Dealer Survey

1. When dealers are asked how do you decide which brand is to be sold then most of them said they decide by seeing the demand of the brand, whereas some said they decide by seeing the price whereas some said they decide by the offers the company gives with the pack.
0.5

0.4

0.3

0.2

0.1

0 Demand Price Quality Offer

2. When customers are asked which brand is more prevalent then most of them replied that Lays and Haldiram both are prevalent. The main reason of there prevalence is advertising & quality.

Sales

lays (advertisement)

Haldiram(advertisement&qu ality) ITC(MARKETING)

Q3. What services do you provide to promote your brand?

Sales

Buy 2 get 1 free Display

3rd Qtr

Q4. What are the schemes that chips companies offer for sale?

Sales

Extraquantity

Q5. How do consumer make there final selection?

Sales

Price Variety Offer

Quality Quantity

Q6. According to you which company has the best marketing strategy?

Sal s

Haldiram lays

Q7. What probl

do you fell while deali

with the product

Series 1
5

4.5
4

3.5
3

.5
Series 1

.5

0.5
0 o problem(easy to see marketing is the key