~KEY TERMS~

COMPETIVE DYNAMICS- are the results in a series of competitive actions and responses among firms competing with in an industry. BRICK & MORTAR BUSINESSES- are those companies that posses a building or store for operations.

MARKET SHARE IN A CERTAIN INDUSTRY

Customers gravitates more on faster growing firms Brand identity

Economies of scale Innovate BRICK & and MORTAR BUSINES S (1) Uses internet Experience in the industry

Significant assets

Slow growth, no BRICK & innovations MORTAR BUSINES S (2)

Uses internet to reach customers in terms STARTcompress of UP ONLIN E BUSINE Value SS chain Value, pricing, delivery and customization.

Risk averse customers