Scribd Logo
Upload

Welcome to Scribd!

  • 31 views

    Razor Fish Process

    Uploaded by

    Mark Williams
    The Razorfish process has 6 stages: 1) Evaluate to define needs, priorities, and recommendations. 2) Clarify objectives, audiences, branding, and roles. 3) Architect to design information architecture and visual language. 4) Design through iterative sessions to a prototype. 5) Implement by building, testing, and integrating the final product. 6) Enhance by reviewing performance and developing an enhancing strategy plan. Key documents are produced at each stage and signed off by clients and solutions managers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Razor Fish Process

    Uploaded by

    Mark Williams
    31 views1 page
    The Razorfish process has 6 stages: 1) Evaluate to define needs, priorities, and recommendations. 2) Clarify objectives, audiences, branding, and roles. 3) Architect to design information architecture and visual language. 4) Design through iterative sessions to a prototype. 5) Implement by building, testing, and integrating the final product. 6) Enhance by reviewing performance and developing an enhancing strategy plan. Key documents are produced at each stage and signed off by clients and solutions managers.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The Razorfish process has 6 stages: 1) Evaluate to define needs, priorities, and recommendations. 2) Clarify objectives, audiences, branding, and roles. 3) Architect to design information architecture and visual language. 4) Design through iterative sessions to a prototype. 5) Implement by building, testing, and integrating the final product. 6) Enhance by reviewing performance and developing an enhancing strategy plan. Key documents are produced at each stage and signed off by clients and solutions managers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    31 views1 page

    Razor Fish Process

    Uploaded by

    Mark Williams
    The Razorfish process has 6 stages: 1) Evaluate to define needs, priorities, and recommendations. 2) Clarify objectives, audiences, branding, and roles. 3) Architect to design information architecture and visual language. 4) Design through iterative sessions to a prototype. 5) Implement by building, testing, and integrating the final product. 6) Enhance by reviewing performance and developing an enhancing strategy plan. Key documents are produced at each stage and signed off by clients and solutions managers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 1

    Razorfish Process

    Evaluate
    Definition of: Needs Priorities Timeframe Strategy Recommendations

    Clarify
    Definition of: Business objectives Target audience Branding and Identity Marketing and Promotion Competitive information Industry dynamics Client and Razorfish roles and responsibilities Timeline and Project plan > Requirements document > Workplan

    Architect
    Interpretation of requirements. Design exploration by team. Creation of: Information Architecture Navigation User Paths Visual Language Design Direction Technology overview and constraints

    Design
    1. 3 Iterative review/exploration sessions on design direction. Develop final interface design. Develop and test functional prototype. Finalize technical design. Create implementation and test plan.

    Implement
    1. 2. 3. 4. 5. Build final product Quality Assurance Test Integrate Document

    Enhance
    1. 2. 3. Review solution and collect feedback. Analyze performance Develop Enhancing Strategy plan.

    2. 3. 4. 5.

    > Capabilities > Engagement letter to begin Clarify > Proposal

    > Specification document > Demo/presentation

    > Interface design > Technical Design Document > Functional Prototype > Implementation and test plan > Marketing/Promotional Strategy

    > Final Product > Style Guides

    > Team and client feedback summaries > Client post mortem > Enhancing Strategy plan > Performance analysis

    New Business

    Solutions management

    Clients must sign off all client deliverables Solutions manager must approve all internal deliverables

    You might also like