1

y We are all familiar with the phrase `word of mouth'.

But what does `word of thumb' stand for?

ANSWER
y MARKETING THROUGH SMS( FEW OF U GOT IT

RIGHT!)

2
y Life in New York was brought to a grinding halt

by17 inches of now in 1978. Then, a financial firm tookout full-page advertisements in newspapers to announcethat it was open for business round the clock. This adcampaign also led to the baseline for the bank acrossthe world. Which bank am i referring to? What is itsbaseline?

ANSWER
y CITI, CITI NEVER SLEEPS

3
y What famous car brand, originally from the

formerCzechoslovakia, was notorious for its shoddiness andlack of style until taken over by Volkswagen in the1990s?

ANSWER
y Skoda

4
y What is google dance?

ANSWER
y Google dance is a period of a few days towardsthe end

of a month when Google updates its databaseand ranking algorithms

5
y Sony has a range of computers that sell under

thebrand name VAIO. What does VAIO stand for?

ANSWER
y Video & Audio Integrated Operation

6
y What famous company was founded in 1979 by Anil

andJagdish Moolchandani - and almost created a newindustry and social culture through its products andprominent retail chain for its range of products ?

ANSWER
y Archie's

7
y Six employees of DCM - among them Arjun

Malhotra,Subhash Arora, Yogesh Vaidya and D. S. Puri - quittheir jobs on the same day to start a company calledMicrocomp (in 1975) with the aim of generating fundsto start another company. Which company did theystart?

ANSWER
y HCL(HINDUSTAN COMPUTERS LTD.)

8
y incorporated in 1983, it is now a Rs 1,000-

croreIndian trans-national company. Its shareholdersinclude global financial institutions and funds likeInternational Finance Corporation, E. M. WarburgPincus and Electra Partners. Can you name this company, whose tagline is 'Rewriting the Future'?

ANSWER
y MOSER BAER (REWRITING THE FUTURE WAS

AGIVEAWAY)

9
y What does New York Times columnist Thomas

Friedmanmean when he refers to his theory 'The Golden ArchesTheory of Conflict Prevention'?

ANSWER
y No two countrie having McDonald's outlets atthe same

time WILL GO to war against each other.

10
y When Infosys was started in the early 1980s,

itspromoters had difficulty in raising funds. Alowprofile bank provided a loan for a modest sum. Itis the only entity that is not directly related to itsbusiness now in which Infosys still holds shares.Which bank provided the lifeline?

ANSWER
y SARASWATI CO-OP BANK