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    Surf Excel New

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    Divyaa Singh
    Surf Excel - Brand Consolidation Strategy - Change from Rational Appeal to Emotional Appeal Marketing messages Eg. Sasti cheez or achchi cheez me farak hota hai to Daag Dhoondthe Reh Jaaonge to Daag Acche Hain Rating 7 / 6 Observation Surf Final Rating 51 / 40 - Experienced Player - Competitive Advantage with well laid distribution and retail network - Innovative advertising approaches.

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    Surf Excel New

    Uploaded by

    Divyaa Singh
    28 views5 pages
    Surf Excel - Brand Consolidation Strategy - Change from Rational Appeal to Emotional Appeal Marketing messages Eg. Sasti cheez or achchi cheez me farak hota hai to Daag Dhoondthe Reh Jaaonge to Daag Acche Hain Rating 7 / 6 Observation Surf Final Rating 51 / 40 - Experienced Player - Competitive Advantage with well laid distribution and retail network - Innovative advertising approaches.

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    Surf Excel - Brand Consolidation Strategy - Change from Rational Appeal to Emotional Appeal Marketing messages Eg. Sasti cheez or achchi cheez me farak hota hai to Daag Dhoondthe Reh Jaaonge to Daag Acche Hain Rating 7 / 6 Observation Surf Final Rating 51 / 40 - Experienced Player - Competitive Advantage with well laid distribution and retail network - Innovative advertising approaches.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    28 views5 pages

    Surf Excel New

    Uploaded by

    Divyaa Singh
    Surf Excel - Brand Consolidation Strategy - Change from Rational Appeal to Emotional Appeal Marketing messages Eg. Sasti cheez or achchi cheez me farak hota hai to Daag Dhoondthe Reh Jaaonge to Daag Acche Hain Rating 7 / 6 Observation Surf Final Rating 51 / 40 - Experienced Player - Competitive Advantage with well laid distribution and retail network - Innovative advertising approaches.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 5

    Surf Excel

    Presented By Gaurav Deshmukh

    Fact file of Surf Excel


    1996 Surf Excel launched. Ad Campaign Jaise bhi Daag ho, Surf Excel hai na 2003 Surf Excel Quick wash launched Ad campaigns on Shortage of water across country 2005 Ad Campaign Daag Acche hai na .

    Advertising strategies
    Surf Excel - Brand Consolidation Strategy - Change from Rational Appeal to Emotional Appeal Marketing messages Eg. Sasti cheez or achchi cheez me farak hota hai to Daag Dhoondthe Reh Jaaonge to Daag Acche Hain
    Rating 7/6

    Observation
    Surf
    Final Rating 51/40

    - Experienced Player - Competitive Advantage with well laid distribution and retail network - Innovative advertising approaches

    Thank You

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