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    Gowri Shankar
    The document outlines the features, costs, and financial projections of setting up a digital marketing agency offering services on various social media platforms like Facebook, Twitter, Flickr, and YouTube. It provides pricing tiers from basic to premium labeled as Silver, Gold, and Platinum. The costs include one-time setup fees and monthly management fees. Financial projections over 5 years show increasing income, expenses, profits, assets, and depreciation of fixed assets.

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    Uploaded by

    Gowri Shankar
    11 views10 pages
    The document outlines the features, costs, and financial projections of setting up a digital marketing agency offering services on various social media platforms like Facebook, Twitter, Flickr, and YouTube. It provides pricing tiers from basic to premium labeled as Silver, Gold, and Platinum. The costs include one-time setup fees and monthly management fees. Financial projections over 5 years show increasing income, expenses, profits, assets, and depreciation of fixed assets.

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    The document outlines the features, costs, and financial projections of setting up a digital marketing agency offering services on various social media platforms like Facebook, Twitter, Flickr, and YouTube. It provides pricing tiers from basic to premium labeled as Silver, Gold, and Platinum. The costs include one-time setup fees and monthly management fees. Financial projections over 5 years show increasing income, expenses, profits, assets, and depreciation of fixed assets.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    11 views10 pages

    Facebook

    Uploaded by

    Gowri Shankar
    The document outlines the features, costs, and financial projections of setting up a digital marketing agency offering services on various social media platforms like Facebook, Twitter, Flickr, and YouTube. It provides pricing tiers from basic to premium labeled as Silver, Gold, and Platinum. The costs include one-time setup fees and monthly management fees. Financial projections over 5 years show increasing income, expenses, profits, assets, and depreciation of fixed assets.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 10

    Features

    Silver
    Facebook
    Setup/enhance & promotion
    *
    Weekly management & updates
    *
    Daily updates
    Profile banner and custom landing page design
    Ads campaign management
    Geo targeted friend/fan seeding
    Twitter
    Setup/enhance & promotion
    Weekly management & updates
    Daily updates
    Custom background design
    Friend seeding
    Directory submission
    Flickr
    Setup/enhance & promotion
    Weekly management & updates
    Daily updates
    Youtube
    Setup/enhance & promotion
    Custom background design
    Weekly management & updates
    Daily updates

    *
    *

    Platinum

    *
    *

    *
    *
    *
    *
    *
    *

    *
    *
    *
    *

    *
    *
    *
    *
    *
    *

    *
    *

    *
    *
    *

    *
    *

    *
    *
    *

    *
    *
    *
    *

    1 time investment for setting up


    5000
    Month Management and promotion investment
    20000
    1st month
    2
    25000
    1st month
    50000
    2nd month
    40000
    75000

    Consulting Fees

    Gold

    5000
    25000
    2
    30000
    60000
    50000
    90000

    5000
    35000
    1
    40000
    40000
    35000
    80000

    150000 150000
    125000 1375000
    245000 2695000
    4220000

    No leakages
    Reduction in marketing cost
    Product awareness
    Building trust
    Attracting customers
    WOM from loyal customers

    Costing
    1 time investment
    4 laptops
    2 PC's
    laser printer
    Business licensing
    Furniture & fittings

    In Rs.
    ###
    80000.00 Dep
    20000.00 180000
    ###
    ### 12500
    ###

    Variable Cost (Monthly)


    Rent
    30000.00
    Internet connection
    2000.00
    Telephone
    1000.00
    Miscellaneous (electricity,tea, water etc)3000.00
    2 professionals (2*25000)
    50000.00
    2 junior professionals (10000*2)
    20000.00
    2 attenders
    6000.00
    Partners salary (35000*4)
    ###
    System maintainence charges
    10000.00
    Office stationary
    2000.00

    ###

    Profit & Loss A/c


    Rent
    360000 Consultancy & service charges
    3000000
    Internet charges
    24000
    Telephone
    12000
    Miscellaneous
    36000
    Salary
    912000
    Depreciation (f5%,s60%)
    305000
    System maintenance charges120000
    Office stationary
    4000
    Promotion expenses (Ad exp)800000
    427000
    2573000

    270000
    76200

    3000000

    Profit & Loss


    Year 1
    Income
    Consulting / Hiring charges

    6,020,000.00
    6,020,000.00

    Expenses
    Salary to employees
    Telephone
    Miscellaneous (electricity,tea, water etc)
    Internet Charges
    Office stationary
    Depreciation

    792000.00
    24000.00
    72000.00
    48000.00
    40000.00
    90000.00

    1,066,000.00
    PBT

    4,954,000.00

    Year 2

    Year 3

    Year 4

    Year 5

    Balance Sheet
    Sources
    Capital (Loan)
    Profits / Losses

    Year 1
    1,000,000.00

    ###
    Applications
    Fixed Assets
    2 laptops
    2 PC's
    Laser printer
    Furniture & fittings
    Current Assets
    Working capital
    Rent Advance

    150,000.00
    80,000.00
    20,000.00
    200,000.00
    50,000.00
    500,000.00
    ###

    Year 2

    Year 3

    Year 4

    Year 5

    Depreciation
    Fixed Assets
    2 laptops
    2 PC's
    Laser printer
    Furniture & fittings

    150,000.00
    80,000.00
    20,000.00
    200,000.00

    Year 1
    20%
    20%
    20%
    20%

    30000
    16000
    4000
    40000
    90000

    120,000.00
    64,000.00
    16,000.00
    160,000.00

    24000
    12,800.00
    3,200.00
    32,000.00

    96,000.00
    51,200.00
    12,800.00
    128,000.00

    19,200
    10,240.00
    2,560.00
    25,600.00

    76,800.00
    40,960.00
    10,240.00
    102,400.00

    15,360
    8,192.00
    2,048.00
    20,480.00

    61,440.00
    32,768.00
    8,192.00
    81,920.00

    12,288
    6,553.60
    1,638.40
    16,384.00

    49,152.00
    26,214.40
    6,553.60
    65,536.00

    Year 2
    120,000.00
    64,000.00
    16,000.00
    160,000.00

    20%
    20%
    20%
    20%

    Year 3
    96,000.00
    51,200.00
    12,800.00
    128,000.00

    20%
    20%
    20%
    20%
    Year 4

    76,800.00
    40,960.00
    10,240.00
    102,400.00

    20%
    20%
    20%
    20%
    Year 5

    61,440.00
    32,768.00
    8,192.00
    81,920.00

    20%
    20%
    20%
    20%

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