Erickson India Ltd. Mechanix Marketing Associates Mindset: E.Y.W Advertising Pvt. Ltd. Mudra Communications Pvt. Ltd. Multimedia Aquarius Pvt. Ltd. National Publicity Service Navnitlal & Co. Network Advertising Pvt. Ltd. Newfields Advertising Pvt. Ltd. Ogilvy & Mather Ltd. Overture Communications Pvt. Ltd. Parichay Advertising Pen A Trait Communications (India) Pvt. Ltd. Percept H Pvt. Ltd. Pinnacle Advertising Pvt. Ltd. Prem Associates Advertising & Marketing Pressman Advertising & Marketing Ltd. Publicis (India) Communications Pvt. Ltd.
Quadrant Communications Ltd. R K Swamy BBDO Pvt. Ltd. Radeus Advertising Pvt. Ltd. Raka Advertising & Marketing Pvt. Ltd. Rashtriya Advertising Agency Ratan Batra Pvt. Ltd. Rediffusion-DY&R Pvt. Ltd. Roger Pereira Communications Pvt. Ltd. Saatchi & Saatchi Pvt. Ltd. Sai Advertisers Seasons Advertising Associates Shantilal G Shah & Co. Situations Advertising & Marketing Services Pvt. Ltd. Standard Publicity Pvt. Ltd. Sunflower Marketing & Advertising 3 Brothers & Fils TBWA Anthem Pvt. Ltd. Triton Communications Pvt. Ltd. TV Ads Vidit Advertising
Advertising Agencies Association of India 35, Maker Tower 'F', 3rd Floor, Cuffe Parade, Mumbai 400 005. Tel: (022) 2218 2164 / 2218 7609 Fax: (022) 2218 9590 Email: aaai@vsnl.com www.aaaindia.org