Scribd Logo
Upload

Welcome to Scribd!

  • Changing Trends in Indian Advertisement

    Uploaded by

    Anand Jha
    13 views16 pages
    The document discusses changing trends in Indian advertising over time. In the 1960s, advertising focused on mass promotion and informing consumers about products. Media expanded in the 1970s allowing for more targeted rural and lifestyle marketing. Color television was introduced in the 1980s, bringing more creative advertising techniques. The 1990s saw the rise of satellite television, direct marketing, and brand building campaigns. More recent advertising emphasizes online engagement through social media, mobile ads, and soliciting consumer feedback to tailor messages.

    Original Description:

    Original Title

    Changing

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    ODP, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses changing trends in Indian advertising over time. In the 1960s, advertising focused on mass promotion and informing consumers about products. Media expanded in the 1970s allowing for more targeted rural and lifestyle marketing. Color television was introduced in the 1980s, bringing more creative advertising techniques. The 1990s saw the rise of satellite television, direct marketing, and brand building campaigns. More recent advertising emphasizes online engagement through social media, mobile ads, and soliciting consumer feedback to tailor messages.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as ODP, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as odp, pdf, or txt
    13 views16 pages

    Changing Trends in Indian Advertisement

    Uploaded by

    Anand Jha
    The document discusses changing trends in Indian advertising over time. In the 1960s, advertising focused on mass promotion and informing consumers about products. Media expanded in the 1970s allowing for more targeted rural and lifestyle marketing. Color television was introduced in the 1980s, bringing more creative advertising techniques. The 1990s saw the rise of satellite television, direct marketing, and brand building campaigns. More recent advertising emphasizes online engagement through social media, mobile ads, and soliciting consumer feedback to tailor messages.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as ODP, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as odp, pdf, or txt
    of 16

    Changing Trends in Indian Advertisement

    Presented By: Aman Nath Sinha Jyanti Amanpreet Kaur Anand Abhishek

    What is Advertisement?

    Advertising is about striking the right note on those chords of the brain that most often are in sync with the heart.

    Types of Ads

    Product Promotion ( Hamara Bajaj) Theme Promotion (Kuch Mitha Ho Jaye) Social Messages promotion ( Do Boond Jindgi Ke)

    Changing Trends
    Indian advertising has revolutionized from age-old advertising trends to latest innovative trends.

    1960

    1960

    Mass Promotion Advertising in thought and content Marketing orientation Informative ads only Photography find increasing use Social marketing Radio as major media for ads Newspapers cover little space for ads

    1970's

    Media boom Special magazines. Lifestyle studies, positioning Rural marketing

    Motive behind ADS in 60's & 70's

    Introduction of Products only No new experiments Limited customers to target

    Indianisation of western advertising

    Color TV introduced

    1980
    Radio Commercial introduced Color Printing more popular

    10

    1990's

    Emphasis on Direct marketing Satellite TV CNN 1st channel to be beamed to India Star n Zee bouquet DD Metro to counter satellite channels Emphasis on Brand Equity Internationalisationof Advertising Movie channels and pay channels
    11

    Features of Ads in 1990's


    More emphasis on Brand Ambassadors Experiments started with efficiency of Ads A large Population was felt as boon for the time

    12

    2000

    Net Advertising The role of the advertising agency changing to that of a marketing consultant. Opinion polls, television Rating techniques and Audience profiling Specific targeting of niche customers. Shorter, smarter, and wittier advertisements

    13

    Problem Solution based Ads


    Don,t want a Heart AttackBuy Saffola Don,t want a tensed lifeBuy ICICI LIFE POLICY Tricks to impress your G.F.--Drink Sprite Want to become successful Use Fair & Love Looking for life partner Log in to Bharat matrimony

    14

    Recent Trends in Advertisements

    FEEDBACK ABOUT PRODUCTS ONLINE SURVEYS MOBILE ADVERTISEMENTS ADVERTISEMENTS THROUGH MAILS

    15

    Thank you

    16

    You might also like