Mass Media

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Mass Media

 Embraces a variety of means of communication that reach and influence large


numbers of people.

 It includes:  Print media  Radio  Television  Movies

and involved the gathering, transmission, and distribution of news, information, messages, signals, and all forms of written, oral, visual communications and other electronic means (such as Internet).

 Functions as socializing agent:


1. they inform us about events 2. they introduce us to variety of people 3. they provide us different viewpoints on current issues. 4. they make us aware of products and services. 5. they entertain us.

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