Q1. Age Group 18-22 23-30 31-40 41-50 Over 51 Q2. Gender Male Female Q3.

Do you own a mobile phone? Yes No Q4. What is the primary reason you use a mobile phone? Business Socilalising with friends and family Personal Safety Others Q5. Out of the following, what is the primary function you mainly use with regard to your mobile phone? SMS MMS Email Internet browsing Social networking Games Phone Calls Q6. How would you prefer the bulk sms marketing option used by the marketers? 1 (Preferred) 2 3 4 5 (Not Preferred)

Q7. On a scale of 1 to 5 how do you feel about being contacted by SMS by businesses? 1 (Welcome) 2 3 4 5 (Intrusive) Q8. Do you willingly give your mobile number to organizations and businesses? Yes No Q9. Do you receive any promotional/marketing messages from any organisations? Yes No Q10. Have you ever responded to a text message sent by an organisation? Yes No Q11. How often are you willing to be contacted by an individual organisation by SMS? Not at all Daily Weekly Monthly Quarterly