What made dabbawallas successful?

Home cooked food concept in India Organizational efficiency Connecting nodes (entire network moves together) City of Mumbai
Congested trains Distance from office and home

Work ethics of dabbawallas Organization structure Low literacy rates

What made dabbawallas successful?

Cont

Low cost No reliance on IT No chances of IT failure Respect for privacy All from Varkari community Generating trust Meeting deadlines Socio economic background Indian caste system Hype about hygiene

Challenges likely to face

Over reliance on train system Rise in
office cafeteria nearby cafeterias, delivery restaurants number of working couples

Companies providing transportation Security issues

Will they survive?

Change in eating habit of target consumers Rise in income level Expansion of the city limits Movement of offices from traditional locations to new locations Concept about home food as the only hygienic food have transformed

What should they do?

Target students Decentralize mess system Night delivery

Thank You