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    M M MMM MMM M MMM M!M "#$%M%&%%$%'MM M (MM) M MM+MMM,-M +M M M M M (M'M MMM +M, M, M MM ++MM M M M, - M (M, M M M,++M M M'$ M M +M .M M +M M, - M (MM - MM+MMM MMM, M, - 'M /' M

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    Dhivya Thilagavathi
    The document is a questionnaire about consumer behavior and shopping habits for apparel. It asks respondents questions about their demographics, shopping frequency, preferred brands and stores, time spent, transportation used, and opinions on the apparel brand Max. The goal is to study consumer buying behavior and preferences to prepare a report.

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    M M MMM MMM M MMM M!M "#$%M%&%%$%'MM M (MM) M MM+MMM,-M +M M M M M (M'M MMM +M, M, M MM ++MM M M M, - M (M, M M M,++M M M'$ M M +M .M M +M M, - M (MM - MM+MMM MMM, M, - 'M /' M

    Uploaded by

    Dhivya Thilagavathi
    28 views3 pages
    The document is a questionnaire about consumer behavior and shopping habits for apparel. It asks respondents questions about their demographics, shopping frequency, preferred brands and stores, time spent, transportation used, and opinions on the apparel brand Max. The goal is to study consumer buying behavior and preferences to prepare a report.

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    The document is a questionnaire about consumer behavior and shopping habits for apparel. It asks respondents questions about their demographics, shopping frequency, preferred brands and stores, time spent, transportation used, and opinions on the apparel brand Max. The goal is to study consumer buying behavior and preferences to prepare a report.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    28 views3 pages

    M M MMM MMM M MMM M!M "#$%M%&%%$%'MM M (MM) M MM+MMM,-M +M M M M M (M'M MMM +M, M, M MM ++MM M M M, - M (M, M M M,++M M M'$ M M +M .M M +M M, - M (MM - MM+MMM MMM, M, - 'M /' M

    Uploaded by

    Dhivya Thilagavathi
    The document is a questionnaire about consumer behavior and shopping habits for apparel. It asks respondents questions about their demographics, shopping frequency, preferred brands and stores, time spent, transportation used, and opinions on the apparel brand Max. The goal is to study consumer buying behavior and preferences to prepare a report.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    QUESTIONNAIRE

    We (Sangamithirai, Mohana Priya) are currently pursuing our PGDM at PARK GLOBAL SCHOOL OF BUSINESS EXCELLENCE.As a part of summer internship; we are conducting a consumer behaviour study with respect to purchase of apparels. We are young, upwardly mobile, belongs to upper middle class with the shopping behaviour of buying clothes at branded retail outlets .Now we would like to study the behaviour of people like you and prepare a report on consumer buying behaviour. 1. Could you please mention your age?

    20 29 years 30 39 years 40 49 years 50 years and above

    1 2 3 4

    2. Marital Status

    Married Unmarried Living together Divorced Widowed /widower

    1 2 3 4 5

    3. How many children are there in your home?

    One Two More than two None

    1 2 3 4

    4.

    Mention your area of residence........................................... SEC GRID:

    5. Occupation of the respondent .


    6.

    What are all the things would you purchase along with Apparels?

    Apparels only Apparels with cosmetics

    1 2

    Apparels with footwear Others (specify)


    7.

    3 4

    How often would you do shopping for Apparels and accessories? Once in a week Fortnight Once in a month Occasional / Festival 1 2 3 4

    8. What kind of apparels are you looking for?

    Mens wear Womens wear Kids wear Western wear Ethnic wear

    1 2 3 4 5

    9. With whom would you do shop?

    With Family With friends With spouse With children

    1 2 3 4

    10. Where do you spend your weekends?

    Ampa Skywalk Express Avenue T.Nagar Beach Others (specify)

    1 2 3 4 5

    11. What is your mode of transport for shopping?

    Train Bus Four wheeler Two wheeler

    1 2 3 4

    12. Specific opinion about max:

    y y

    Are the Customer Service Representatives good? Rate them. (1-lowest, 5-highest). What do you think about infrastructure? Rate it (1-lowest, 5-highest).

    (Layouts, Display, Lighting, AC, Mannequin)

    Layouts Display Lighting AC Mannequin

    13. Which aspect do you like most in MAX products, rate it.(1-lowest,5-highest)

    Quality Color Size Ranges Availability


    14. How satisfied are you with MAX products?

    Highly satisfied Satisfied Neutral

    1 2 3

    15. Which news paper/ magazine do you read?

    The Hindu Dina Malar Dinathanthi

    1 2 3

    Times Of India Kumudam Anandha Vikadan

    4 5 6

    16. To which Radio frequency are you tuned to? Mention the number of hours.

    Suryan F.M Radio Mirchi Big F.M Aahaa F.M Hello F.M

    1 2 3 4 5

    17. What is your over all opinion about max?

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