Market share of soft drinks in Madurai

Nil 5% Pepsi 40%

coke 12%

Pepsi pepsi,coke,other coke Nil

pepsi,coke,other 43%

Market share
Nil Nil, 8

coke

coke, 19 Market share pepsi,coke,other, 68

pepsi,coke,other

Pepsi

Pepsi, 64

10

20

30

40

50

60

70

80

No of outlets have pepsi=132 No of outlets don t have pepsi=19 No of outlets don t have any softdrinks=8

Not satisfied 7 5%

Satisfaction on pepsi
Partly satisfied 3 2%

Satisfied Not satisfied Partly satisfied Satisfied 122 93%

Satisfaction segmented by area

Others 0 0

2 3 19

Solaialagupuram

14 1 Simmakal 0 0 42 A.A Road 0 0 36 0 10 20 30 40 50 3 13 Bye pass road Partly satisfied Not satisfied Satisfied

Cooler
Nil 11% Pepsi 42% Pepsi Pepsi,coke Coke Own Nil Coke 15% Pepsi,coke 6%

Own 26%

Cooler
Nil Nil 18 Own 42 Coke 24 Pepsi,coke 9 Pepsi 66 0 10 20 30 40 50 60 70

Own

Coke

Cooler

Pepsi,coke

Pepsi

Influence of cooler in satisfaction

No cooler

1 10

Own

2 38 Partly satisfied Not satisfied

Coke

2 30

Satisfied

Pepsi

2 72 0 10 20 30 40 50 60 70 80