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  • Paper ID (B0241) : MBA (MB - 504) (S05) (LE) (Sem. - 4) Consumer Behaviour

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    This document contains instructions for a consumer behavior exam consisting of 13 multiple choice questions across two sections. Section A is compulsory and contains 12 short questions defining key consumer behavior concepts. Section B contains 9 longer answer questions exploring topics in more depth, including the importance of consumer behavior, marketing concepts, consumer research methods, market segmentation, perception, learning, communication, attitudes, reference groups, opinion leadership, and consumer decision making models.

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    This document contains instructions for a consumer behavior exam consisting of 13 multiple choice questions across two sections. Section A is compulsory and contains 12 short questions defining key consumer behavior concepts. Section B contains 9 longer answer questions exploring topics in more depth, including the importance of consumer behavior, marketing concepts, consumer research methods, market segmentation, perception, learning, communication, attitudes, reference groups, opinion leadership, and consumer decision making models.

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    21 views2 pages

    Paper ID (B0241) : MBA (MB - 504) (S05) (LE) (Sem. - 4) Consumer Behaviour

    Uploaded by

    krooprai
    This document contains instructions for a consumer behavior exam consisting of 13 multiple choice questions across two sections. Section A is compulsory and contains 12 short questions defining key consumer behavior concepts. Section B contains 9 longer answer questions exploring topics in more depth, including the importance of consumer behavior, marketing concepts, consumer research methods, market segmentation, perception, learning, communication, attitudes, reference groups, opinion leadership, and consumer decision making models.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 2

    Roll No. ...................... Total No.

    of Questions : 13]

    [Total No. of Pages : 02

    Paper ID [B0241]
    (Please fill this Paper ID in OMR Sheet)

    MBA (MB - 504) (S05) (LE) (Sem. - 4th) CONSUMER BEHAVIOUR


    Time : 03 Hours Instruction to Candidates: 1) 2) Section - A is Compulsory. Attempt any Nine questions from Section - B. Section - A Q1) a) b) c) d) e) f) g) h) i) j) k) l) Define consumer Behavior. Ethics in marketing. Market segmentation. Consumer motivation. Hierarchy of needs. Consumer perception. Consumer learning. Brand loyality. Cognitive Dissonance theory. Persuasive communication. Reference groups Opinion leadership (15 2 = 30) Maximum Marks : 75

    m) Diffusion and adoption process n) o) A-470 Consumer decision making process. Relationship marketing.
    P.T.O.

    Section - B (9 5 = 45) Q2) What is consumer behavior? Discuss its importance. Q3) What is marketing concept? Discuss societal marketing concept. Q4) What is consumer research? Explain quantitative and qualitative research. Q5) Define market segmentation & discuss its importance Q6) Define perception and highlight importance of consumers perception. Q7) What is consumer learning? Discuss cognitive learning theories. Q8) What is communication role in marketing. Q9) What is attitude? How attitude formation and change takes place. Q10) What is reference group? How it influences consumer behavior? Q11) Discuss process and motivation behind opinion leadership. Q12) Discuss consumer decision making process. Q13) Discuss howard sheth and Nicosia models of consumer decision making.

    A-470

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