Brand Perception Questionnaire Name: Address: Phone Number: Age (Please tick whichever is applicable) 16-20 21-24 25-28

29 and above Gender: Male Female

1. Do you buy fruit drinks? Yes No 2. Whom do you buy fruit drink for? a) Yourself b) Family c) Children d) Institutional purposes / social occasions 3. How often do you have a fruit drink? a) 1-3 times a week b) 4-6 times a week c) More than 6 times a week d) rarely (fortnightly) 4. What quantity do you usually prefer to buy? a) 200-250 ml (Tetrapak) b) 500 ml bottle c) 1 litre d) More than 1 litre 5. Have you consumed Priyagold fruit drinks like Fresh gold, Treat & Fresh Fizzy? Yes No

6. If Yes then compare priyagod drinks with other brands in the following attributes on a scale of 1 to 5, where 1 is least preferred and 5 is the most preferred. Priyagold (Fresh Att-ributes gold, Treat, Fresh fizzy) Freshness Brands Dabur (Real) Parle Agro (Frooti, Appy fizz) Pepsico (Tropicana, Slice) Coca-cola (Maaza, Minute maid pulpy orange)

Taste

Nutritional Value Packaging

Flavours

Price

7. Through which medium did you come to know about your preferred fruit drink brand? a) Hoardings and banners b) Newspaper and magazines c) TV/radio d) Word of mouth e) Others.. 8. Which is your most preferred channel for purchasing a fruit drink? a) Retail store/Grocery store b) Supermarket/Hypermarket d) Restaurants e) Travel f) Others. 9. Any suggestions/feedback about Priyagold fruit drinks.