Celebrity endorsements in India

Q1. How effective is advertising?

Greatly Effective Moderately Effective Not Effective

Q2. Has celebrity endorsement emerged as a key advertising strategy?

Yes No

Q3. How effective is celebrity endorsement?

Greatly Effective Moderately Effective Not Effective

Q4. Which is the most effective characteristic of a celebrity ?

Charisma Astonishing lifestyle Particular skills Others

Q5. Which is the most advantageous aspect of celebrity endorsement?

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Celebrity endorsements in India

Establishment of credibility Higher degree of recall Mass appeal Psychographic connect Others

Q6.

Which

is

the

most

disadvantageous

aspect

of

celebrity

endorsement?

Inconsistency in the professional popularity of celebrity Multi-brand celebrity Mismatch between the celebrity and the image Vampire effect of celebrity Others endorsement by the same

Q7. What is the probability of purchasing a product endorsed by a celebrity?

Hundred percent Above fifty percent Below fifty percent Zero percent

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Celebrity endorsements in India

Q8. Which is the most effective form of media for celebrity endorsement?

Electronic media Print media

Q9. Do celebrities motivate consumers to form a positive attitude in favour of a particular product?

To great extent To some extent

Q10. At what Stage on the Product Life Cycle is the celebrity endorsement most effective

Well-known brand New brand Brand image of tarnished

Q11. Which characteristics of celebrities are most effective?

Celebrity credibility Celebrity attractiveness Others

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Celebrity endorsements in India

Q12. Which of the strategic areas need to be most focused on while endorsement through celebrities?

Repetition Overshadowing Belongingness Association set size Extinction Others

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