Professional Documents
Culture Documents
H Iphone
H Iphone
Smart Phone
Apple iPhone
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Smart Phone iPod (Widescreen) Wireless Internet Communication Device PDA Computer (OS X) Camera
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iPod (Widescreen)
Videos Songs
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Touch Controls 3.5 inch screen iPod with touch screen controls
TI
Movie Previews
Internet email
Widget Applications
Bluetooth stock quotes sports scores weather reports traffic updates GSM
Cingulars EDGE
Apples OS X running Widgets Java based software PDA features: appoint calendars, contact lists, photos, emails and documents Built-in camera takes pictures at 2 MB resolution that can be stored in 4 GB or 8 GB flash memory
Technical Specifications
Screen size Screen resol tion Inp t metho peratin s stem Stora e SM ireless ata amera atter Talk / i eo / ro sin - p to udio pla ack p to 6 hours Qua - an (MHz: i- i ( . / )+ ,9 , or , 9 ) lti-to ch S . inches at 6 ppi
imensions ei ht
. x . x . 6 inches /
x6 x
.6mm rams
. ounces /
iPhone Design
Audio
3.5-inch touch screen display Built-in speaker Finger commands interface Bluetooth (stereo) transmission 25,000 pi els per inch resolution Ambient light sensor
Software OS X Capabilities
Full OS X Multi Tasking Networking Syncing Low Power Security Video Cocoa Core Animation Graphics Audio Widgets Applications
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QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture.
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iPhone
E 2
Moto
Comple
Blackberry
Treo
Easy To Use
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Customer segments
iPhone has features that appeal to mass consumer market However, sales will be gated by network and price
Pricing
Skimming strategy Typically cell phone prices drop rapidly E pect Apple prices to fall slowly
Product
Distribution
Restricted availability to Cingular and Apple stores New iPhones will open channels & drive sales
Promotions
Cingular customers Cingular subscribers with iPod Cingular subscribers with iPod
Uptake rate from Cingular iPod customers in 1st year 50% assumption Est. uptake by Cingular iPod customers in 1st year 8.7m
World Sales
Millions of Units
Analyses
Threat of substitutes
SWOT Analysis
strengths
Style/Brand Sensors User base Rich UI Hype No UMTS First mover
weaknesses
High price / high end
Missing features
Migrate people to Apple Port e isting apps New social device Distribute iTunes content
opportunities
threats
Recommendations
Open up the OS
to third party developers
support
Voice over IP
iDream
(The Future)