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    This document outlines topics and a timeline for a research project using SERVQUAL to measure customer satisfaction across various industries. Students will select from hotel, banking, entertainment, healthcare, education or other industries. The timeline includes selecting topics by July 26th, completing a literature review by August 16th, data collection from August 16th to 30th, writing a report from August 30th to September 6th, and presenting findings on September 13th along with LINKS simulation results. Progress briefings will occur starting August 16th.

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    This document outlines topics and a timeline for a research project using SERVQUAL to measure customer satisfaction across various industries. Students will select from hotel, banking, entertainment, healthcare, education or other industries. The timeline includes selecting topics by July 26th, completing a literature review by August 16th, data collection from August 16th to 30th, writing a report from August 30th to September 6th, and presenting findings on September 13th along with LINKS simulation results. Progress briefings will occur starting August 16th.

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    21 views1 page

    Topics For Research Project and Timeline For Executing The Activities Pertaining To This Project

    Uploaded by

    UT
    This document outlines topics and a timeline for a research project using SERVQUAL to measure customer satisfaction across various industries. Students will select from hotel, banking, entertainment, healthcare, education or other industries. The timeline includes selecting topics by July 26th, completing a literature review by August 16th, data collection from August 16th to 30th, writing a report from August 30th to September 6th, and presenting findings on September 13th along with LINKS simulation results. Progress briefings will occur starting August 16th.

    Copyright:

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    Topics for research project and timeline for executing the activities pertaining to this project

    MBA 630 Service Operations Management Summer 2011 Prof. Mohamed A. Youssef
    The following are the topics for your research project in MBA 630, Service Operations Management. This research project will utilize SERVQUAL; an excellent instrument for measuring customer satisfaction. The areas for the proposed research will be: 1. 2. 3. 4. 5. 6. Hotel industry Banking industry Entertainment industry Healthcare industry Education Others.

    Here is the proposed timeline for the activities of this project: 1. 2. 3. 4. 5. July 26: topic selection and the start of literature review August 2nd through August 16: Complete literature review August 16 through August 30th: Data Collection August 30th through September 6 Preparing and writing the report September 13th: presentation of your project findings. In this date, you will also present your LINKS simulation results and analysis .

    Starting August 16th, you will brief the class (a 5 minutes oral report) on your progress in the project. Your teams will be called upon to share with the entire class what you have done so far.

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