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    Decisions For Period 2011

    Uploaded by

    Kumar Sonu Rajan
    The document outlines the marketing, operations, design, finance, and investment decisions made by Highland Bikes for their Adv3 bike model in 2011. It shows they allocated $7.6 million to advertising, $1.8 million to PR, and will produce 23,800 units. They will advertise most heavily on TV, the internet, and magazines. Operations decisions include maintaining a workforce of 25,000, purchasing 25,000 production units, and allocating funds to quality control programs. Financially, no new equity or debt was raised, $916,966 was repaid in long term debt, and $1.9 million was allocated to investor relations.

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    Decisions For Period 2011

    Uploaded by

    Kumar Sonu Rajan
    6 views3 pages
    The document outlines the marketing, operations, design, finance, and investment decisions made by Highland Bikes for their Adv3 bike model in 2011. It shows they allocated $7.6 million to advertising, $1.8 million to PR, and will produce 23,800 units. They will advertise most heavily on TV, the internet, and magazines. Operations decisions include maintaining a workforce of 25,000, purchasing 25,000 production units, and allocating funds to quality control programs. Financially, no new equity or debt was raised, $916,966 was repaid in long term debt, and $1.9 million was allocated to investor relations.

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    D_2011

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    The document outlines the marketing, operations, design, finance, and investment decisions made by Highland Bikes for their Adv3 bike model in 2011. It shows they allocated $7.6 million to advertising, $1.8 million to PR, and will produce 23,800 units. They will advertise most heavily on TV, the internet, and magazines. Operations decisions include maintaining a workforce of 25,000, purchasing 25,000 production units, and allocating funds to quality control programs. Financially, no new equity or debt was raised, $916,966 was repaid in long term debt, and $1.9 million was allocated to investor relations.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    6 views3 pages

    Decisions For Period 2011

    Uploaded by

    Kumar Sonu Rajan
    The document outlines the marketing, operations, design, finance, and investment decisions made by Highland Bikes for their Adv3 bike model in 2011. It shows they allocated $7.6 million to advertising, $1.8 million to PR, and will produce 23,800 units. They will advertise most heavily on TV, the internet, and magazines. Operations decisions include maintaining a workforce of 25,000, purchasing 25,000 production units, and allocating funds to quality control programs. Financially, no new equity or debt was raised, $916,966 was repaid in long term debt, and $1.9 million was allocated to investor relations.

    Copyright:

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    of 3

    Page 1 of 3

    Decisions for Period 2011


    2011 S1 - BSM374 - World 1 - Highland Bikes - Period 2011

    -----------------------------------------------------------PRODUCT DECISIONS
    -----------------------------------------------------------Brand Advertising

    $1,100,000

    Product

    Adv3

    State
    Design Project Name
    Retail Price
    Advertising Expenditure
    PR Expenditure
    PlannedProduction (Units)
    Finished Goods Inventory (Weeks)

    Normal
    Adv3Proj
    $1,900
    $7,600,000
    $1,800,000
    23,800
    4

    -----------------------------------------------------------PRODUCT MEDIA PROMOTION DECISIONS


    -----------------------------------------------------------Product
    Media
    Product Advertising
    Product PR

    Adv3
    TV
    $3,300,000
    $500,000

    Adv3
    Internet
    $1,300,000
    $250,000

    Adv3
    Magazines
    $3,000,000
    $1,050,000

    -----------------------------------------------------------DISTRIBUTION DECISIONS
    ------------------------------------------------------------

    Extra Support
    Retail Margin

    Bike Shops
    $100,000
    25%

    Sports Stores
    $100,000
    25%

    Department Stores
    $100,000
    25%

    -----------------------------------------------------------OPERATIONS DECISIONS
    -----------------------------------------------------------Responsiveness
    WorkforceSize
    Increase
    Decrease
    Plant
    SCU Purchased
    SCU Sold

    100
    0
    25,000 SCU
    0 SCU

    https://websim1.smartsims.com/6515/?action=report&menu=DecisionReports&rep=MBF... 04/05/2011

    Page 2 of 3

    Process
    Batch Size
    Setup Time Reduction Expenditure
    Supplier Relations Expenditure
    Raw Material Stock (weeks)
    Quality
    AverageSalary
    Training Hours
    Maintenance Expenditure
    Quality Systems
    Proportion Inspected

    1,000
    $450,000
    $750,000
    3

    $25,000
    40
    $1,500,000
    $1,000,000
    20%

    -----------------------------------------------------------DESIGN & DEVELOPMENT DECISIONS


    -----------------------------------------------------------Project Name
    Design Goals:
    Style/Design
    Technical Specs
    Prime Cost
    Expenditure

    Easy Bike
    41.00
    5.00
    $30.00
    $1,000,000

    -----------------------------------------------------------FINANCE DECISIONS
    -----------------------------------------------------------Equity
    Equity Raised
    Equity Repurchased
    Dividend Per Share
    Debt
    LT Debt Raised
    LT Debt Repaid
    Debt to Owner Raised
    Debt to Owner Repaid
    Interest Rate on Debt to Owner
    Investor PR
    Investor PR

    $0
    $1,088,110
    $0.00
    $0
    $916,966
    $0
    $0
    0%
    $1,900,000

    -----------------------------------------------------------SHARE INVESTMENT DECISIONS


    -----------------------------------------------------------Takeovers & Sales

    Capital Transfers

    https://websim1.smartsims.com/6515/?action=report&menu=DecisionReports&rep=MBF... 04/05/2011

    Page 3 of 3

    -----------------------------------------------------------------------------------------------------------------------

    https://websim1.smartsims.com/6515/?action=report&menu=DecisionReports&rep=MBF... 04/05/2011

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