CONTENTS

CHAPTER 1

PARTICULARS
1. Introduction 1.1 Industry Profile

PAGE NO. 2 3 8 17

2. Company Profile 2.1 Product Profile

Design of the Study 3.Title of the Project

30 30 30 30

3.1Objectives of the Study 3.2 Scope of the Study 3.3 Limitations of the Study

3.4 Research Methodology

31

4 5

4. Analysis and Interpretation 5.1 Findings 5.2 Suggestions & Recommendations 5.3 Conclusion Bibliography

33 55 55 56 57 58

Annexure

LIST OF TABLES

TABLE NO. 1. 2. 3. 4.

PARTICULARS Occupation of the Respondents Type of trading preferred by the Respondents Satisfaction level of Products & Services Satisfaction level of Account opening & maintaining charges Satisfaction level of Margin money Satisfaction level of Brokerage Satisfaction level of Customer service & Relationship Satisfaction level of Software (Trading Platform) Satisfaction level of Employee efficiency & Skill Satisfaction level of Brand Image Factors differentiating Share brokers

PAGE NO. 33 34 35 35

5. 6. 7.

36 38 40

8. 9. 10. 11.

42 44 46 48

LIST OF CHARTS

CHART NO. 1. 2. 3. 4.

PARTICULARS Occupation of the Respondents Type of trading preferred by the Respondents Satisfaction level of Products & Services Comparative advantage of Products & Services Satisfaction level of Account opening & maintaining charges Comparative advantage of Account opening & maintaining charges Satisfaction level of Margin money Comparative advantage of Margin money Satisfaction level of Brokerage Comparative advantage of Brokerage Satisfaction level of Customer service & Relationship

PAGE NO. 33 34 36 37 38

5.

6.

39

7. 8. 9. 10. 11.

40 41 42 43 44

12.

Comparative advantage of Customer service & Relationship Satisfaction level of Software (Trading Platform) Comparative advantage of Software (Trading Platform) Satisfaction level of Employee efficiency & Skill Comparative advantage of Employee efficiency & Skill Satisfaction level of Brand image Comparative advantage of Brand image

45

13. 14.

46 47

15. 16.

48 49

17. 18.

50 51