BANK OF BARODA

Gross profit of the organization is directly influenced by the marketing strategy and practices followed by the organization and it has always been one of the most important aspect of the succeeding process. However in the recent age Marketing is the core function of any organization to be put in sight of administration and always need standardized manual and digital backup. HR department has a strong correlation and harbored link with marketing and rest of the departments. HR is also responsible equally for the better output, services and productivity of any organization. Both these factors are considered immense in BOB.

A century long sustainability of BOB is successful blend of the HR and marketing practices. BOB planned to expand its wing internationally within 40 years of establishment in the decade of independence, that proves BOB has been following a planned HR strategy from its day of establishment. Within 50 years of establishment BOB got one of eminent organization of that time The Hind. Dissolution shows the constructive strength of HR practices followed by the BOB. Economically effective presence of BOB in more than 25 nations is another proof of follow up of class practices in HR adopted by BOB. Aims and objective in the declaration of BOB are demonstrative elements of compactness of HR practices of BOB. This report inculcate various aspects of infrastructural complexity and strength of BOB including a specified emphasis on the HR practices followed by BOB.

INTRODUCTION
Bank of Baroda (BSE: 532134) (BoB) is the third largest Public Sector bank in India, after State Bank of India and Punjab National Bank. BoB has total assets in excess of Rs. 2.27 lakh crores, or Rs. 2,274 billion, a network of over 3000 branches and offices, and about 1100+ ATMs. It offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialized subsidiaries and affiliates in the areas of investment banking, credit cards and asset management. Maharajah of Baroda Sir Sayajirao Gaekwad III founded the bank on July 20, 1908 in the princely state of Baroda, in Gujarat. The bank, along with 13 other major commercial banks of India, was nationalized on 19 July 1969, by the Government of India.