SUBMITTED TO :PROF.

KAMAL GUPTA

SUBMITTED BY :RAKESH ROSHAN (64) SOURAV KR. PATHAK (75) SUMIT JHA (89) YOGENDRA KR. YADAV (102)

The process by which individual selects, organizes and interprets stimuli into meaningful and coherent picture of the world.

You can see a white vase as a figure against a black background or two black faces in profile on a white background

WHAT IS PERCEPTION?

INTERPRETATION

ELEMENTS OF PERCPTION
Sensation The absolute threshold The differential threshold Subliminal perception

Sensory Systems
Eye Ear Nose Mouth Skin

Sight

Sound

Smell

Taste

Touch

Exposure to Raw Data Processing of Inputs Interpretation of Inputs

ABSOLUTE THRESHOLD
The lowest level at which an individual can experience a sensation.

EXAMPLES :

DIFFERENTIAL THRESHOLD (JND)

The smallest increment in the intensity of stimulus that one can detect.

SUBLIMINAL PERCEPTION
Perception of very weak rapid stimuli received below the level of conscious awareness.

ASPECTS OF PERCEPTION
STAGE 1 IS PERCEPTION PROCESS
SELECTION DEFINITION Selection is a process by which you select or choose what you want to attend to
and what you want to disregard.

FACTORS THAT INFLUENCE SELECTION ARE :STIMULI MOTIVES

INTENSE STIMULI OFTEN ATTRACT YOUR ATTENTION

EXAMPLES OF INTENSE STIMULI :BRIGHT LIGHT OR COLORS LOUD OR PIERCING SOUND STRONG ODORS OR SCENTS SPICY, SALTY OR SWEET FLAVORS HOT SURFACE OR PAINFULL CONTACT

REPETITIOUS STIMULI WILL ATTRACT YOUR ATTENTION Examples

TRAFFIC LIGHT

RINGING TELEPHONE

CHIMING DOORBELL

MOTIVES
Motive is an intention or inner way that causes you to act in a certain way.

EXAMPLES :When you are tired you are like to notice sofa instead of plastic chair. If you have job interview at 1 p.m. , you are most likely to notice watches if you are running late

A CHANGE or CONTRAST
In stimuli will CATCH

Your ATTENTION

TYPES OF SELECTION
SELECTIVE PERCEPTION SELECTIVE EXPOSURE SELECTIVE RETENTION

SELECTIVE PERCEPTION
You tend to hear, see, and believe what you want to hear, see, and believe.

EXAMPLES

SELECTIVE EXPOSURE
You select what you want to expose yourself to based on your beliefs, attitudes, values, and expectations.

EXAMPLES

SELECTIVE RETENTION
You tend to remember what reinforces your beliefs, attitudes, values, and expectations.

EXAMPLES