Amirah Syahirah Ah.

Saidi
1071120445 Bachelor of Multimedia (Hons)(Media Innovation) Multimedia University Campus Cyberjaya PROPOSAL 1 Proposal Product Category Sponsor In Association with Target Audience Information Increased Deaths Due to Not Wearing Seat Belt Public Service Awareness Honda MIROS (Malaysian Instituted of Road Safety Research) 18 25 years old. Safety belts help prevent deaths by keeping people inside their vehicles during crashes, preventing fatal blows within the vehicle and reducing the risks of internal injuries. Seat belts reduce the effects of the three potentially deadly forces that are triggered during a wreck, according to The Prevention Institute. The first force is the car hitting the object. The total number of increased deaths due to not wearing seat belt cases has been growing ever since year 2009. It just keeps on increasing and it has become a very serious issue among the driver and passengers. Of this amount by 40% - 50% of deaths, injuries and minor injuries involving the rear passengers can be reduced if the driver or passengers to wear seat belts. - Usually, people feel uncomfortable wearing the seatbelt and take for granted until accident happens

Market Situation

Issues & Problem

There do not have awareness on importance of wearing a seatbelt. Some do not understand the laws of during safety on the road to minimize the impact of accidents by wearing a seatbelt. Sometimes people think about myths that seat belt can made a killer when accident happen. Also, some people think air bags are enough to protect them from any danger, thus they ignore the seatbelt. -Effective advertising strategy need to be done such as to creating

Ideas & Concepts more

print ads, TVC, environmental ads and online advertising to create awareness from child to adult. - Campaign about the importance of seatbelt to get awareness should be done in schools as a strategy to deliver information towards child and teenagers. - Besides organizing awareness campaign ,other strategies that can be done is by creating a badge or a car stickers to show everyone's challenging itself wearing seatbelt. - To create awareness among different ages, we will need to have different approaches in order to attract the public by using creative and constructive method Citation / References -http://www.ehow.com/about_5347923_deaths-not-wearing-seatbelt.html http://ehs.okstate.edu/kopykit/seatbelt.htm