JOHNSON AND JOHNSON BABY SOAP

Factors affecting demand and supply

GROUP- 8
Rajarameez M D Vinyak.B Chetan Mukthr ahmed Kotreshappa MBA10001032 MBA10001056 MBA10001008 MBA10001044 MBA10001020

CONTENTS

Introduction Findings of the survey Factors affecting demand and supply EOD

INTRODUCTION TO THE PRODUCT

Baby soap 30gms to 150gms Rs 10 to 43. Basic, Blossom and Milk

FINDINGS OF THE SURVEY

Satisfaction level of customers

CONT

Less competitors No retailers are keeping other baby soaps. Awareness of the product Quality

FACTORS INFLUENCING DEMAND AND

SUPPLY
Population Competitor Quality Availability Promotion Utility Product

of the product

awareness

ELASTICITY OF DEMAND

Information from the Johnson & Johnson distributor for Dharwad is as given below

01/01/09 to 30/09/2009 Grams 30 50 75 100 150 Blossom75 Milk75 price 10 15 25 31 43 27 27 sold 3469 12763 6590 1713 666 1950 747

01/01/10 to 30/09/2010 Price 10 16 27 35 43 30 27 sold 4518 20864 9795 1801 562 2311 622

For 30gms:
% change in price= 0 % change in quantity= 30.2% EOD=infinite

p 10

3469

4518 Q

For 50gms
% change in price= 6.66% % change in quantity= 63.47% EOD=9.5205

16 P 15

12763 Q

20864

For 75gms
% change in price= 8% % change in quantity= 43.63% EOD=5.453

27 P 25

6590 Q

9795

For 100gms
% change in price= 12.9% % change in quantity= 5.13% EOD=0.3981

35 P 31

1713 1801 Q

For 150gms:
% change in price= 0 % change in quantity= 15.6% EOD=infinite

p 43

550

650 Q

For Blossom 75gms

% change in price= 11.11% % change in quantity= 18.51% EOD=1.6659

30 P 27

1950

2311 Q

For milk 75gms:

% change in price= 0 % change in quantity= 16.7% EOD=infinite

p 27

622

747 Q

CONCLUSION:
Hence we can conclude that the stated factors plays crucial role in demand and supply of Johnson and Johnson baby soap

THANK YOU QUERIES.?