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    BBSYDP

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    The document provides an overview of marketing concepts including defining marketing, understanding the customer, and the marketing mix of product, price, place, and promotion. It also discusses newer elements of the extended marketing mix like people, process, and physical environment. The document concludes with brief discussions on global marketing, ethics, and wishes the reader good luck.

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    BBSYDP

    Uploaded by

    jimmy0537
    19 views2 pages
    The document provides an overview of marketing concepts including defining marketing, understanding the customer, and the marketing mix of product, price, place, and promotion. It also discusses newer elements of the extended marketing mix like people, process, and physical environment. The document concludes with brief discussions on global marketing, ethics, and wishes the reader good luck.

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    The document provides an overview of marketing concepts including defining marketing, understanding the customer, and the marketing mix of product, price, place, and promotion. It also discusses newer elements of the extended marketing mix like people, process, and physical environment. The document concludes with brief discussions on global marketing, ethics, and wishes the reader good luck.

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    19 views2 pages

    BBSYDP

    Uploaded by

    jimmy0537
    The document provides an overview of marketing concepts including defining marketing, understanding the customer, and the marketing mix of product, price, place, and promotion. It also discusses newer elements of the extended marketing mix like people, process, and physical environment. The document concludes with brief discussions on global marketing, ethics, and wishes the reader good luck.

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    of 2

    SIBA- BBSYDP

    Module Leader: Ahmed Umair Module Name: Basics of Marketing Introduction


    Defining Marketing***Marketing in the 21st Century **Understanding Human Nature Attributes of a Good Marketer***Earlier Eras and Old economies V/S New Economies***Importance of Marketing and Understanding***Customer Customer centric approach process ETC

    Marketing Mix Product***Price***Place***Promotion Product


    Types of product***Formulation of product*** which products*** what is the best***product line***Product life Cycle*** BostonMatrix***Design***technology***Quality***Packaging***Branding*** New Product Development*** NPD Process*** NPD Practice Exercise

    Price
    Pricing strategies and methodologies***pricing strategies currently used by companies***competitor pricing***Types of Pricing***Psychological Pricing*** Promotional Pricing ETC

    Promotion
    Special Offers*** Advertisement***Advertisement methodologies*** Promotion strategies commonly used instantly***Promotion strategies used in Pakistan*** Word of Mouth ETC

    Place
    Wholesale***Retail***Mail order*** online*** Direct Sales*** Multi Channel ETC

    Extended Marketing Mix


    People
    Employees*** Management*** Culture*** Customer Service ETC

    Process
    Contact*** Reminders*** Registration***Subscription*** Form Filling*** Technology

    Physical Environment
    Smart***Trendy***Music*** Fragrance ETC

    Global Marketing
    21st century and global competition*** competition and innovation*** Global Issues & Marketing*** Culture*** Religion

    Ethics in Marketing
    Ethical issues in the contemporary marketing practices

    Best of Luck

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