Industrial Marketing management

SN 1 SUGGESTED TOPICS Growth of Service sector in India

Individual Assignment ARTICLE TITLE SOURCE NAME, PAGES & ROLL No. DATE

Article Review -

VK Mehta
NAME

Segmentation, targeting & 2 positioning in Marketing of Services 3 Perceptual Mapping and its benefits to services marketer Buying behavior as applied to Services marketing

Critical issues & techniques for Demand-capacity 5 balancing in Marketing of Services Service product Strategy, Service product branding, 6 warranty for a service product Dynamic prcing, Yield 7 Management for pricing service products Services Marketing Logistics, Electronic distribution, 8 technologies for effective service distrbution

Industrial Marketing management

SN SUGGESTED TOPICS

Individual Assignment ARTICLE TITLE SOURCE NAME, PAGES & ROLL No. DATE

Article Review -

VK Mehta
NAME

Managing cutomers in service production & 9 delivery, Difficult customers, Managing waiting time Successful promotion 10 campaigns in services marketing Conflict management in Marketing channels

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Classification of Service customers and its benefits

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Quality Management for service products

14

Productivity managementin service marketing

15

Best Practices in services marketing